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Business Environment and Strategic Management Assignment

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Added on  2021-06-18

Business Environment and Strategic Management Assignment

   Added on 2021-06-18

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Running head: BUSINESS ENVIRONMENT AND STRATEGIC MANAGEMENTBusiness Environment and Strategic ManagementName of the StudentName of the UniversityAuthor Note
Business Environment and Strategic Management Assignment_1
1BUSINESS ENVIRONMENT AND STRATEGIC MANAGEMENTTable of Contents1.0 Reason for choosing the services.....................................................................................................22.0 Explanatory note on B2B market....................................................................................................23.0 Discussion on type of sales resistance faced for the selected service..............................................34.0 Recommended approach..................................................................................................................45.0 Reference List..................................................................................................................................6
Business Environment and Strategic Management Assignment_2
2BUSINESS ENVIRONMENT AND STRATEGIC MANAGEMENT1.0 Reason for choosing the services In recent times, where business desire to make their operational functionality global, theyintend to reach to a significant percentage of people for their business (Deng & Poole, 2012).One of the best solutions for these companies is to develop online website that showcase theiraims and objectives, details about their services and procedures, easily-navigated site map andcustomer testimonials. Kamoun and Halaweh (2012) depicted the problem that not all themarketers are aware of formulation of the online website and hence prefer a third party providerto design the website for the company. The main reason for the selection of this service is thatcompany desire to design their website in such a manner that is highly preferable by thecustomers. Thus, marketers can put forward some resistance regarding the designing of thewebsite to the third party website designer based on the resistance comes from the end-users. This assessment also illustrate an explanatory note on B2B market, type of salesresistance faced for the selected service and recommended approach for overcoming the raisedresistance for selling the website domain for e-commerce website. 2.0 Explanatory note on B2B market Zahedi et al. (2015) portrays that B2B Marketing is the process through which a businessprovide products or services for other organization or business, who furthermore use thatproducts and services for their users. In this case, the other businesses to whom the websitedomain will be selling are the companies, who like to develop their website for doing businessdirectly with the consumer. Huang and Benyoucef (2013) mentioned that a users demands foreffective mobile responsiveness, security, nice representation of product images and information,enhanced search bars, ease in using the search tool, use of bright colors and technology like 360º
Business Environment and Strategic Management Assignment_3

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