Business Environment - Assessment 1

Business Environment - Assessment 1
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Contents
INTRODUCTION...........................................................................................................................3
The type, size and scope of the BBC...........................................................................................3
The interrelationship of functions on organisation structure.......................................................4
Internal and external influencers via a PESTLE and SWOT analyses on business operations...5
The influence of globalisation on organisational strategy and decision making.......................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Business strategy is a process or method in which help for identifying the importance of
strategic aspects within growth and development. Usually, companies are adopting the
operational strategy to improve the business performance and efficiency in proper manner. in this
report, it is focused on the British Broadcasting company related to the examine the
communication services through news channels, advertisement etc. these type of approach will
adopted by BBC to understand the importance business operation strategy, Also supports for
decision-making process. This documentation will describe about the type, size and Scope of
BBC. Analyzing the internal and external factors through pestle analysis framework.
Furthermore, this report will discuss interrelationship of functions on the organization structure.
However, identify the influence of globalization on the business strategy and decision-making.
TASK
The type, size and scope of the BBC
BBC stands for British Broadcasting corporation, which is mainly consider the publish
service broadcaster in London. BBC is one of the oldest company in which covered large number
of areas. There are 22,000 employees work together in organization to provide the best quality
broadcast services in marketplace (Betti and Sarens, 2020). Generally, this company is mainly
focused on maintaining the flexible environment for staff members. The British Broadcast
Corporation was developed in 1922 by John Reith and also appoint as general directors to handle
the business tasks.
Type Size Scope
BBC (British Broadcast
corporation) was considered
the public enterprise where
they can sell their shares in
markets. This company is
BBC is a leading organization
in context of broadcast
services and also partnership
with other news channels
(Betti and Sarens, 2020). In
A major scope of BBC is to
provide the information
regarding criminal activities,
natural disaster etc. these kind
of news are always influence
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also exchange the stocks to
their public enterprise. BBC
has been followed the
suitable legislation to
maintain the entire business
processes. Furthermore,
company will deliver the best
way to share information
through news channels in
global world. BBC has been
setups their regulation on the
basis of government, which
have already made by
government.
order to provide the news
services in the national as well
as international levels. As per
analysis, approximately
22,000 employees work
together in the organization,
even more than 16,000 have
shown their presence in the
public broadcasting services
(Genders, 2020).
In this way, it become easier
for BBC to determine the total
number of employee as
35,000+, Also including the
different offers such as fixed,
part time and flexible etc.
the individual people.
In this way, there are lot of
scope in order to educate,
information and entertain the
people through broadcast
services. BBC has feel free to
be introduced the news and
provide accurate information
in proper manner (Betti and
Sarens, 2020).. On the other
hand, Scope of BBC is to
provide the news or
information in 42 multiple
language plus English.
Table: 1
The interrelationship of functions on organisation structure
In BBC, it has been determined the appropriate interrelationship of BBC functions in the
workplace. Generally, this company has been performed the different functions such as
production, sales, marketing, research & development. Usually, BBC has been consider the
divisional structure which define the relationship and interaction between the parts of enterprise
(Genders, 2020). Sometimes, it is also identified that how BBC can use a proper chain of
command runs through different levels. The relationship between organization functions and
structure is look like at the flow process. BBC has been setup the divisional structure to handle
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