Impact of Technology and CSR on Rolls-Royce Motor Cars

Business environment

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Identification of two key issues affecting Auto-mobiles sector..................................................1
PESTLE model............................................................................................................................2
Positive and negative impact of technology and CSR on Rolls-Royce motor cars....................4
Challenges faced during the preparation of this report...............................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business environment is the collection of the respective internal and external factors of
the business that affects the business positivity and negatively(Bah and Fang, 2015). Present
study is based on the organisation Rolls-Royce that is British Luxury automobile maker. Rolls-
Royce was founded in the year 1998 by Charles Rolls. Report will include Identification of two
key issues affecting the Auto-mobiles sector. Report will also include Pestle model and will
categorise the two issues. Further report will include Positive and negative impact of technology
and CSR on Rolls-Royce motor cars. At last report will include different challenges faced during
the preparation of this report(Business environment, 2019).
Identification of two key issues affecting Auto-mobiles sector
Key issues affecting the automobile sector
The companies work in the business environment which is continuously changing and
dynamic and this involves many of the factors which impacts the business and other different
sectors dealing in different business(Weyer and et.al., 2016). The different key issues impacting
the automobile sector of UK is discussed in the adjoining points below-
Corporate social responsibility-
This is the responsibility of the company towards the environment and the society in
which they are working. This is the major concern in this globalized and highly competitive
world (Chen, Feldmann and Tang, 2015). This is majorly due to the fact that this is the latest
trend going on in the society. It is so because of the reason that the consumers have become more
con concerned towards the protection and safeguarding of the environment in which they live. It
is so because the automobile sector harms the environment in form of the pollution which the
cars and other vehicles of different companies of automobile sector spread. This pollution harms
the environment in which the people live.
Also, this is a key issue for the automobile sector because of the reason that if they do not
take care of the society and environment then this have a negative impact on the working and the
goodwill of the companies as well as the whole automobile sector. The underlying reason behind
this fact is that if the companies does not pay attention to protecting the environment then the
consumers will not trust the automobile sector and this will reduce the sales for the companies
within the automobile sector. Therefore, this increasing trend of corporate social responsibility is
an issue for the automobile sector. Also, for managing the requirements for the protection of
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