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Report on Business Environment of British Airways UK

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Added on  2019-12-03

Report on Business Environment of British Airways UK

   Added on 2019-12-03

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BUSINESSENVIRONMENT
Report on Business Environment of British Airways UK_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Purpose and types of organization....................................................................................11.2 BA meet its stakeholders objectives.................................................................................21.3 Responsibilities of British airways...................................................................................22.1 Economic systems helps to allocate resources effectively...............................................32.2 Impact of fiscal and monetary policies on British Airways.............................................42.3 Impact of competition policy and regulatory mechanism on BA.....................................53.1 How has the market structure of the airline industry impacted the pricing and demand forairline seats.............................................................................................................................53.2 Ways through which market forces shape organizational responses...............................63.3 Business and cultural environments impact on shape the behavior of the BA................74.1 Impact of global changes in trade regime caused by regulatory organizations................74.2 Impact of global factors on the operational policies of BA..............................................84.3 Impact of EU policies on the operation of BA.................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10ILLUSTRATION INDEXIllustration 1: Different economic system........................................................................................3
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INTRODUCTION The term business environment deals with external and internal factors which affects theoperations of an organization. Every business is required to take of external and internal factorsin order to operate in effective manner and earn adequate profits (Zhu and et.al., 2012). Thisreport is presents the business environment of British Airways which is a UK based airlines. Theobjectives of organization are demonstrated in this report along with the impact of legal changesand trade regimes on the airlines. TASK 11.1 Purpose and types of organizationA organize group of people which has been formed to achieve common objectives andgoals is termed as organization. The type of organization along with their purpose are mentionedbelow as: Non-profit organizations- Non-profit organizations are often termed as NPO's. Ratherfocusing on earning higher profits, such organization seeks for the development ofsociety. Public organizations- Public organizations are those businesses which are managed bygovernment of the country. The prime purpose of these organizations is to make thecustomers available with the best quality of products and services at convenient prices. Private organizations- Private organizations are those businesses which are fully ownedand controlled by private individuals or parties. The decision and strategies aredeveloped by these individuals only. Main purpose of these organization s to earn higherprofit and market share. British airways is a privately owned organization and all its decision related to productsand pricing are made by its owners. Its vision is to provide travellers with one of the besttravelling experience (Spitzeck and Hansen, 2010). On the other side of this, the mission of BAis to become the best and most trusted airlines of the world. Its shorts terms goals includestraining of employees and increasing its customers base. The long term objectives of BA is toenter new markets, increase its exiting sales and profitability. 1
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1.2 BA meet its stakeholders objectives Stakeholders are considered as very important part of every organizations. Britishairways has some internal as well as external stakeholders. Further different stakeholders havedifferent objectives which needs to be taken care by the airlines. Internal stakeholders such asemployees have an objective of getting better opportunities for growth and development (Petersand et.al., 2011). The managers wants better working environment and the owners of BA have anobjectives of higher sales and profitability. British airways also have some external stakeholderssuch as government customers and suppliers. The objective of government is to make sure thatall the employment and environment related laws are addressed by the airlines in best possiblemanner. On the other side of this, the objective of customers is to get better and quality airlineservices at convenient prices. The suppliers want to have better relation with the organizationand their objective is to carry out fair and long term business with the airlines (BusinessStakeholders: Internal and External. 2015). 1.3 Responsibilities of British airways British airways is required to take care of all its stakeholders and have various kind ofresponsibilities regarding the same. It is the responsibility of the airlines to take care of the safetyof all its customers and provided them with quality services. In terms of government it is theresponsibility of British airlines to addresses all the laws and regulations framed by thegovernment of UK. On the other hand, the airlines also have responsibilities towards itsemployees and it is required to provide them with safe working conditions and adequate play(Madura, 2006). Along with this the organization is also responsible for the training anddevelopment of employees. Till now the airlines has been always successful in carrying out allits responsibility in effective manner. For example its has gained high degree of customersatisfaction by providing them with best quality of services. On the other hand, it has been ableto fulfil its responsibilities towards suppliers by making timely payment and involving them indecision making process. For employs, training and development sessions are arranged atregular intervals which makes them more effective and productive. Further safe and hygienicworking conditions are also provided to them so that they can stay motivated. 2
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