Business Environment Analysis of BBC

BUSINESS ENVIRONMENT

Abstract
This report has described the business environment by analysing the structure of the
organization and the type, size of the company by studying the external and internal analysis of
the environment through the PESTLE and SWOT analysis of the BBC channel. So that the
company can study the political, economical, social, technological, legal and environmental
issues and also analyse the strength which can be useful for the growth of the firm, to overcome
weakness or eliminate the weakness which are internal factors and grab the opportunities so that
the company has occurs more market share and counter the threat which are external factor of the
organization. Moreover, the study has also analysed the impact of globalization upon the
decision of the company such that it creates both positive and negative impact upon the business.
Therefore, BBC should develop different strategies which in turn helps to cope up with different
strategy in order to meet the define aim.

Table of Contents
Abstract............................................................................................................................................2
1.INTRODUCTION........................................................................................................................4
MAIN BODY...................................................................................................................................4
2. Discussion and Analysis..............................................................................................................4
2.1 Type, size, and scope of BBC...............................................................................................4
2.2 Organizational structure of BBC...........................................................................................5
2.3.1 External Analysis...............................................................................................................6
2.3.2 Internal Analysis................................................................................................................8
2.4Impact of Globalisation on strategies and decision making of BBC.....................................9
3.CONCLUSION...........................................................................................................................10
4.RECOMMENDATIONS............................................................................................................11
REFERENCES..............................................................................................................................12

1.INTRODUCTION
Business environment is the collection of all internal and external factors that affects the
operation of the business organisation. The internal and external factors affect organisation
directly and indirectly. Internal factors are those factors which are present inside the company.
For e.g., management, plans and policies, human resources, relationship with employees,
marketing resources, financial resources, brand equity, corporate image, etc. External factors are
those factors which are present outside the organisation. It includes both micro and macro
factors. Micro factors are customer, suppliers, public, marketing, media, competitors, talent, etc.
Macro factors are economic, political, legal, technological, and sociological. As environment is
dynamic it changes so frequently, so it’s important to analyse the business environment to attain
the organisational goals or predetermined goals or objectives of the organisation. Business
environment has some basic objectives such as understanding the recent potential changes that
takes place in the environment. Understanding business environment will ensure accurate policy
making or strategic decision making. Business environment plays an important role in smooth
functioning of business, it helps in identifying the opportunities, it helps in assembling the
resources in an efficient way, it assists in planning process and policy making, it helps in
adopting the changes in the business environment, and identifying the threats for the business. It
assists in developing an action plan for technological changes or advancement. This report is
prepared in context of BBC. The purpose of this report is to understand the type, size, and
structure of the BBC organisation including the scopes of BBC. The relationship of functions in
BBC organisation is also discussed along with environmental analysis. The various
environmental analysis is used such as Swot and Pestel analysis. The impact of globalisation on
strategies of BBC and decision making is also observed and taken into consideration.
MAIN BODY
2. Discussion and Analysis
2.1 Type, size, and scope of BBC
BBC is the British Broadcasting Corporation, and it is known as the broadcaster for public
services, situated in London. BBC is one of the largest and oldest (founded 98 years ago)
broadcaster in the world. The type of BBC is Statutory Corporation with royal charter, which
means it is the corporation created by state with a formal grant. It is the largest broadcaster of the