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Business Environment Assignment (BE)- Thomas Cook Plc

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Added on  2020-06-04

Business Environment Assignment (BE)- Thomas Cook Plc

   Added on 2020-06-04

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BUSINESSENVIRONMENT
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EXECUTIVE SUMMARYThis report tells about meaning of business environment and the factors that affectbusiness. It states that there are positive as well as negative impacts of these factors on business.To provide growth to business, it is important to consider these constituents otherwise, it will bedifficult to operate its operations. To provide consumer satisfaction and increase profitability, itis important to communicate the changes to employees which occur due to this.
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONBusiness operates in society. There are factors which hinder growth and development ofbusiness (Buckley and Casson, 2010). Business environment means internal and external factorsassociated with enterprise. There is change in business policies due to variation in these factors.Internal factors include customers, employees, etc. (Al-Swidi and Al-Hosam, 2012). This reportis based on Thomas Cook PLC, a tour operator company. This name is very big in tour andhospitality industry (Campling, 2012). This company is listed in British stock exchange and is apart of FTSE 250 Index (Añón Higón and Driffield, 2011). In this report, structure of ThomasCook and its governance policy is discussed. Impacts and benefits of PESTLE and other externalforces are studied as well.MAIN BODYQ1 Structure of Thomas Cook, its management and its governance policiesAbout Thomas CookThomas Cook is the second largest (Europe and UK) public limited company inhospitality and tour industry. Thomas Cook has headquarter in London and its CEO is PeterFankhauser in 2007.This company came into existence by merger of Thomas Cook AG, ThomasCook & Son and My Travel Group PLC (Azma and Mostafapour, 2012). Airline services,holiday packages, cruise services, hotels and motels are services provided by Thomas Cook.Thomas Cook Retail, Thomas Cook airlines, Thomas Cook Airlines Balearics, Thomas CookAirlines Scandinavia, Condor, etc. are sister concern of Thomas Cook (Bear, Rahman and Post,2010). Thomas Cook has office at mainly five locations. They are UK, Central, Western andNorthern Europe and Germany (Bhaduri and Ha-Brookshire, 2011). This company has 97aircrafts, 2926 stores, 32722 employees and millions of customers. This company sponsoredOlympic Games of London 2012.History of Thomas CookAfter merger in 2007, Thomas Cook AG has 52% sharing, while MyTravel Group has48% sharing in new association under name of Thomas Cook Group PLC (Cavalcante, Kestingand Ulhøi, 2011). After this phase, Thomas Cook started growing its business in a positive
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