Business Environment Assignment - Uniliver
14 Pages3911 Words138 Views
Added on 2020-06-04
Business Environment Assignment - Uniliver
Added on 2020-06-04
ShareRelated Documents
BusinessEnvironment
Table of ContentsINTRODCTION..............................................................................................................................1TASK1.............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK2.............................................................................................................................................1P3 Relationship between organisational functions.................................................................1TASK3.............................................................................................................................................3P 4 Positive and negative impacts of macro environment upon business operations............3TASK4.............................................................................................................................................5P5 Analysis of internal and external for identifying weakness and strength of Unilever......5P6 Interlinked advantages and disadvantages with external factors......................................1CONCLUSION................................................................................................................................2REFERENCES................................................................................................................................3
INTRODCTIONThe business environment consists of various factors which affect business. The businessenvironment is actually a combination of complex, dynamic and uncontrollable external factorsfrom which business operating factors are affected. There is no direct relation to any businesswith its environment. They affect the business indirectly. The present report is on UnileverCompany which offers products such as personal care, food and refreshment to people. It is anexecutive duty to conduct PESTEL and SWOT analysis to so that the output of their firm canbecome maximum (Al-Swidi and Al-Hosam, 2012). One important thing in a businessenvironment is that business environment changes continuously so the manager should be realquick to adapt to this ever-changing environment otherwise company may suffer a huge loss.TASK1Covered in PPTTASK2P3 Relationship between organisational functionsThe organization structure defines the hierarchy in which the certain orders of thebusiness organization are followed. These activities include rules and responsibilities. It alsodecides how information is processed in the organization. IT also defines the way in which dutiesand responsibilities are assigned to individuals. It is applied in all the organization irrespective ofthe size and shape. If we take the example of Unilever, then Unilever is a company which hasclear set of goals and objectives. The function of every employee is very well known toeverybody and the decision hierarchy is very well defined. Due to their global presence, theUnilever tends to fall in MNC category (Bryman and Bell, 2015). Without the presence of a welldefined organization structure, the employee will not know whom to report. This can lead touncertainty and thus can very well affect the decision of the organization.Different types of departments in an organization are Human resource department, research anddevelopment, finance, sales and marketing and design and production. We will study all of themin brief and will explain their relationships and advantages.1.Design and production: - It is the preliminary department of an organization and in thisdepartment the employee uses the resource available in the most efficient way. The1
production needs to be monitored correctly so that it can be sure that all the resource isused in most efficient way. Sometimes the production team is also divided into qualityassurance team and analyst team but it is better as it will ultimately increase the output ofthe company.2.Finance department: - Balancing budget in a company is very important as without theright budget the quality of the product can be compromised. The finance departmentincludes accounting, controlling, and producing company’s financial statements. Financedepartment affects all other departments as HR cannot recruit new people and productioncannot innovate in their product without the right budget (Christopher and Holweg,2011).3.Sales and marketing: - Sales and marketing are very important as it includes identifyingthe needs of the customer and generates product at the right price satisfy the customer.Marketing mainly involves research of the market. It also includes placing the rightadvertisement in right medium so that they can have many customers attracted to theirproduct. In order to be successful, a business organization must either have a productwhich is of subpar quality or its price must be low.4.Research and development: - The Research and Development department mainly dealsin developing new products improving existing products/processes thus optimising thewhole production process. The relation of research and development with the marketingteam is close coordination with the organisation’s marketing activities so that the teamcan ensure that the organisation is creating a product which will satisfy the needs of thecustomer in the most efficient and economical way.5.Human resource: - The work of this department is to hire new talent and promote theexisting employee. This is very important as it boosts the morale of the employee anddetermines the hiring and firing round. Performance appraisals are also determined bythis department and sometimes HR employee gives advisory o higher management team(Cross, and Miller, 2011). Every department must coordinate with the HR departmentbecause HR will supply the manpower accordingly which is very important for theoverall growth of the company.Relationship of these departments and their functions with each other:2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Impact of macro environment factors on organisations operations activitieslg...
|16
|3931
|360
PESTEL and SWOT analysis of Unilever : Reportlg...
|15
|3967
|262
Assignment on Business Environment - Ensoft Ltdlg...
|12
|3950
|130
Understanding the Business environment | Business Managementlg...
|12
|3468
|74
Business Environment Assignment - Unilever companylg...
|15
|4295
|141
Business Environment Assignment - Unilever Plclg...
|13
|3570
|308