Influence of Globalisation on Organisational Strategy and Decision Making

BUSINESS ENVIRONMENT

Table of Contents
INTRODUCTION:..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Explain different types, size and scope of organisation and the inter relationship of function of
organisation structure.............................................................................................................3
Illustrate the internal and external environment as organisation context...............................5
Analyse the influence of globalisation on organisational strategy and decision making,......9
Impact of Digital Revolution................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCS ................................................................................................................................11

INTRODUCTION:
A Business environment is also refers as Market Environment, that defines about overall
internal and external factors like supply and demands, transportation, manpower, customer need
and other activities which regulates by government in terms of policies that create an impact in
particular business growth as directly and indirectly way (Belas and et. al., 2018). The cultures
which create role in business such as technological, governmental and other outside aspect which
are part of environment. As per the individual customer perspective or facing enterprises of
internal management, competitors, media group etc.
In this report the company that determines from United Kingdom perspective as Aston
Martin Group venture is a British individual automotive manufacture of luxury and sports cars
and grand tourers (Cepel and et. al., 2019). It was founded at the year 1913 by Lionel Martin and
Robert Bamford and the revenue is optimised up to 997.3 millions in worldwide as well as 2,450
employees actively working in the company.
MAIN BODY
Explain different types, size and scope of organisation and the inter relationship of function of
organisation structure.
As there is major three types of organisation such as Public, Private and Voluntary which are
elaborated below:
Private Organisation: This form of organisation is reflect about the partnership, corporation or
other artificial body that having only motive to earn profit. It also involves the other business that
are profit making but not operated by government.
For Example: Aston Martin Group, It is a British manufacture automotive venture in
United Kingdom based where they have existence their product through worldwide.
Scope And Size: the scope of Aston Martin is having international along with the size of
is having more than 1500 employees are working in world wide existence of company
(Chukhray and Mrykhina, 2018).
Public Organisation: According to this organisation, it operated through government and
enhance to provide services to the peoples. The raising of funding entitled from different
government legislature that transfers the financial services through Central and State
Government.

For Example: National Health Services(NHS) is a public funded healthcare system in
the United Kingdom.
Size and Scope: The size of NHS is having 1.4 million people are serving with having
budget of 100 billion pounds to handle professionally as well as the scope of this organisation in
having United kingdom limited boundaries.
Voluntary Organisation: According to this organisation it is having a common goal to serving
to the environment and develop the society infrastructure. By making aware to the people aware
and influence for raise fund to improve the welfare of society.
For Example: The foundation name Oxfam which is charitable trusty firm in United
Kingdom.
Size and Scope: the size of Oxfam foundation is 50 above volunteers are working with
having their worldwide serving their services to improvise the poverty, education and healthcare
benefits.
Interrelationship with department:
The interrelationship of department function in Aston martin company is depicts very
important and plays an important role and responsibility which creates an influence in other
department in terms of communication skills, distribute the work as per the individual
capabilities. As the function of department have play an role in other working aspects (Draijer,
2020).
Marketing role in Production department: In Aston Martin company, the major work of
marketing department is to making awareness about the products in the competitive market to
creating a brand value of Aston Martin's existence towards people. The interrelationship between
marketing and production, where marketing support to them for facilitating the product demand
to manufacturing (Fabus, 2018). Similarly, production department enhance products sample to
the marketing team where they get promote and sell to the customers.
Organisation Structure:
The term organisational Structure is defines about how the activities such as task
allocation, better coordination along with proper guidance to accomplish the goals which
benefits to the organisation. The role of organisation structure is also focuses towards the flow of
information between company levels. There are some types of organisational structure with
context of Aston Martin company such as: