Business Environment of Nestle : Report
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Added on 2020-06-06
Business Environment of Nestle : Report
Added on 2020-06-06
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CONTENTSContents...........................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT............................................................................................................................1TASK 2............................................................................................................................................1P3 Relationship between various organisational functions and its link with structure andobjectives of organisation............................................................................................................1TASK 3............................................................................................................................................3P4 Positive and negative impact of macro environment on business operations........................3TASK 4............................................................................................................................................5P5 Analysis of organisation to identify its strengths and weakness............................................5P6 Interrelationship of strengths and weakness with various external elements.........................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTION Business environment means all external and internal factors that impact on variousfunctions of an enterprise including its customers,, suppliers, employees, supply, demand,management and business regulations. Overall business environment is aggregate of events,conditions and influences that affect actions and activities of a business enterprise. Major factorsof business environment are mainly classified in two categories known as internal and externalfactors. Internal factors remain under the control by enterprise however a company have nocontrol over external elements. Variation in external factors either creates opportunity or serve asa threat to firm. It is very essential for manager of a firm to identify and examine all environmentfactors as all this largely affect the business actions and decision making process of company.Effective analyse of these elements support manager in formulate better policies for business andat the same time increase effectiveness of whole process of business. Nestle, a firm deals invariety of food products based in United Kingdom is taken under this report for study. Companyoperate on a global level that’s why get affected by various external environment factors.Different type of organisations with their scope and size is mentioned in this report. Further linkof organisation’s functions with its objectives is also given in this.TASK 1Covered in PPTTASK 2P3 Relationship between various organisational functions and its link with structure andobjectives of organisation 1
Various type of functions are performed by an enterprise for satisfy the needs of itscustomers and to survive in market for a long run. Major functions perform by an enterprise aremarketing, HR, finance, research, production and many more (Wack, 2017). One of the mainfeature of all business functions is that they all are interrelate with each other and there is a linkbetween these functions and objectives of enterprise. Nestle is one of the biggest food firm andoperate in various countries. Different type of strategies are formulate and implement bycompany to increase its market share and generate more profits. All major functions are performby firm to manufacture and offer quality products to its customers. Every function of enterpriseis interlinked with each other and largely affect the final outcome of business. Relationshipbetween various organisational functions and its link with structure and objective of firm is givenin following points:Finance department: This is known as one of the most significant department of anenterprise one of the main reason behind this is that this department is the one thatallocate funds to various other department of firm and at the same time prepare budgets(Sodeyfi, 2016). Funds are known as one of the most valuable assets of an entity withoutthis a company cannot execute its operations on the other hand adequate amount of fundsensure completion of all business activities in time. Right allocation of funds ensureoptimum utilisation financial resources and at the same time enhance efficiency ofbusiness process. Human resource department: One of the main function of this department is to managethe process of recruitment and selection and at the same time do efforts to recruit rightcandidate for the right job. Manager of this department formulate policies to manageemployees at workplace. Various activities perform by this department largely affect bythe end objective of firm. For example: If Nestle wants to expand its business operationsthen this department will do maximum efforts to hire skilled candidates to formulate askilled workforce so company can operate in new areas. Production department: This department manufacture products to satisfy the needs ofcustomers. Success of firm and satisfaction of target consumers is largely depend onvarious activities perform by this department (Shchepakin and Krivosheyeva, 2015).Manager formulate policies and strategies to control and manage the activities of thisdepartment. Every action and decision taken by this department is link with the final2
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