Analyzing Business Environment using PESTLE and Porters Five Forces Analysis

This presentation discusses the concept of business environment and its impact on business operations. It covers the PESTLE analysis and Porters five forces analysis to evaluate the impact of internal and external factors on a company's profitability and growth. The presentation uses Marks and Spencer as an example to illustrate the application of these models.

Business Environment

Table of Contents
• Introduction
• PESTLE Analysis
• Porters five force analysis
• Conclusion

INTRODUCTION
• Business environment is a combination of all internal and external factors such as
customer needs, employees, management, clients, market trends and economic
changes that effect the operations of business(Leke, Chironga and Desvaux, 2018).
• Marks and Spencer is a well renowned retailer in the market of UK which is
headquartered in London, England.

PESTLE ANALYSIS
• Political factors
• Environmental factors
• Social factors
• Technological factors
• Legal factors
• Environmental factors

PORTERS FIVE FORCES ANALYSIS
• Threat of new entrants
• Threat of substitute products
• Bargaining power of Buyers
• Bargaining power of suppliers
• Competitive rivalry

CONCLUSION
• It is concluded that business environment helps company in analysing competitors strategy
and actions for implementing better strategies in order to achieve growth and sustainability
in market.
• The presentation evaluates the impact of external and internal factors by applying Pestle and
Porters five forces model which helps in understating the competitive market and provides a
complete picture of the factors that can impact the company's profitability and growth.

References
• Leke, A., Chironga, M. and Desvaux, G., 2018. Africa's business revolution: How to succeed in the
world's next big growth market. Harvard Business Press.
• Tarabasz, A., Selaković, M. and Abraham, C., 2018. The classroom of the future: disrupting the concept
of contemporary business education. Entrepreneurial Business and Economics Review, 6(4). p.231.
• Vlados, C., Deniozos, N. and Chatzinikolaou, D., 2018. Towards a new approach of local development
under crisis conditions: Empowering the local business ecosystems in Greece, by adopting a new local
development policy. International Journal of Regional Development, 5(1). pp.1-24.