Contemporary Business Environment and Impact of Digitisation on TESCO

Contemporary Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
Introduce your selected company, by identifying the legal structures. In your introduction,
facilitate an outline of the operations / aims of your company, its main purposes, the
organization's vision/mission, key environmental pressures, Industry, market and post Covid-
19 difficulties. Include your organizations’ key stakeholders and evaluate their requirements
and influence and demonstrate how you would apply the stakeholder mapping in your
organisational responsibilities................................................................................................3
In the second part you can explore the global effect of the internet of things, evolving
collaboration, networking, ecommerce, eBusiness and social technologies on organisational
structures, operations, decision-making and ways of working from your chosen company.
Describe the impact and role of digitisation on the strategies, operations and business structure
................................................................................................................................................5
TASK 1............................................................................................................................................6
This Task requires you to research the compaany chosen and then undertake a business
environment analysis using a range of models to describe the key components of micro and
macroeconomics and macroeconomics theories and their affect on company's behaviour and
the national economy..............................................................................................................6
Main techniques used for anaalysing the internal and competitive environments include for
the micro forces and its influences on your chosen firm........................................................7
TASK 2............................................................................................................................................8
Describe the difficulties posed to leadership by contemporary global business models in
respect of modern theories and assessing the importance of control in effective organisational
performance. Based on your company’s review, highlight in your answer the importance of
strategic management and scanning in appraising real-world examples. Justify your answer
and provide recommendations for improvement....................................................................8
Investigate and analyse real world examples from your chosen organisation using relevant
tools and demonstrating an understanding of how organisations, management and the business
environment interrelate.........................................................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The concept of business environment is basically defined as the set of activities or forces
which is utilized or analysed by organization for sustaining their competitive benefit in market.
With effective analysis of various forces firm is sustained their overall growth and goodwill in
market for long time. Here the selected organization is TESCO and the headoffice of this firm is
located in United Kingdom. The organization was established in 1919 by Jack Cohen (Bentley-
Goode, Omer and Twedt, 2019). The report will covers introduce your chosen organisation, by
identifying the legal structure. It further covers the role and impact of digitisation on the business
structure, operations and strategies.
(A)
Introduce your selected company, by identifying the legal structures. In your introduction,
facilitate an outline of the operations / aims of your company, its main purposes, the
organization's vision/mission, key environmental pressures, Industry, market and post
Covid-19 difficulties. Include your organizations’ key stakeholders and evaluate their
requirements and influence and demonstrate how you would apply the stakeholder
mapping in your organisational responsibilities
Here the selected organization is TESCO and this firm is basically public based
company. The company was established in 1919 and this company is deals with wide range of
products which involves home appliances, grocery items, telecommunications, furniture’s and
others. In comparison with other brands, it is only one company who provides their goods and
services to users in low price which is affordable for all types of customers (Bešić, 2019). In
public legal structure some elements are also involved which are known as central, state and
local. In public based firms’ management are focusing on both profit of company and welfare of
employees and customers.
The main purpose of TESCO is to maintain strong communication and relationship with
consumers and their workers and consumers for long time. Due to this the popularity of
organization products and services are easily sustained in market and in customer mind for long
duration. The ultimate objective of organization is to maaintain profit margin and their market
share at maximum level for long duration. The other objective of company is to changes the
overall lifestyle of people by facilitating high quality goods and services to them. The vision of
TESCO is to maintain the trust and loyalty of customers towards their goods and services in long

term and also to become number one business leader in market. The mission of this organization
is to facilitate best quality products to users according to their needs for long time.
The various environmental pressure which is faced by TESCO during the time of
running their business are lack of skilled employees, and inflation. The lack of skilled employees
is one of the major drawbacks which leads to easily decrease the productivity of company at
maximum level. Due to this the management of TESCO is used advanced technology for train
their employees. In aspect of inflation due to occurring fluctuation in the rate of currency and
price of products organization is not able to enhance their sales and profit margin effectively in
market. For reducing this issue company, they fixed competitive price in their product.
The TESCO is basically a retail-based firm which is situated in UK and this is the
second largest retail store in UK (Cahen-Fourot, 2019). Due to dealing with wide range of
products the goodwill and portfolio of this firm are easily sustained at higher rate.
After the end of COVID pandemic organization faced lot of challenges for running their
organization smoothly. Those challenges are use of advanced technology, adapting government
rules and regulations and others. After the end of pandemic, the government of UK and other
countries are introduced new guidelines to business for increasing the safety of employees and
public. But for TESCO it is not an easy task and due to this they used various tactics for
enhancing effectiveness in the government rules and regulations which is adapted by company.
Due to shortage of skilled talented employees’ company is not able to utilize advanced
equipment’s in efficient manner. For overcoming this problem company facilitates advanced
training to their workers.
Stakeholder Analysis -
It is basically a procedure which is utilized by firm for enhancing their growth and
success effectively in market. The stages which are involved in this procedure are described
below -
 High power, high interest – It is basically refer to those peoples who have both interest
and power in whole business functions. The main purpose of this type of people is to
sustain company goodwill and profit margin in market. Those kinds of peoples are
directors, CEOs and board of members.