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Business Environment Analysis- PDF

Added on - 19 Feb 2021

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Game-Changer in the Music Industryproject
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Technology or process, creators are using leading to change in the industry..................................1Business environment conditions in music industry........................................................................1Audience of Kayne West.................................................................................................................2Audience impacts on the production of the creative media products..............................................2Audience response to disruption in the music industry...................................................................2Hard skills required by disruptors....................................................................................................3Soft skills required by disruptor.......................................................................................................3Impact the disruption is having on the skills required to succeed in the industry...........................4What skills you currently have and what you will need to develop to be a success in the industryat the time?.......................................................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONTechnology advancement is one of thing that bring huge changes in the industries acrossglobe. Music industry is one of them where musicians are using new technology to make hearttouching music. In the current report detail analysis of Kayne West innovative efforts is made inrespect to development of music. Business environment analysis is also done and along with thisdetailed discussion carried out on soft skills and hard skills that are required to prepare music inbetter way. Thus, current research work covers broad aspects of music industry.Technology or process, creators are using leading to change in the industryKayne West is one of the most popular musicians in America. Mentioned celebrity is rapper,song writer, fashion designer and film director etc. Kayne West always think out of box and thisis the reason behind changes that he brings to music industry. Usually, whenever musician createany album it publishes same on varied platforms like Spotify, Amazon, Apple music, I tune andYou Tube etc (Kerry., 2018). Musicians also make available physical copies of their albums inthe market. Here, Kayne West do different and publish his album only on Tidal which he co-owns with multiple music artists. Through this step he makes an effort to stop piracy of itsalbums. Apart from this, mentioned celebrity use Hip Hop music in its album “The Blueprint”.To make album different he use soulful samples and incorporate same in album. Such kind ofeffort dislodged or reduce use of keyboard driven production style from Hip Hop music. Thisrevive use of soulful samples in production of Hip Hop music which definitely bring change inthe industry.Business environment conditions in music industryPolitical environment:Political environment does not have much influence on musicindustry. However, musicians like Kayne West support President Donald trump and inrespect to this also prepare music “This is America” (Gebesmair, 2017). So, it can be saidthat musicians express their opinion on political issues but this have marginal or noimpact on music industry.1
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