Organizational Structure Analysis
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The provided assignment details an in-depth examination of organisational structure, including its components, types, and functions. It also explores the relationship between internal and external forces within a healthcare setting, specifically the National Health Service (NHS). The document references various studies and perspectives on organisational structure, performance, and related concepts such as SWOT analysis.
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BUSINESS AND BUSINESS
ENVIRONMENT
ENVIRONMENT
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Types & purpose of different type of organisations and their growth in international
business environment...................................................................................................................1
P2 Size and scope of different types of organisation...................................................................3
TASK 2............................................................................................................................................5
P3 Relationship between organisational functions and their link with business objectives........5
TASK 3............................................................................................................................................7
P4 Positive and negative impact of macro environmental factors...............................................7
TASK 4............................................................................................................................................9
P5 Internal and External analysis of strengths and weakness of firm with the help of Swot
analysis........................................................................................................................................9
P6 Interrelation of strength and weakness with macro environmental factors..........................11
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Types & purpose of different type of organisations and their growth in international
business environment...................................................................................................................1
P2 Size and scope of different types of organisation...................................................................3
TASK 2............................................................................................................................................5
P3 Relationship between organisational functions and their link with business objectives........5
TASK 3............................................................................................................................................7
P4 Positive and negative impact of macro environmental factors...............................................7
TASK 4............................................................................................................................................9
P5 Internal and External analysis of strengths and weakness of firm with the help of Swot
analysis........................................................................................................................................9
P6 Interrelation of strength and weakness with macro environmental factors..........................11
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1
INTRODUCTION
Business environment refers to internal and external organisation situations. This report
highlights about business environment of three types of organisation i.e. private, public and
voluntary organisation, where chosen private firm is Arcadia Group which is UK based
multinational retailer. On the other hand, this report also pays attention towards the
interrelationship between the functional areas of private organisation. Further, this report
describes about the PESTEL and SWOT analysis which demonstrate the internal and external
performance of company.
TASK 1
P1 Types & purpose of different type of organisations and their growth in international business
environment
PRIVATE ORGANISATION
Private organisations are profit making organisation operated by individuals and not by
government. These organisations cover large portion of a country’s economy because, their main
aim is making money (Schaltegger and Wagner, 2017). Private sector firm generate employment
in the economy because, it employs more workers than the public sector companies. These
companies create competitive environment in the economy.
Arcadia Group Ltd. is a private multinational retailer which offers clothes, accessories
and shoes. It is a UK based company has it headquarter in London. The company owns many
popular brands like Top-shop, miss Selfridge, Dorothy Perkins, Burton & BHS. The main
purpose of arcadia group is making profit.
Britain exit from European union effect financials of the Arcadia group, Companies
profits are declined because after that company cannot trade with British companies but
somehow company manages it by establishing its business in other countries across the world.
Arcadia group is growing internationally by establishing more stores outside UK. As of
now the company established 1170 stores in 36 counties outside the UK and the company also
increased volume of its online business by shipping to 107 countries across the world.
Companies’ profits are showing an increasing trend across the market.
PUBLIC ORGANISATION
1
Business environment refers to internal and external organisation situations. This report
highlights about business environment of three types of organisation i.e. private, public and
voluntary organisation, where chosen private firm is Arcadia Group which is UK based
multinational retailer. On the other hand, this report also pays attention towards the
interrelationship between the functional areas of private organisation. Further, this report
describes about the PESTEL and SWOT analysis which demonstrate the internal and external
performance of company.
TASK 1
P1 Types & purpose of different type of organisations and their growth in international business
environment
PRIVATE ORGANISATION
Private organisations are profit making organisation operated by individuals and not by
government. These organisations cover large portion of a country’s economy because, their main
aim is making money (Schaltegger and Wagner, 2017). Private sector firm generate employment
in the economy because, it employs more workers than the public sector companies. These
companies create competitive environment in the economy.
Arcadia Group Ltd. is a private multinational retailer which offers clothes, accessories
and shoes. It is a UK based company has it headquarter in London. The company owns many
popular brands like Top-shop, miss Selfridge, Dorothy Perkins, Burton & BHS. The main
purpose of arcadia group is making profit.
Britain exit from European union effect financials of the Arcadia group, Companies
profits are declined because after that company cannot trade with British companies but
somehow company manages it by establishing its business in other countries across the world.
Arcadia group is growing internationally by establishing more stores outside UK. As of
now the company established 1170 stores in 36 counties outside the UK and the company also
increased volume of its online business by shipping to 107 countries across the world.
Companies’ profits are showing an increasing trend across the market.
PUBLIC ORGANISATION
1
Public organisations are owned & controlled by government and it provides goods &
government services (Infrastructure, healthcare, education & public transit) to the public. The
purpose of public organisation is to provide services for the welfare of the whole society rather
than the person who uses it. Public organisation employs workers with help of state & federal
government. Funding of public organisation done through direct or indirect taxes.
National Health Service is a public organisation which provides health care services to
four constituent countries of UK that are England, Scotland, Wales & Northern Ireland. Purpose
of NHS is to provide all type of health care services to the ordinary residents of UK at free of
cost.
The company provides services in three groups general practitioner & dental, hospital &
specialist and local health authority services. Funding for NHS is come through taxes, insurance
contribution and fee received from patients.
Emergence of Brexit causes problems for the medical organisations & seems bad for the
country’s health, medical organisations are focusing on managing the problems caused by the
Brexit and they are diverting resources from patient's care. Professional staff cannot migrate to
UK due to exit of British from European union that creates shortages of staff (doctors & nurses).
VOLUNTARY ORGANISATION
Voluntary organisations are not operated by government they are non-government
organisation (NGO's) which works independently. This organisation provides social services like
educational, health care, social, human rights, environmental services and many other services
matches the organisations objective (Drew and Grant, 2018). It offers services to poor, old-aged
and sick people of society. Voluntary organisation includes clubs & association that provides
services and benefits to its members.
Oxfam International is a voluntary organisation which focuses on reducing poverty and disaster
relief. This organisation includes 20 charitable organisations. Oxfam has its stores all around the
worlds which offers many fair-change and donated objects like books, garbs, toys and meals, etc.
In recent years Oxfam has created more equal society by helping regular workers and
producers who are producing at a small scale, instead of the wealthy producers. They have
followed certain taxation policies for reducing of tax and inequalities which is being faced by
2
government services (Infrastructure, healthcare, education & public transit) to the public. The
purpose of public organisation is to provide services for the welfare of the whole society rather
than the person who uses it. Public organisation employs workers with help of state & federal
government. Funding of public organisation done through direct or indirect taxes.
National Health Service is a public organisation which provides health care services to
four constituent countries of UK that are England, Scotland, Wales & Northern Ireland. Purpose
of NHS is to provide all type of health care services to the ordinary residents of UK at free of
cost.
The company provides services in three groups general practitioner & dental, hospital &
specialist and local health authority services. Funding for NHS is come through taxes, insurance
contribution and fee received from patients.
Emergence of Brexit causes problems for the medical organisations & seems bad for the
country’s health, medical organisations are focusing on managing the problems caused by the
Brexit and they are diverting resources from patient's care. Professional staff cannot migrate to
UK due to exit of British from European union that creates shortages of staff (doctors & nurses).
VOLUNTARY ORGANISATION
Voluntary organisations are not operated by government they are non-government
organisation (NGO's) which works independently. This organisation provides social services like
educational, health care, social, human rights, environmental services and many other services
matches the organisations objective (Drew and Grant, 2018). It offers services to poor, old-aged
and sick people of society. Voluntary organisation includes clubs & association that provides
services and benefits to its members.
Oxfam International is a voluntary organisation which focuses on reducing poverty and disaster
relief. This organisation includes 20 charitable organisations. Oxfam has its stores all around the
worlds which offers many fair-change and donated objects like books, garbs, toys and meals, etc.
In recent years Oxfam has created more equal society by helping regular workers and
producers who are producing at a small scale, instead of the wealthy producers. They have
followed certain taxation policies for reducing of tax and inequalities which is being faced by
2
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small-scale producers. International growth of Oxfam was also influenced by Brexit for a
particular time span because of bad exchange situation. For example, the funds released for
programmes arrived last moment which hampered the quality of charity events.
P2 Size and scope of different types of organisation
PRIVATE ORGANISATION:
ï‚· Background: Arcadia is the UK's biggest privately-owned fashion retailer operates the
fashion shops and outlets within United Kingdom and internationally.
ï‚· Products and services: It deal in three distinguished products i.e. clothing, accessories,
and shoes under the excessive avenue brands: Burton, Dorothy Perkins, Evans, Miss
Selfridge, Topshop, Topman and Wallis.
ï‚· Size: the company has more than 2500 stores operating in more than 35 markets.
ï‚· Scope: Its presence is felt everywhere around the globe in around 680 worldwide
locations with different transactional websites.
ï‚· Vision: Avail the proper products, on the right time, and at the right price, by
accomplishing buyer’s requirement.
ï‚· Mission: Arcadia University presents a distinctively worldwide, integrative, and private
learning experience for students.
ï‚· Business objectives: The company want to maximize its profits through achieving
marketplace dominance (Bull and et.al., 2016).
ï‚· Organisational and legal structures: Organisational structure of Arcadia group is
hierarchical which is combination of divisional and functional areas. Further, the firm has
different legal structuring for its business units. It follows certain policies for their
products which are part of its legal structuring like, Feathers must not be tweak from
animals, no merchandise are to be sourced from endangered species, etc. For example,
the firm has determined relationship with suppliers and factories in accordance with
Local Minimum Age Law which prevents child labour. Further, the cosmetics ingredients
of Arcadia are not tested on animals.
ï‚· Stakeholders: It encompasses of employees, suppliers, vendors and they satisfy them by
providing adequate returns on their investment.
PUBLIC ORGANISATION
3
particular time span because of bad exchange situation. For example, the funds released for
programmes arrived last moment which hampered the quality of charity events.
P2 Size and scope of different types of organisation
PRIVATE ORGANISATION:
ï‚· Background: Arcadia is the UK's biggest privately-owned fashion retailer operates the
fashion shops and outlets within United Kingdom and internationally.
ï‚· Products and services: It deal in three distinguished products i.e. clothing, accessories,
and shoes under the excessive avenue brands: Burton, Dorothy Perkins, Evans, Miss
Selfridge, Topshop, Topman and Wallis.
ï‚· Size: the company has more than 2500 stores operating in more than 35 markets.
ï‚· Scope: Its presence is felt everywhere around the globe in around 680 worldwide
locations with different transactional websites.
ï‚· Vision: Avail the proper products, on the right time, and at the right price, by
accomplishing buyer’s requirement.
ï‚· Mission: Arcadia University presents a distinctively worldwide, integrative, and private
learning experience for students.
ï‚· Business objectives: The company want to maximize its profits through achieving
marketplace dominance (Bull and et.al., 2016).
ï‚· Organisational and legal structures: Organisational structure of Arcadia group is
hierarchical which is combination of divisional and functional areas. Further, the firm has
different legal structuring for its business units. It follows certain policies for their
products which are part of its legal structuring like, Feathers must not be tweak from
animals, no merchandise are to be sourced from endangered species, etc. For example,
the firm has determined relationship with suppliers and factories in accordance with
Local Minimum Age Law which prevents child labour. Further, the cosmetics ingredients
of Arcadia are not tested on animals.
ï‚· Stakeholders: It encompasses of employees, suppliers, vendors and they satisfy them by
providing adequate returns on their investment.
PUBLIC ORGANISATION
3
ï‚· Background: NHS was released in Great Britain in 1948 as a public healthcare provider
the under-government regulations.
ï‚· Products and services: It cover pharmacy, dentist along with antenatal screening,
recurring screenings, transplants, and emergency treatment
ï‚· Size: This presently operates at 64.6 million humans in the UK and 54.3 million people in
England alone.
ï‚· Scope: The NHS in UK caters to a population of 54.3 million and providing jobs to
around 1.2 million people. In recent years the approx. budget of NHS was around £116.4
billion.
ï‚· Vision: Providing Excellent health care facilities via quality service and products
(National Health Service, 2018).
 Mission: “To supply effective health care services in accordance with standards and
guidelines that are convenient and affordable for customers.
 Business objective: ‘To help the Government in meeting the health care facilities via
proper development and management of services.
ï‚· Organisational or legal structure: They follow certain principle based on Human Rights
Act 1998 and Equality Act 2010 which focuses on equal and fair treatment to patients.
The legal structure of NHS is based on clinical commissioning groups according to which
consultants, care providers are responsible for 60 % of budget of NHS. However,
organisational structure of NHS comprises functional units in flat and hierarchical order.
ï‚· Stakeholders: The major stakeholders are patients, employers, insurance companies,
sponsors, pharmaceutical companies and government and their motive is to provide
proper health care facilities.
VOLUNTARY ORGANISATION
ï‚· Background: OXFAM is a non-profit organisation founded in 1942 under Oxfam
international which focuses on eradication of poverty worldwide.
ï‚· Products and services: Oxfam have stores all around the world, which sell many fair-
change and donated objects like books, garbs, toys and, meals etc.
ï‚· Size: It operates with 20 charitable organisations that operates independently.
4
the under-government regulations.
ï‚· Products and services: It cover pharmacy, dentist along with antenatal screening,
recurring screenings, transplants, and emergency treatment
ï‚· Size: This presently operates at 64.6 million humans in the UK and 54.3 million people in
England alone.
ï‚· Scope: The NHS in UK caters to a population of 54.3 million and providing jobs to
around 1.2 million people. In recent years the approx. budget of NHS was around £116.4
billion.
ï‚· Vision: Providing Excellent health care facilities via quality service and products
(National Health Service, 2018).
 Mission: “To supply effective health care services in accordance with standards and
guidelines that are convenient and affordable for customers.
 Business objective: ‘To help the Government in meeting the health care facilities via
proper development and management of services.
ï‚· Organisational or legal structure: They follow certain principle based on Human Rights
Act 1998 and Equality Act 2010 which focuses on equal and fair treatment to patients.
The legal structure of NHS is based on clinical commissioning groups according to which
consultants, care providers are responsible for 60 % of budget of NHS. However,
organisational structure of NHS comprises functional units in flat and hierarchical order.
ï‚· Stakeholders: The major stakeholders are patients, employers, insurance companies,
sponsors, pharmaceutical companies and government and their motive is to provide
proper health care facilities.
VOLUNTARY ORGANISATION
ï‚· Background: OXFAM is a non-profit organisation founded in 1942 under Oxfam
international which focuses on eradication of poverty worldwide.
ï‚· Products and services: Oxfam have stores all around the world, which sell many fair-
change and donated objects like books, garbs, toys and, meals etc.
ï‚· Size: It operates with 20 charitable organisations that operates independently.
4
ï‚· Scope: It operates internationally for providing essential services to the unfortunate
people so that they can live a sustainable life.
ï‚· Vision: Their vision is a simply a world without poverty.
ï‚· Mission: they address the reasons of poverty and associated injustice and provide
solutions for the same.
ï‚· Business objective: Their motive is providing solutions for eradications of poverty
(Ginzberg, 2017).
ï‚· Organisational or legal structure: The company follow certain rights for providing justice
to people all over the world like, the right to life and security, right to basic services, etc.
The legal structure of Oxfam is different according to its information policy like
corporate governance is based on CSR standards like trading, communication,
campaigning policy and fundraising. Some of the CSR polices comprise Anti- slavery
policy, Gender equality, etc. It follows the flat structure that works globally for helping
the people who trapped under poverty.
ï‚· Stakeholders: It includes community groups, general public, international companies and
government that helps in decreasing of poverty from the countries across the globe. The
focus of firm is on meeting interest of stakeholders in order to fulfil individual needs.
5
people so that they can live a sustainable life.
ï‚· Vision: Their vision is a simply a world without poverty.
ï‚· Mission: they address the reasons of poverty and associated injustice and provide
solutions for the same.
ï‚· Business objective: Their motive is providing solutions for eradications of poverty
(Ginzberg, 2017).
ï‚· Organisational or legal structure: The company follow certain rights for providing justice
to people all over the world like, the right to life and security, right to basic services, etc.
The legal structure of Oxfam is different according to its information policy like
corporate governance is based on CSR standards like trading, communication,
campaigning policy and fundraising. Some of the CSR polices comprise Anti- slavery
policy, Gender equality, etc. It follows the flat structure that works globally for helping
the people who trapped under poverty.
ï‚· Stakeholders: It includes community groups, general public, international companies and
government that helps in decreasing of poverty from the countries across the globe. The
focus of firm is on meeting interest of stakeholders in order to fulfil individual needs.
5
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TASK 2
P3 Relationship between organisational functions and their link with business objectives
Figure 1: Organisational Structure of NHS
(Source: Organisational Structure, 2018)
Arcadia Group follows combination of functional and division structure as it promotes clarity
over functional area of organisation. Some core functions of firm are discussed below:ï‚· Finance: Finance department of Arcadia Group focuses on maximising profits of the
company by minimising its manufacturing cost. This function helps the company in
evaluating budget, forecasting, trading report and manage accounts & payroll. Thus, the
finance department helps the company in achieving profitability and increasing the sales
volume.ï‚· Human Resource: Arcadia Group's human resource team manages various needs of the
company’s employee like staffing needs, compensations, benefits, law compliance &
performance appraisal. It promotes brands using social media sites at careers fairs, the
Fashion Retail Academy or flying the flag (Group functions, 2018). Thus, the human
resource department helps Arcadia in selecting potential employees and encouraging
them to work towards the objectives of an organisation.
6
P3 Relationship between organisational functions and their link with business objectives
Figure 1: Organisational Structure of NHS
(Source: Organisational Structure, 2018)
Arcadia Group follows combination of functional and division structure as it promotes clarity
over functional area of organisation. Some core functions of firm are discussed below:ï‚· Finance: Finance department of Arcadia Group focuses on maximising profits of the
company by minimising its manufacturing cost. This function helps the company in
evaluating budget, forecasting, trading report and manage accounts & payroll. Thus, the
finance department helps the company in achieving profitability and increasing the sales
volume.ï‚· Human Resource: Arcadia Group's human resource team manages various needs of the
company’s employee like staffing needs, compensations, benefits, law compliance &
performance appraisal. It promotes brands using social media sites at careers fairs, the
Fashion Retail Academy or flying the flag (Group functions, 2018). Thus, the human
resource department helps Arcadia in selecting potential employees and encouraging
them to work towards the objectives of an organisation.
6
ï‚· Customer Services: Companies success depends on its customers so; Arcadia's customer
care team focuses on fulfilment of the requirements of its customer. It collects feedback
from the customers and make changes accordingly. Thus, the customer support team of
Arcadia helps the company in retaining the loyalty of customers by fulfilling the needs
and wants customers.
ï‚· Arcadia Technology: This team provides IT support to the group and helps the company
in making projects so that the company can grow in the future. Company serve through
40 websites in 117 countries across the world. Thus, the IT department helps the
company in updating their customers on regular basis through advanced technology like
e-mails, chatbots etc.
Figure 1: Organisational chart of Arcadia Group
(Source: The Organization Chart and Reporting Structure, 2019)
Inter-relationship between functions of organisationï‚· Finance & Human Resource Function: Finance team of the Arcadia Group are related to
human resource team because it helps in deciding the pay structure of employees and it
also set budget for the human resource department. Finance team provide funding to HR
team and all the other function department. Thus, finance and human resource department
helps Arcadia in recruiting the needed personnels based on the budget of company.ï‚· Marketing & Finance Function: Finance team of a Group provides funding to the
marketing team for advertising and promotion and in turn marketing team maximises
profits by promoting companies’ products & services (Ramanadham, 2019). Thus, the
7
care team focuses on fulfilment of the requirements of its customer. It collects feedback
from the customers and make changes accordingly. Thus, the customer support team of
Arcadia helps the company in retaining the loyalty of customers by fulfilling the needs
and wants customers.
ï‚· Arcadia Technology: This team provides IT support to the group and helps the company
in making projects so that the company can grow in the future. Company serve through
40 websites in 117 countries across the world. Thus, the IT department helps the
company in updating their customers on regular basis through advanced technology like
e-mails, chatbots etc.
Figure 1: Organisational chart of Arcadia Group
(Source: The Organization Chart and Reporting Structure, 2019)
Inter-relationship between functions of organisationï‚· Finance & Human Resource Function: Finance team of the Arcadia Group are related to
human resource team because it helps in deciding the pay structure of employees and it
also set budget for the human resource department. Finance team provide funding to HR
team and all the other function department. Thus, finance and human resource department
helps Arcadia in recruiting the needed personnels based on the budget of company.ï‚· Marketing & Finance Function: Finance team of a Group provides funding to the
marketing team for advertising and promotion and in turn marketing team maximises
profits by promoting companies’ products & services (Ramanadham, 2019). Thus, the
7
marketing and finance department accomplish the goal of Arcadia by conducting
attractive advertising activities considering the budget of company.ï‚· Customer Services & Marketing: As Arcadia Group operates in many countries across the
world, Marketing team develops its advertising according to the choice & culture of the
customers of a particular area and that all the information regarding to the customers are
given by customer care team to the marketing team. Thus, the customer support team
and marketing helps the company in undertaking the marketing activities according the
needs and wants of different generations of customers.
ï‚· Technology & Marketing: Arcadia Group promote their products through social media
and online websites so information technology team helps marketing team in promoting
the products. Thus, the IT department and marketing department accomplishes the
objective of company by undertaking attractive promoting activities with the help of
social media platform like Instagrame, Facebook etc.
INTERRELATIONSHIP BETWEEN FUNCTIONAL AREA
The functional units of organisational structure are segregated according to geographical
locational and are further divided according to key areas which has different benefits and
limitations.
ADVANTAGES Finance department according
to divisional structure is liable
to coordinate with all
functional units of one
geographical location to
ensure smooth flow of funds
which assist in easy handling
and management of monetary
benefits.
For marketing in divisional
structure, it is necessary to
focus on production of Arcadia
uses technology through which
they increase their sales. The
connection of functional units
in divisional structure supports
coordination and cooperation
DISADVANTAGES Connect with every
department in divisional
structure is quite complex and
Lack of training initiative by
HR team to all department
because of division.
8
attractive advertising activities considering the budget of company.ï‚· Customer Services & Marketing: As Arcadia Group operates in many countries across the
world, Marketing team develops its advertising according to the choice & culture of the
customers of a particular area and that all the information regarding to the customers are
given by customer care team to the marketing team. Thus, the customer support team
and marketing helps the company in undertaking the marketing activities according the
needs and wants of different generations of customers.
ï‚· Technology & Marketing: Arcadia Group promote their products through social media
and online websites so information technology team helps marketing team in promoting
the products. Thus, the IT department and marketing department accomplishes the
objective of company by undertaking attractive promoting activities with the help of
social media platform like Instagrame, Facebook etc.
INTERRELATIONSHIP BETWEEN FUNCTIONAL AREA
The functional units of organisational structure are segregated according to geographical
locational and are further divided according to key areas which has different benefits and
limitations.
ADVANTAGES Finance department according
to divisional structure is liable
to coordinate with all
functional units of one
geographical location to
ensure smooth flow of funds
which assist in easy handling
and management of monetary
benefits.
For marketing in divisional
structure, it is necessary to
focus on production of Arcadia
uses technology through which
they increase their sales. The
connection of functional units
in divisional structure supports
coordination and cooperation
DISADVANTAGES Connect with every
department in divisional
structure is quite complex and
Lack of training initiative by
HR team to all department
because of division.
8
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rigid which can restrict flow
of business information.
TASK 3
P4 Positive and negative impact of macro environmental factors
Figure 2: Pestle Analysis
(Source: Talib and et.al., 2016)
ï‚· Political factor: These are all about how and to what degree a government intervenes in
the economy. This can include government policy, political stability or instability in
overseas market, tax policy, foreign trade policy, labour laws, etc(Drew,and Grant,
2018.). For example, decrease in government taxes was beneficial for Arcadia because
now the company has to pay less money in form of taxes. Further, National minimum
9
of business information.
TASK 3
P4 Positive and negative impact of macro environmental factors
Figure 2: Pestle Analysis
(Source: Talib and et.al., 2016)
ï‚· Political factor: These are all about how and to what degree a government intervenes in
the economy. This can include government policy, political stability or instability in
overseas market, tax policy, foreign trade policy, labour laws, etc(Drew,and Grant,
2018.). For example, decrease in government taxes was beneficial for Arcadia because
now the company has to pay less money in form of taxes. Further, National minimum
9
wages increased which created negative aspect on the company because now the firm has
to pay more wages which will lead to increase in the cost of the company.
ï‚· Economic factor: These factors have a significant on how an organisation does business
and how profitable they are. Economic factors include economic growth, interest rates,
exchange rates, inflation, disposable income of consumer and businesses. The Consumer
Price Index (CPI) are the inflation rates which have decreased it means now the consumer
will buy more. The exchange rate has devalued which means that now the consumers
would be paying more for the same product in different country
ï‚· Social factor: Also known as socio- cultural factor, are the areas that involve the shared
belief and attitudes of the population. These factors include population growth, age
distribution, career attitudes, etc(Offenheiser,and Holcombe,2013). These factors are of
particular interest as they have a direct effect on how marketers understand customers
and what drives them. For improving social side of business is using waste material to
create new products. The company also fulfils its part regarding the corporate social
responsibility. The company has reduced the Co2 emission by 8%.
ï‚· Technological factor: Technological landscape changes and how this impacts the way
we market and products. Technological factors affect marketing and the management.
Due to technological advancement clearer information is produced and passed on
(Ginzberg, 2017). Online stores like Youth fashion has boosted online business on mobile
applications. Wi-fi access in- store makes it easier for consumer to find products if they
are not found in store. Customer service in- store and online has improved through the
improvement in technology
ï‚· Environmental factor: These factors have become important due to the increasing
scarcity of raw material, pollution targets, doing business as an ethical and sustainable
company, carbon footprint targets set by government (Cornforth, 2015). Arcadia fashion
have a very clear and visual environmental section on their website. They do not use
sweat shops and child labour. They use policy that feathers should not be plucked from
live animals.
10
to pay more wages which will lead to increase in the cost of the company.
ï‚· Economic factor: These factors have a significant on how an organisation does business
and how profitable they are. Economic factors include economic growth, interest rates,
exchange rates, inflation, disposable income of consumer and businesses. The Consumer
Price Index (CPI) are the inflation rates which have decreased it means now the consumer
will buy more. The exchange rate has devalued which means that now the consumers
would be paying more for the same product in different country
ï‚· Social factor: Also known as socio- cultural factor, are the areas that involve the shared
belief and attitudes of the population. These factors include population growth, age
distribution, career attitudes, etc(Offenheiser,and Holcombe,2013). These factors are of
particular interest as they have a direct effect on how marketers understand customers
and what drives them. For improving social side of business is using waste material to
create new products. The company also fulfils its part regarding the corporate social
responsibility. The company has reduced the Co2 emission by 8%.
ï‚· Technological factor: Technological landscape changes and how this impacts the way
we market and products. Technological factors affect marketing and the management.
Due to technological advancement clearer information is produced and passed on
(Ginzberg, 2017). Online stores like Youth fashion has boosted online business on mobile
applications. Wi-fi access in- store makes it easier for consumer to find products if they
are not found in store. Customer service in- store and online has improved through the
improvement in technology
ï‚· Environmental factor: These factors have become important due to the increasing
scarcity of raw material, pollution targets, doing business as an ethical and sustainable
company, carbon footprint targets set by government (Cornforth, 2015). Arcadia fashion
have a very clear and visual environmental section on their website. They do not use
sweat shops and child labour. They use policy that feathers should not be plucked from
live animals.
10
ï‚· Legal factor: Legal factor includes health and safety, equal opportunities, consumer
rights and laws, product labelling and product safety. It is clear that the companies should
know what is and what is not legal in order to trade successfully(Phadermrod,
Crowder,and Wills, 2019). If an organisation trades globally it becomes very tricky area
to get right it has its own set of rules and regulations. For this ARCADIA supplies a Code
of Conduct Guidelines which is clear and easy to read and be used by everyone. It
follows the regulations of Health and Safety at Work Act, 1974.
TASK 4
P5 Internal and External analysis of strengths and weakness of firm with the help of Swot
analysis
Figure 3: Swot Analysis
(Source: Phadermrod, Crowder. and Wills, 2019)
Strengths Weakness
Efficient workforce – Arcadia has a workforce
of 23424 skilled employees. The strength of
Arcadia lies in its workforce, it has trained,
skilled and efficient workforce which lead to
productivity and profit maximisation. Higher the
Less improved communication area – The
workforce is high but the communication
between them is not so high. Arcadia group has
less improved communication area weather its
employees or customers. Regular feedback and
11
rights and laws, product labelling and product safety. It is clear that the companies should
know what is and what is not legal in order to trade successfully(Phadermrod,
Crowder,and Wills, 2019). If an organisation trades globally it becomes very tricky area
to get right it has its own set of rules and regulations. For this ARCADIA supplies a Code
of Conduct Guidelines which is clear and easy to read and be used by everyone. It
follows the regulations of Health and Safety at Work Act, 1974.
TASK 4
P5 Internal and External analysis of strengths and weakness of firm with the help of Swot
analysis
Figure 3: Swot Analysis
(Source: Phadermrod, Crowder. and Wills, 2019)
Strengths Weakness
Efficient workforce – Arcadia has a workforce
of 23424 skilled employees. The strength of
Arcadia lies in its workforce, it has trained,
skilled and efficient workforce which lead to
productivity and profit maximisation. Higher the
Less improved communication area – The
workforce is high but the communication
between them is not so high. Arcadia group has
less improved communication area weather its
employees or customers. Regular feedback and
11
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employees higher the production and lower the
cost of production.
Improved brands – Arcadia group offers a lot
of brands which are more updated in terms of
fashion and have reached to wide range of
customers. It includes Dorothy Perkins,
Topshop, Evans, etc. It offers wide range of
variety to customers to choose from. It deals in
accessories, clothing and cosmetics.
Outstanding customer services: Arcadia offers
brilliant customer services and that is why its
customers are loyal to the brand and it always
retain its customers back.
suggestions from employees and customers
should be taken into consideration (Amaratunga
and et.al., 2016).
Trading environment – The trade practices of
arcadia group is not efficient. It has stores in 35
countries but still there are many to go.It needs
to capture the glob but it is inefficient because of
its poor trading environment.
Lack of manufacturing facilities – The Arcadia
group has a huge number of employees but has
lack of manufacturing facilities. The cost of
manufacturing units is high and hence profit get
minimised.
Opportunities Threats
Growth prospectus of E- commerce – Arcadia
group can grab the opportunity of e-commerce
as today all the brands are selling their products
online and also people are too busy with their
lives, so to avail them quick access to its
products use of internet is must to sell the
products (Maduenyi and et.al., 2015).
New business initiatives – Arcadia should take
new business initiatives like to open a whole
new product line, or to open more outlets and
stores or to expand their businesses in new
countries, etc.
Sophisticated supply chain network – As the
supply chain of Arcadia is inefficient therefore it
should emphasise on smooth supply chain so
that working operations can take place more
Increase competition in fashion industry –
Everyday new clothing brand is getting
introduced by some celebrity or sportsperson
and hence the competition is getting really high.
People have wide range of variety to choose
from and they switch really easily to another
brand.
Legislation threats – Every country has
different laws regarding the conduct of business
and especially when the company is not
domestic, therefore the main threat it faces is
legislation threats. The rules and regulations
need to be followed or else it can even shut
down.
Increasing counterfeit products – Duplicity of
products is not new but it has increased a lot in
12
cost of production.
Improved brands – Arcadia group offers a lot
of brands which are more updated in terms of
fashion and have reached to wide range of
customers. It includes Dorothy Perkins,
Topshop, Evans, etc. It offers wide range of
variety to customers to choose from. It deals in
accessories, clothing and cosmetics.
Outstanding customer services: Arcadia offers
brilliant customer services and that is why its
customers are loyal to the brand and it always
retain its customers back.
suggestions from employees and customers
should be taken into consideration (Amaratunga
and et.al., 2016).
Trading environment – The trade practices of
arcadia group is not efficient. It has stores in 35
countries but still there are many to go.It needs
to capture the glob but it is inefficient because of
its poor trading environment.
Lack of manufacturing facilities – The Arcadia
group has a huge number of employees but has
lack of manufacturing facilities. The cost of
manufacturing units is high and hence profit get
minimised.
Opportunities Threats
Growth prospectus of E- commerce – Arcadia
group can grab the opportunity of e-commerce
as today all the brands are selling their products
online and also people are too busy with their
lives, so to avail them quick access to its
products use of internet is must to sell the
products (Maduenyi and et.al., 2015).
New business initiatives – Arcadia should take
new business initiatives like to open a whole
new product line, or to open more outlets and
stores or to expand their businesses in new
countries, etc.
Sophisticated supply chain network – As the
supply chain of Arcadia is inefficient therefore it
should emphasise on smooth supply chain so
that working operations can take place more
Increase competition in fashion industry –
Everyday new clothing brand is getting
introduced by some celebrity or sportsperson
and hence the competition is getting really high.
People have wide range of variety to choose
from and they switch really easily to another
brand.
Legislation threats – Every country has
different laws regarding the conduct of business
and especially when the company is not
domestic, therefore the main threat it faces is
legislation threats. The rules and regulations
need to be followed or else it can even shut
down.
Increasing counterfeit products – Duplicity of
products is not new but it has increased a lot in
12
efficiently. present times. Without judging what is real what
is fake customer buy the product and sometimes
they even know it yet they buy it just to save
their money. Counterfeiting is the biggest threat
faced by Arcadia and most other famous brands.
SWOT Analysis of OXFAM
Strengths Weakness
ï‚· OXFAM clearly knows all its goals &
vision so individuals of the company
perform the task in manner that helps
them to achieve companies objectibve.
ï‚· OXFAM is offering its services to the
society from many years so the
company is known for its successful
programmes in the global market.
ï‚· OXFAM has large network acroos the
globe and it supply its services across
the globe.
ï‚· OXFAM does not focus on health and
safety of its individuals & memebers
which in turn reduces performance of
employers.
ï‚· Their are many companies who are
offering welfare services so their are
many competitors of OXFAM in the
market which in turn diminishes its
growth in market.
ï‚· Oxfam does not have plans for any
future crisis which make company in
the difficult situiation when any crisis
occurs.
Opportunities Threats
ï‚· Specified policies and guidelines are
formed for Oxfam and for its
subsidiaries, Thus the company has to
follow that guidlines only. That is an
oppotyunity for the company because
that makes easy working for the
employees of the company.
ï‚· All the services provided by the
company are directly contrinutes to the
vision & mission of the company so, it
is an oppotunity for OXFAM & its
affiliates to achieve its objects easily.
ï‚· OXFAM can grow in the market if it
shows its concern about health & safety
of its employees & volunteers.
ï‚· OXFAM aims at eradicating many
serious issues such poverty & disaster
relief that can become a threat for the
company.
ï‚· Most of the communities does not
support the business of OXFAM Thus,
that it affects the operations of the
company.
13
is fake customer buy the product and sometimes
they even know it yet they buy it just to save
their money. Counterfeiting is the biggest threat
faced by Arcadia and most other famous brands.
SWOT Analysis of OXFAM
Strengths Weakness
ï‚· OXFAM clearly knows all its goals &
vision so individuals of the company
perform the task in manner that helps
them to achieve companies objectibve.
ï‚· OXFAM is offering its services to the
society from many years so the
company is known for its successful
programmes in the global market.
ï‚· OXFAM has large network acroos the
globe and it supply its services across
the globe.
ï‚· OXFAM does not focus on health and
safety of its individuals & memebers
which in turn reduces performance of
employers.
ï‚· Their are many companies who are
offering welfare services so their are
many competitors of OXFAM in the
market which in turn diminishes its
growth in market.
ï‚· Oxfam does not have plans for any
future crisis which make company in
the difficult situiation when any crisis
occurs.
Opportunities Threats
ï‚· Specified policies and guidelines are
formed for Oxfam and for its
subsidiaries, Thus the company has to
follow that guidlines only. That is an
oppotyunity for the company because
that makes easy working for the
employees of the company.
ï‚· All the services provided by the
company are directly contrinutes to the
vision & mission of the company so, it
is an oppotunity for OXFAM & its
affiliates to achieve its objects easily.
ï‚· OXFAM can grow in the market if it
shows its concern about health & safety
of its employees & volunteers.
ï‚· OXFAM aims at eradicating many
serious issues such poverty & disaster
relief that can become a threat for the
company.
ï‚· Most of the communities does not
support the business of OXFAM Thus,
that it affects the operations of the
company.
13
P6 Interrelation of strength and weakness with macro environmental factors
In accordance with external and internal analysis, it can be said that, introduction of GAFA
tax in France on (Google, Apple, Facebook, Amazon) can impact regulation framework of
Arcadia and especially for its subsidiary Dorothy Perkins as most of the clothes of Dorothy
Perkins are offered by Amazon (Ramanadham, 2019). For instance, if people want to search the
brand and its offerings/ product then they will search it on google because of which users will
not be able to purchase products from E-commerce websites and will hamper sales of firm. Lack
of control over regulation is threat to Arcadia group which can be influential for the sales of
business across internal countries.
Fashion brands like Burberry, Stella, Paul Smith, etc is giving a tough competition to
Arcadia group as these brands are expanding their stores in different countries at a faster rate but
the strength of Arcadia group remains unbeatable as the workforce of Arcadia is efficient, trained
and huge which results in efficient working operations and high production (Offenheiser and
Holcombe, 2013).
Further, technological advancement is external influential factor because in modern era more and
more people are buying clothes online (Davis Browning, 2017). E- commerce websites as well
hence they have grabbed the opportunity of selling their items through E-commerce and has
increased their sales and increased their customers.
Arcadia have experienced the scandal of sexual harassment done by its own owner of the
company on one of it's staff member which results in high employee turnover and leads to
downfall in company's profits. Thus, considering this scandal, Arcadia group have change their
regulations regarding the protection of their employees like frequent meetings where employees
can complain about their concerns and they have made their security system more stringent so
that staff members remain safe within the organisation.
CONCLUSION
This report briefly summarizes about types of organisations and how they operate in
business environment. It also highlighted the purpose of these organisations and their growth in
international market. Additionally, it also mentions how functional units of companies are
coordinated with each other. Moreover, it also frames the strength and weaknesses of the
companies and how they manage to work with these attributes, at the same time it has concluded
the inter-relationship among internal and external forces.
14
In accordance with external and internal analysis, it can be said that, introduction of GAFA
tax in France on (Google, Apple, Facebook, Amazon) can impact regulation framework of
Arcadia and especially for its subsidiary Dorothy Perkins as most of the clothes of Dorothy
Perkins are offered by Amazon (Ramanadham, 2019). For instance, if people want to search the
brand and its offerings/ product then they will search it on google because of which users will
not be able to purchase products from E-commerce websites and will hamper sales of firm. Lack
of control over regulation is threat to Arcadia group which can be influential for the sales of
business across internal countries.
Fashion brands like Burberry, Stella, Paul Smith, etc is giving a tough competition to
Arcadia group as these brands are expanding their stores in different countries at a faster rate but
the strength of Arcadia group remains unbeatable as the workforce of Arcadia is efficient, trained
and huge which results in efficient working operations and high production (Offenheiser and
Holcombe, 2013).
Further, technological advancement is external influential factor because in modern era more and
more people are buying clothes online (Davis Browning, 2017). E- commerce websites as well
hence they have grabbed the opportunity of selling their items through E-commerce and has
increased their sales and increased their customers.
Arcadia have experienced the scandal of sexual harassment done by its own owner of the
company on one of it's staff member which results in high employee turnover and leads to
downfall in company's profits. Thus, considering this scandal, Arcadia group have change their
regulations regarding the protection of their employees like frequent meetings where employees
can complain about their concerns and they have made their security system more stringent so
that staff members remain safe within the organisation.
CONCLUSION
This report briefly summarizes about types of organisations and how they operate in
business environment. It also highlighted the purpose of these organisations and their growth in
international market. Additionally, it also mentions how functional units of companies are
coordinated with each other. Moreover, it also frames the strength and weaknesses of the
companies and how they manage to work with these attributes, at the same time it has concluded
the inter-relationship among internal and external forces.
14
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REFERENCES
Books and Journals
Amaratunga, D. and et.al., 2016. Application of the balanced score-card concept to develop a
conceptual framework to measure facilities management performance within NHS
facilities. International Journal of Health Care Quality Assurance. 15(4). pp.141-151.
Bull, J.W. and et.al., 2016. Strengths, Weaknesses, Opportunities and Threats: A SWOT analysis
of the ecosystem services framework. Ecosystem services.17. pp.99-111.
Cornforth, C. ed., 2015. The governance of public and non-profit organizations. Routledge.
Davis Browning, L., 2017. Organisational narratives and organisational structure. Journal of
Organizational Change Management. 4(3). pp.59-67.
Drew, J. and Grant, B., 2018. Natural Law, Non-Voluntary Euthanasia, and Public Policy.
In Applied Ethics in the Fractured State (pp. 67-82). Emerald Publishing Limited.
Ginzberg, E., 2017. The institutions of private law and their social functions. Routledge.
Maduenyi, S. and et.al., 2015. Impact of organisational structure on organisational performance.
Offenheiser, R.C. and Holcombe, S.H., 2013. Challenges and opportunities in implementing a
rights-based approach to development: An Oxfam America perspective. Nonprofit and
Voluntary Sector Quarterly. 32(2). pp.268-301.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis-based
SWOT analysis. International Journal of Information Management.44. pp.194-203.
Ramanadham, V.V. ed., 2019. Public enterprise: studies in organisational structure. Routledge.
Schaltegger, S. and Wagner, M., 2017. Managing the business case for sustainability: The
integration of social, environmental and economic performance. Routledge.
Talib, M. and et.al., 2016. Halal logistics PEST analysis: the Malaysia perspectives. Asian Social
Science. 10(14). pp.119-131.
Online
The Organization Chart and Reporting Structure. 2019. [Online]. Available through: <
https://courses.lumenlearning.com/baycollege-introbusiness/chapter/the-organization-
chart-and-reporting-structure/ >.
Group functions. 2018. [Online]. Available through<https://www.arcadiagroup.co.uk/about-
arcadia/group-functions>.
National Health Service. 2018. [Online]. Available through: <https://www.nhs.uk/using-the-
nhs/about-the-nhs/the-nhs/>.
Organisational Structure. 2018. [Online]. Available through: <
http://www.sssft.nhs.uk/about/who-we-are/organisation-structure>.
1
Books and Journals
Amaratunga, D. and et.al., 2016. Application of the balanced score-card concept to develop a
conceptual framework to measure facilities management performance within NHS
facilities. International Journal of Health Care Quality Assurance. 15(4). pp.141-151.
Bull, J.W. and et.al., 2016. Strengths, Weaknesses, Opportunities and Threats: A SWOT analysis
of the ecosystem services framework. Ecosystem services.17. pp.99-111.
Cornforth, C. ed., 2015. The governance of public and non-profit organizations. Routledge.
Davis Browning, L., 2017. Organisational narratives and organisational structure. Journal of
Organizational Change Management. 4(3). pp.59-67.
Drew, J. and Grant, B., 2018. Natural Law, Non-Voluntary Euthanasia, and Public Policy.
In Applied Ethics in the Fractured State (pp. 67-82). Emerald Publishing Limited.
Ginzberg, E., 2017. The institutions of private law and their social functions. Routledge.
Maduenyi, S. and et.al., 2015. Impact of organisational structure on organisational performance.
Offenheiser, R.C. and Holcombe, S.H., 2013. Challenges and opportunities in implementing a
rights-based approach to development: An Oxfam America perspective. Nonprofit and
Voluntary Sector Quarterly. 32(2). pp.268-301.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis-based
SWOT analysis. International Journal of Information Management.44. pp.194-203.
Ramanadham, V.V. ed., 2019. Public enterprise: studies in organisational structure. Routledge.
Schaltegger, S. and Wagner, M., 2017. Managing the business case for sustainability: The
integration of social, environmental and economic performance. Routledge.
Talib, M. and et.al., 2016. Halal logistics PEST analysis: the Malaysia perspectives. Asian Social
Science. 10(14). pp.119-131.
Online
The Organization Chart and Reporting Structure. 2019. [Online]. Available through: <
https://courses.lumenlearning.com/baycollege-introbusiness/chapter/the-organization-
chart-and-reporting-structure/ >.
Group functions. 2018. [Online]. Available through<https://www.arcadiagroup.co.uk/about-
arcadia/group-functions>.
National Health Service. 2018. [Online]. Available through: <https://www.nhs.uk/using-the-
nhs/about-the-nhs/the-nhs/>.
Organisational Structure. 2018. [Online]. Available through: <
http://www.sssft.nhs.uk/about/who-we-are/organisation-structure>.
1
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