Business Environment Presentation and report

This presentation covers an analysis of both micro and macro environment through an application of PEST and Porter's five forces model in respect to the company Asda. It highlights the importance of competitive advantage and business environment knowledge. The PEST analysis comprises form the part of external business environment which talks about the organisation's political, economical, social and technological environment. The Porter's five force helps in the analysis of company's position in a competitive market as well as its strengths. The internal environment for an organisation Asda is highly fruitful and is providing greater business opportunities with a healthy culture.

BUSINESS
ENVIRONMENT
(LO1)

INTRODUCTION
 The present ppt covers an analysis of both micro
and macro environment through an application
of PEST and Porter's five forces model in
respect to the company Asda.

Importance of Competitive advantage and
business environment knowledge
 Business environment includes PEST analysis.
 Competitive analysis includes Porter’s five
forces

PEST analysis
 The PEST analysis comprises form the part of
external business environment which talks about
the organisation's political, economical, social and
technological environment.

Porter's Five Force Analysis
 The Porter's five force helps in the analysis of
company's position in a competitive market as well as
its strengths. The model comprises of five different
elements within the framework that presents a crystal
picture of company's standings.

Internal environment
 The internal environment for an
organisation Asda is highly fruitful and is
providing greater business opportunities
with a healthy culture.

CONCLUSION
 From the above ppt it can be concluded
that an analysis of business environment
is highly essential by a company.

REFERENCES
 Almeida, F. and Santos, J.D., 2018. Annex I–Porter Five Forces.
 de Matos, C.A. and Krielow, A., 2018. The effects of environmental factors on B2B e-services
purchase: perceived risk and convenience as mediators. Journal of Business & Industrial
Marketing.
 Gorlova, O., 2020. Macro factors influencing the formation of standardized management systems
of an enterprise. Współpraca Europejska. 4(48). pp.68-84.

Thank-You