Business Environment Analysis: Use of Tracking Device in UK Care Home

This report provides a comprehensive business environment analysis focusing on the use of tracking devices in residential care homes in the United Kingdom. It begins by identifying the role of tracking devices in monitoring patients with conditions like dementia and Alzheimer's, highlighting various wearable devices currently in use. The analysis then delves into the external macro environment using the PESTLE framework, examining political factors such as the impact of Brexit, economic factors including the UK's economic status and inflation rates, and social factors like population growth and changing consumer demands. Furthermore, the report analyzes the external micro environment through Porter's Five Forces, assessing the competitive rivalry, the threat of new entrants, the bargaining power of suppliers and buyers, and the threat of substitute products. The report concludes by summarizing the key findings and their implications for Convert Technologies and the broader healthcare technology sector in the UK.

Running head: BUSINESS ENVIRONMENT ANALYSIS
BUSINESS ENVIRONMENT ANALYSIS
Name of the Student
Name of the University
Author Note

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BUSINESS ENVIRONMENT ANALYSIS
Table of Contents
1. Identification of the use of a tracking device in residential care home......................2
2. External macro environment based analysis of the business.....................................3
PESTLE analysis........................................................................................................4
3. External micro environment based analysis of the business....................................15
Porter’s five forces analysis.....................................................................................15
4. Conclusion................................................................................................................21
References....................................................................................................................23
Appendices...................................................................................................................26
Appendix 1...............................................................................................................26
Appendix 2...............................................................................................................27

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BUSINESS ENVIRONMENT ANALYSIS
1. Identification of the use of a tracking device in residential care home
As discussed by Amft (2018), tracking and monitoring devices are able to play an
important role in the operations of the residential care homes. The devices can be used for the
purpose of monitoring different activities of patients who suffer from various types of
diseases. Different types of diseases that are able to affect the patients in a negative manner
include, dementia, Alzheimer’s disease. The tracking devices will be able to provide effective
levels of support based on the ways by which the management of residential care homes can
manage the patients. According to Baron et al. (2018), the organizations in the residential
care based industry have started implementing the tracking devices in order to maintain the
patients in an effective manner. The tracking devices can be used in the form of wearable
devices that are helpful in the proper management of patients. The organizations operating in
this industry have started using different types of wearable tracking devices that include,
Project Lifesaver’s Protect and Locate (PAL) wristwatch, Mindme Locate, PocketFinder,
GPS Smart Sole, iTraq, SafeLink, Revolutionary Tracker. The devices have been designed
based on the demands and needs of the patients.
The devices are designed by the organizations with the help of effective partnerships.
The activities of elderly people need to be tracked by the organizations so that they are able
to take care of their needs in an effective way. The development of tracking devices for
elderly people who stay in the residential homes has become a major practice that has been
helpful for operations of the organizations. The business environment that has been
developed based on the residential care homes for elderly people have been affected by the
implementation of new technologies (Bolton et al. 2019). As discussed by Cardinale and
Varley (2017), the residential care based homes have started implementing different
monitoring based technologies in order to improve the operations. GPS based tracking

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BUSINESS ENVIRONMENT ANALYSIS
systems have been able to provide major levels of support to the organizations in order to
maintain the safety levels of patients. The organizations that are a part of the residential care
homes based industry of the United Kingdom have provided huge levels of importance to the
proper implementation of modern technologies in order to make the work easier.
Tracking based systems have a major impact on the healthcare based sector of the
United Kingdom. Different researches have been able to depict that the tracking based
devices have played a major role in the proper improvement of the operations of different
organizations. GPS or global positioning systems are able to track the patients or elderly
people who are a part of the organizations. The use of modern technologies can thereby be
considered to be important for the ways by which the residential care homes are able to
provide the best levels of services to the patients (Erdmier, Hatcher and Lee 2016).
Use of the tracking device – The tracking device will prove to be useful for the ways
by which a healthcare based organization will be able to keep a track of the customers. The
patients can be monitored in an effective manner with the help of the tracking software that
will be related to the device. The wearable technology based industry of UK will be able to
provide major opportunities to Convert Technologies in order to operate in a profitable
manner.
2. External macro environment based analysis of the business
Use of PESTLE framework – The external macro environment of Convert
Technologies can be analysed with the help of proper implementation of the PESTLE
framework. This framework is based on the different factors that can have an impact on the
profitability levels of Convert Technologies in the industry. The political, economic, social
and technological factors are considered to be the most important in this case.

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BUSINESS ENVIRONMENT ANALYSIS
According to Hall, Boulton and Stanmore (2018), the market of wearable
technologies is predicted to reach 25.19 Billion Dollars by the year 2020. The industry has
shown immense levels of growth in the last few years due to the increase in usage of
technological products for the purpose of enhancing the day to day based activities. The
wearable technologies market was mainly dominated by European Union, Asia Pacific and
North America. The users in different markets are able to avail benefits that are provided by
effective usage of the wearable technologies. As discussed by Kalinauckas (2015), the users
are able to avail technologically advanced products with the help of different wearable
electronics that are offered by various organizations. The aged care and health based industry
has been considered for analysis in the report. The use of wearable technologies in health care
based industry is quite high and this is able to affect the ways by which the patients and aged
people can be managed.
The analysis that will be made in the report is related to the technological market of
the United Kingdom. The use of wearable technologies in different health care and aged care
based facilities is the most important part of the discussion that will be made in the report.
The different external factors in the United Kingdom that can affect the use of wearable
technologies in various areas of operations (Refer to Appendix 2).
PESTLE analysis
Political factors – According to Kim and Shin (2015), major factors that dominate the
wearable technology based industry include, fitness and health based products or the digital
twin based applications as well. The business organizations in UK are facing major risks
from the political unrest that has taken place in the country. Brexit also has a major impact on
the ways by which organizations in the United Kingdom have been able to maintain their
operations. Different organizations which belong to the industries operating in the UK have
been highly dependent on the political condition of the country. Brexit can be considered to

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BUSINESS ENVIRONMENT ANALYSIS
be the most important political factor in case of organizations that are already operating or
plan to enter the United Kingdom in the future as well. The trade based deals that are made
by the United Kingdom are affected in a huge manner by the Brexit related factors. The
fitness based activities in the United Kingdom have increased and consumers have started
spending much more on gym memberships. The amounts of gym membership based
spending have increased in the last few years. The growth in fitness sector is based on the
popularity of new gyms (Kim, Nussbaum and Gabbard 2016). According to McCrea and
Farrell (2018), the health and aged care based activities in the country have also started
increasing by 20%. Brexit however has an impact on the prices of different products and raw
materials that are required for the development of different products. Foreign Direct
Investment has been attracted by the United Kingdom and many new organizations have
started entering the country. The fitness industry has been able to show effect growth in the
last few years and wearable technologies are also being used by companies in the health
based sector. Figure 1 depicts the future forecast for the development of wearable technology
industry based on external changes.
Figure 1 – Forecast of wearable industry

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BUSINESS ENVIRONMENT ANALYSIS
Source - (Kim, Nussbaum and Gabbard 2016)
Economic factors – According to Moon et al. (2017), UK has developed its position
as the fifth biggest economy in the world. The recession that had taken place in the year 2008
had been able to affect economy in an adverse manner. However, necessary steps have been
taken by the government of UK in order to improve the operations of different companies in
the country. Other major challenges have been faced by the organizations in the United
Kingdom after implementation of Brexit. The organizations that are operating in the country
have been affected by the economic downturn that has taken place after the implementation
of Brexit. The various British households have started facing major levels of challenges in the
year 2017 based on implementation of Brexit based regulations and laws. The economic
conditions and operations of healthcare based organizations have been able to the increase the
levels of usage of new wearable technologies. The revolution in usage of various wearable
technologies have increased the speed of operations of the companies that operate in the
healthcare based sector of the United Kingdom. Increase in speed of operations has played a
major role in the ways by which levels of revenues and profitability has increased (Kim,
Nussbaum and Gabbard 2016).
According to Page (2015), the time that is spent by the patients in the hospital has
changed and the organizations have been able to gain a lot from the proper use of
technological products. The market based on wearables has a reached a new height in the
year 2017. The economy of the United Kingdom has a major impact on the ways by which an
organization in the healthcare based industry can use wearable technologies. The use of
different wearable technologies has affected the healthcare industry in a huge manner. The
advancements that have taken place in the healthcare based sector of the UK have a major
impact on the ways by which organizations have used different wearable technologies. The
rate of inflation in the country have grown at a rate of 3.1% in the year 2017. The prices of

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BUSINESS ENVIRONMENT ANALYSIS
different products and raw materials in the country have started increasing due to the
weakness of pound. The wages in the country have however not increased with respect to the
increase in prices of products. This has an impact on the ways by which the employees in
healthcare based sector have provided their services to the patients or the consumers (Raj and
Ha-Brookshire 2016).
According to Schüll (2016), the use of different wearable technologies by
organizations in healthcare sector of the UK is in the initial stages and economic factors in
the country have an impact on their wide usage. The economic condition of the United
Kingdom has been influenced by the exit from European Union. The wearable technology
industry and their usage in the healthcare and aged care based activities have been influenced
in a huge manner by the economic condition of the UK. Figure 2 depicts the different
organizations that are operating in the industry of wearable technology and their growth
levels.
Figure 2 – Top five vendors

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BUSINESS ENVIRONMENT ANALYSIS
Source - (Raj and Ha-Brookshire 2016)
Social factors – According to Strain, Wijndaele and Brage (2019), the consumer
market in the United Kingdom is quite huge that has been affected by the increase in
population in the country. The growth in population has an impact on the health care and
labour based market of the country. Opportunities that are provided to the organizations in
aged care and health care industry have also increased in the last few years. Social class has
an impact on the services that are offered to the consumers in the aged care facilities. The
organizations have started developing different services and products in order to attract the
consumers. Demands of the consumers in health care and aged care based organizations have
started changing in the last few years. The purchase of fitness based wearables are mainly
related to the individuals who are concerned about their health. The social influence and
persuasive techniques can be used by the organizations in health care industry in order to
increase the usage of these products. The population of wearable health based products in the
United Kingdom gave started increasing in the last few years. The physical activities of older
people have increased and aged care facilities have started working faster than before
(Tehrani and Jin 2018).
According to Wild et al. (2017), the use of wearable products can support the
management of different aged care organizations to take care of the activities that are being
performed by the consumers or people who are a part of the organization. The increase in
demands for health care facilities have been able to enhance the usage of wearable
technologies and products. Aged care facilities are supported in a huge manner by the usage
of effective technologies. The social condition in the United Kingdom is based on the
increase in levels of aged population in the country. This has been able to further increase the
demands for effective aged care based facilities in the country. Usage of wearable technology
products will be able to improve the levels of services that are thereby offered to the

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BUSINESS ENVIRONMENT ANALYSIS
consumers (Wissinger 2018). Figure 3 depicts that demands and choice of the customers
related to products in the industry.
Figure 3 – Demands of consumers
Source - (Wissinger 2018)
Technological factors – UK has developed a position of the most technologically
advanced country in the world. London has become a hub for different technological and
financial institutions that are able to help in the development of proper and usable
technologies. The business organizations are continuously developing new technologies that
can help in providing better services to the consumers. The usage of new technologies for
improving the service levels have also started increasing in the last few years (Tehrani and
Jin 2018). Figure 4 represents the technological factors that are able to affect the industry of
wearable technologies.

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BUSINESS ENVIRONMENT ANALYSIS
Figure 4 – Technological conditions
Source - (Tehrani and Jin 2018)
As argued by Raj and Ha-Brookshire (2016), the technology based sector has been
able to contribute in a huge manner in the economy of UK. The levels of talent and
investments in the industry are important factors that have an impact on the organization. The
aged care based facilities of the country have been affected in a huge manner by the
enhancement of technologies. The health sector has started making major use of the wearable
products in order to keep a track of different activities that are performed by the patients. The
levels of usage of different wearable technologies have increased in the last few years due to
the requirement of proper analysis and keeping record of the health of people. Figure 5
depicts the condition that is prevailing in wearable technology industry from the year 2015.

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BUSINESS ENVIRONMENT ANALYSIS
Figure 5 – Technology market condition
Source – (Raj and Ha-Brookshire 2016)
Legal factors – According to Moon et al. (2017), technology has now become an
important part of different products that are offered by various organizations that belong to
different industries. The digitization of health based products has been able to affect the ways
by which different organizations in the industry are able to operate. The aged care based
facilities have been affected in a positive manner by the implementation of wearable
technologies. The wearable technologies are however able to raise some major legal issues
that are related to the protection of intellectual property, privacy and protection of data as
well. According to Kim and Shin (2015), the issues based on intellectual property are quite
self-evident in nature and can be managed both on a legal and commercial basis. The data
that can be held by the wearable technology based devices are of huge amounts and this may
lead to major levels of concerns based on privacy and theft of identity as well. However, the

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BUSINESS ENVIRONMENT ANALYSIS
consumers have started providing their data in order to acquire the latest gadgets. The huge
availability of different wearable products has been able to play a major role in the ways by
which the organizations developing these products are able to increase their presence in the
market.
According to Hall, Boulton and Stanmore (2018), different benefits that are provided
by the wearable products mainly include, round-the-clock analysis of health and self-
profiling. The users of these products have started understanding the proper usage and
benefits that are provided based on proper analysis of the data that is collected based on their
health. Data that is collected with the help of wearable tech based sensors are now based on
the UK based laws. The data protection based laws in the United Kingdom are followed in an
effective manner by the usage of data collected from these devices. According to Erdmier,
Hatcher and Lee (2016), major issues that are related to the usage of wearable technologies
mainly include, the consent that can be gained based on usage of the data and concerns that
are related to gaining data from the products. Privacy based policies need to be implemented
by the organizations that develop the wearable technology based products in order to use the
collected data on an efficient manner. The use of wearable technologies is based on different
legal issues and factors, however, the business organizations are able to make huge amounts
of benefits from the proper usage of these technologies. As discussed by Cardinale and
Varley (2017), wearable technologies thereby have a bright future, however the organizations
that develop these products need to abide the laws and regulations in the order to operate in
the industry in the profitable manner. The business based opportunities that can be provided
to the wearable technologies are also quite high and the organizations that use the
technologies are able to provide better services to the consumers within shorter period of
time.

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BUSINESS ENVIRONMENT ANALYSIS
Environmental factors – As discussed by Amft (2018), the use wearable technology
has increased in the last few years and has proved to be a developing trend in the market. The
electronic devices are worn by people on surface of the body like different other accessories
and clothes. This technology has an impact in all different aspects of the human life and lives
of people have also started becoming much more convenient due to the usage of these
products. The sustainability levels of the products are considered to be a major challenge as
they are used with clothes and other accessories that have short service based lives. As
discussed by Kalinauckas (2015), the long term usage of wearable technologies can be
considered to be a major challenge for the products that fall under this category. The major
challenges that are faced by the wearable technology based products are related to the short
cycles of innovation and the service lives. The impact of wearable technology is high on the
external environment of the United Kingdom. The electronic waste is hard to recycle and can
have a major impact on the environment.
According to Baron et al. (2018), the wearable technologies are however capable of
disrupting the mass consumption based patterns and can prove to be a breakthrough in the
health and aged care based industry. The products thereby need to extend the lifecycle of
their operations in the industry in order to increase levels of sustainability in an effective
manner. Significant advantages can be gained by different industries with respect to social
sustainability with proper usage of wearable technology based products (Viseu 2003).
Opportunities or positive
impact
Threats or negative impact
Political factors Government provides major
support to Convert
Technologies.
The regulations made by the
government can affect the
organization.
Economic factors Economic downturn due to
Brexit can affect the
operations of Convert
Technologies in a negative
manner.

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BUSINESS ENVIRONMENT ANALYSIS
Social factors Demands for wearable
technology based products
have increased in the last
few years.
Technological factors Technological development
has been able to provide
opportunities of revenue
growth to Convert
Technologies.
Legal factors The legal boundaries have a
negative impact on the
operations of Convert
Technologies.
Environmental factors The short life cycles of the
products have an impact on
the ways by which Convert
Technologies can affect the
external environment.
3. External micro environment based analysis of the business
Porter’s five forces analysis
Use of Porter’s five forces framework - The Porter’s five forces framework has been
used in order to analyse the external micro environment based factors that have an impact on
Convert Technologies. The industry in which the organization operates and rivalry levels are
considered to be the most important factors that are analysed with the help of this framework.
According to Erdmier, Hatcher and Lee (2016), the micro environment of an
organization can be analysed with the help of Porter’s five forces framework that is
considered to be an effective strategic management based tool which helps in determining the
competitive environment in the industry. The different forces which are mentioned in the
model have some major strengths which can help strategic planners in order to understand the
profit based potential related to the industry. The structure of aby industry can change with
time based on the external changes that have taken place. The wearable technology industry

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BUSINESS ENVIRONMENT ANALYSIS
can also be analysed in detail with the proper implementation of this framework. Following
are the five forces of Porter’s framework,
Threats of the new entrants – The economies of scale in the industry of wearable
technologies are quite tough to achieve. This is able to increase the cost related to production
of the new organizations that wish to enter the industry. The strength of the first force
described by Porter is also reduced due to the barriers that are provided to the entry of new
organizations in the industry. The differentiation of products is quite strong and the
organizations that are a part of the industry are able to develop standardised products (Kim
and Shin 2015). As argued by Raj and Ha-Brookshire (2016), a strong emphasis is provided
in the industry based on advertising and promotions of different products. The organizations
that wish to operate in the wearable technology industry have huge requirements of capital.
The rates of capital expenditure in the technology industry is high due to the costs related to
research and development. The threats based on new entrants are further reduced due to this
factor. The levels of access to different distribution based networks have an impact on the
ways by which the technologies are able to reach the consumers.
According to Wild et al. (2017), the organizations which provide wearable technology
based products need to aim at reaching the consumers with the help of their products. The
health industry can also be targeted by the organizations in order to enhance the services that
are offered to the patients. The policies that have been developed by the government also play
a major role in the ways by which the organizations in wearable technology based industry.
The new organizations which enter the industry need to take into consideration the different
policies and regulations of the government. Convert Technologies will not be affected by the
entry of new companies in the wearable technology based industry (Refer to Appendix 1).

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BUSINESS ENVIRONMENT ANALYSIS
Bargaining based power of the suppliers – As argued by Raj and Ha-Brookshire
(2016), the suppliers in wearable technology industry are higher as compared to the number
of buyers or customers. The suppliers thereby do not have high levels of control on the prices
of different raw materials that are required for production purposes. The switching based
costs of different suppliers are considered to be low and this is further able to reduce the
power of suppliers in the country. The suppliers have been gained in an effective manner by
different organizations that operate in the industry of wearable technology. According to
Erdmier, Hatcher and Lee (2016), the substitutes of different products in the industry are
however quite low and the suppliers are able to provide different types of raw materials to the
various companies. The bargaining based power of the suppliers can thereby increase in this
case and can have a major impact on the prices of different products. The strength of the
supplier power can be increased with the help of different types of raw materials that are
offered to the consumers. The suppliers are however not able to provide major threats to the
proper forward integration within the industry and operations of different organizations as
well. According to Hall, Boulton and Stanmore (2018), the lack of proper forward integration
is able to affect the power of suppliers in the industry in a negative manner. The
organizations who develop wearable technology based products need to the provide the
products that are based on reasonable prices. The suppliers are thereby sometimes able to
affect the ways by which various companies in the technology industry can operate and offer
their products to the consumers. The suppliers of Convert Technologies do not have high
capabilities of influencing the prices.
Bargaining based power of the buyers – As discussed by Cardinale and Varley
(2017), the suppliers in technology based industry of the United Kingdom are higher as
compared to the number of companies that are responsible for developing the products. The
buyers in this case do not huge choices based on the products that are offered by the

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BUSINESS ENVIRONMENT ANALYSIS
organizations to the consumers. The bargaining based power that has been developed by the
buyers can be reduced due to the lack of huge number of choices in the wearable technology
based industry in the United Kingdom. According to Page (2015), the levels of differentiation
among the products which are provided by various organizations are high and the buyers
cannot find the alternatives easily. The difficulty which consumers have to face based on the
choices of products or alternatives is able to reduce the power that they have. The income
levels of buyers in this case are also not always supportive of the products that they wish to
purchase from the various companies. The weakness of this force is reduced due to the lack
of variety in the technology industry related to the products that are offered to the consumers.
The most important factor that is related to the purchase of the products in wearable
technology based industry, is based on the quality. The products which are offered by the
organizations are chosen by the consumers with respect to the quality and levels of
differentiation as well. The buyers or consumers in wearable technology based industry are
affected by the lack of power and variety of products that can be offered to them. The
consumers and buyers in the industry are not able to influence the profitability of Convert
Technologies (Kim and Shin 2015).
Threats of the substitute services or products – According to Strain, Wijndaele and
Brage (2019), the availability of substitutes in the industry based on wearable technologies
are low. The lack of huge number of organizations in the industry are able to affect the power
that can be depicted by the substitute products. The companies which thereby operate in the
industry face low levels of competition based on different types of products that can be
offered to the consumers. The levels of maximum profit in the industry are also based on the
ways by which companies can operate in the industry. As discussed by Kim, Nussbaum and
Gabbard (2016), this force can be considered to be quite weak in case of the companies
which are a part of the technology based industry of the United Kingdom. The companies that

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BUSINESS ENVIRONMENT ANALYSIS
are operating in the industry aim at providing the products at lower prices than the others in
the same industry. The buyers however are not always ready to switch the companies from
which they are already purchasing the products. Convert Technologies will face low threats
from the substitute products that can be offered by various other organizations in the industry.
Rivalry among the existing competitors – As discussed by Kim, Nussbaum and
Gabbard (2016), the number of competitors in the wearable technology industry are low and
the organizations do not face fierce competition in case of the prices that are set for the
products. The size of most of the companies that operate in this industry of the United
Kingdom are big and the different moves that are made by the companies sometimes are
noticed at all by the consumers. The competitive actions which are taken by the companies
need to be effective in order to develop their position in the technology based industry. As
argued by Raj and Ha-Brookshire (2016), the competitive actions can thereby increase the
strength of the force that is based on the levels of rivalry in the industry. The industry based
on the wearable technologies has been able to show major growth in the last few years. The
companies can thereby fight with each other in order to gain a share in the market. The major
levels of fixed costs in the industry are low and the organizations in technology industry are
able to push their capacities to the highest levels in order to develop the operations in a
profitable manner.
According to Strain, Wijndaele and Brage (2019), the organizations can also aim at
reducing the price levels in order to enhance the customer base and further increase their
shares in the market as well. The demands of buyers or consumers have been taken into
consideration in order to decide the prices of various products which are offered by the
companies. The high levels of differentiation of products that are offered in the industry are
able to affect the competition and rivalry levels. The difficulty levels of gaining consumers in
the wearable technology industry is not quite high due to the presence of few organizations

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BUSINESS ENVIRONMENT ANALYSIS
(Riva, Vatalaro and Davide 2005). According to Wild et al. (2017), the investments in
capacity development of the companies that are a part of the wearable technology based
industry of the United Kingdom are high. The industry is highly prone to various disruptions
that can occur due to changes which can take place in the technological environment. The
overproduction can have a major impact on the prices of various products in the industry. The
strength of rivalry among the organizations is considered to be high of the companies need to
reduce the price levels. The based barriers that exist in the industry are high and requirement
of investment is also high (Kanis et al. 2005).
According to Erdmier, Hatcher and Lee (2016), major investments are required based
on the ways by which the organizations can develop assets in the technology industry. The
regulations and various restrictions that are imposed by the government can have an influence
on the exit barriers. The companies which operate in the industry are thereby highly reluctant
to leave the technology industry due to the presence of effective exit based barriers. The
strategies which are implemented by the companies in wearable technology industry are
highly diverse in nature. The companies can thereby be considered to be quite unique from
each other with respect to the strategy. The strength of the force based on rivalry among the
existing organizations in the industry of wearable technologies can increase with the help of
uniqueness of the strategies that have been implemented. The major competitors of Convert
Technologies in the UK wearable technology based industry are Smartplug, Robotical,
Streetbees, Action Artificial Intelligence, MadeWithGlove (Erdmier, Hatcher and Lee 2016).
The key stakeholders of Convert Technologies mainly include, the customers,
government, the organizations to which the wearable products are supplied. The major
competitor of Convert Technologies in the wearable technology industry is Smartplug. The
industry is able to provide major opportunities related to growth to Convert Technologies.

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BUSINESS ENVIRONMENT ANALYSIS
4. Conclusion
The analysis of external environment where Convert Technologies operates has been
able to depict that the wearable technology based industry has been able to show major levels
of growth in the past few years. The wearable technologies have a major impact on the ways
by which different activities can be performed by the individuals or the consumers. The
health based industry has been influenced in a huge manner by the usage of wearable
technologies. The activities of the consumers can be tracked and managed in an effective
manner with the help of proper use of different types of wearable technologies. The
technologies have a major impact on the management of health based companies. Convert
Technologies can thereby aim at targeting the products towards the aged care and health
based sector. The levels profitability and revenues that have been gained by the company can
be affected by increasing the consumer base. However, the analysis has also been able to
depict that high levels of investments are also required in order to develop new types of
products that can be targeted towards the aged care based facilities and the health care
organizations as well. The macro environment has an impact on the products that can be
provided by the organizations. On the other hand, micro environment based on wearable
technology industry is also able to affect the ways by which the Convert Technologies can
develop its position in the market. The healthcare industry based sector can be pursued by the
organization in order to operate profitably and improving the customer base. The high levels
of investment that is required for the development of technological products are important
factors which can affect the improvement of operations. Convert Technologies will thereby
be able to gain huge levels of success in the aged care and healthcare based industry by
making effective investments in development of various types of products. The aged care
based facilities will be supported by the wearable technologies. The patients can be managed
by the organization by proper usage of different types of technologies in an efficient manner.

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BUSINESS ENVIRONMENT ANALYSIS

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BUSINESS ENVIRONMENT ANALYSIS
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Appendices
Appendix 1

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Appendix 2