Business Environment Analysis of Cole’s Supermarket

Running Head: BUSINESS ENVIRONMENT ANALYSIS OF COLE’S SUPERMARKET
Business environment analysis of Cole’s supermarket
Name of the Student
Name of the University
Author’s Note

BUSINESS ENVIRONMENT ANALYSIS OF COLE’S SUPERMARKET1
Executive Summary
It is a supermarket that operates on food and beverage. They are one of the famous supermarket
among the economy because of the nutritional value that the consumer derives with the
consumption of the commodity. They responds to the consumer query by means of telecalling, e-
mail or even by means of physical visit. They aim at customer satisfaction rather than profit
generation. It has a presence of about 1,00,000 employees. Moreover, the concerning firm rival
market are Woolworth supermarket, Wesfarmers. Beside the firm also have a presence within the
e-commerce platform. Between the era of 1986 and 2006, Cole’s supermarket was a brand of
Coles Myer Limited, later Coles Group Limited, prior to Wesfarmers purchasing Coles Group in
2007. It became a subsidiary of Coles Group again after Wesfamers spun-off the business in
November 2018.
Within this specific report the various stakeholders and the difference in comparison to that of
the chosen rival firm will be discussed. Besides, their efforts in making the consumer satisfied.
The manner of organisational structure that is being followed will be discussed in detail.

BUSINESS ENVIRONMENT ANALYSIS OF COLE’S SUPERMARKET2
Table of Contents
1. Introduction..................................................................................................................................2
2. Discussion....................................................................................................................................2
2.1. Identify functional areas?.....................................................................................................2
2.2. Identify internal and external stakeholders and their roles?.................................................3
2.3. Identify the nature and degree of main stakeholders’ interests, and implications of
conflicting interests?....................................................................................................................4
2.4. Identify the level of main stakeholders influence?...............................................................6
2.5. Create a stakeholder matrix?................................................................................................8
2.6. In the discussion forum, choose an example from your peers and compare the industry
your business operates in with their industry, identify the main points of stakeholder
dissimilarities and analyse the differences in stakeholder interests and influences?.................11
3. Conclusion.................................................................................................................................13
References......................................................................................................................................15

BUSINESS ENVIRONMENT ANALYSIS OF COLE’S SUPERMARKET3
1. Introduction
The chosen firm for the discussion of the report is the “Coles supermarket”. According to
the official website of the supermarket (Coles.com.au, 2019), it is located within the region of
Australia. The giant supermarket is famous for its retail and consumer services chain. It services
range from that of the food and beverages. They make sure that they supply a qualitative product
that is passed through a series of the testing phase to make sure the quality of the product. Its
trading activity is addressed as Coles; it’s headquarter is located within the region of Melbourne.
It was inaugurated within the era of 1914. Its owner is George-Coles. The supermarket chain
maintains about several stores such that they have a presence of about 807 supermarkets within
the region of Australia itself.
Figure: Cole’s circle of success
Source: (Insidefmcg.com.au, 2019)
It was in the era of 2008 that the supermarket Wesfarmers appointed Lan-McLeod (UK
retailer) as the official managing director of the Coles supermarket. Besides, he was also given

BUSINESS ENVIRONMENT ANALYSIS OF COLE’S SUPERMARKET4
right over the liquor, fuel and business firms too. It was in the early era of 2011 that the
concerning supermarket Coles possessed the National Australian Bank’s 50% of the interest
within one of the Australia’s largest loyalty programs which is addressed as the Flybuys (Wu et
al., 2015).
However, the managing director of the company is addressed as John-Durkan. He was
appointed as managing director in the early era of 2014. In the later period of 2018, Wesfarmers
supermarket officially announced that effort is being undertaken for demerging the Coles
business.
2. Discussion
2.1. Identify functional areas?
The primary functional areas or departments of the concerning firm are as follows:
The sales team- they make use of the various physical stores that relocated within the multiple
regions. It is having a wide chain of sub store. Besides, they also have an online presence that is
the e-commerce business.
The marketing team- This team is concerned with that of the branding and promotional
activity. They understand the different perspective of the consumers and accordingly create a
tailor-made advertisement for different segments of the consumers.
The operational team- This team is one of the primary team of the firm they keep assure
that the quality of the obtained products from that of the firm is qualitative and enriched in health
benefits as this factor is the sole reason of competitive advantage over the other rival business
firms (Trevena et al., 2015).

BUSINESS ENVIRONMENT ANALYSIS OF COLE’S SUPERMARKET5
Figure: Market share of the firms
Source: (Insidefmcg.com.au, 2019)
2.2. Identify internal and external stakeholders and their roles?
Internal stakeholders and their roles:
 The manager- This body mainly co-ordinates the activities of the business undertaking and
make sure that the interest of the stakeholders is being secured and given immense priority.
 The employees- they employ a number of employees. This set of employees are
present for the sole purpose of global operations. The individual employees also make a
number of efforts for making the concerning firm stand in the top position among the rival
markets (Grimmer et al., 2018).
External stakeholders and their roles: