Business Environment Assignment- Costa Coffee

Added on - 03 Jun 2020

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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1Background information of Costa Coffee...................................................................................1Background information on the German country.......................................................................2Analysis of business scenario......................................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONBusiness environment directly make relationship between successful management and itsdirectly impact on changing the surroundings.There are number of components that containsinternal and external which directly affect business transactions and its purposes.This includesemployees, customers, supply, demand and management. The report is based on Costa Coffee isthe coffee-house which headquarter is located in Dunstable, Bedfordshire. There are around 3401stores in 31 nations of the company (Osterwalder and Pigneur, 2010). They are provide differentproducts such as Coffee, tea, sandwiches and iced drinks. The main motive of this report is toopen the business in Germany for analysing various factors such as PESTLE, SWOT and fiveforce models.Background information ofCosta Coffee CompanyCosta coffee is among the big coffee house company which is situated in United kingdomand was established in 1971 with the consent of Italian brothers Sergio and Bruno costasowholesalers deliver roasted coffee to caters and specialist of Italian coffee restaurant. In 1995,ithas been ancillary of the Whitbread firm when the company has been enlarge their businessoperation and open more than 1700 stores in united kingdom and other international market. Anorganisation current managing director name is John Derkach and Adrian Johnson who is chiefOperating officer.Bruno and Sergio Costa has established their roasted coffee house in Lambeth, London in1971 which supply localised suppliers and other coffee shops directedwith their slow cookedmix flavourer Italia. Costa branch bring out with merchandising coffee in 1978, while the firstshop is open in Vauxhall Bridge Road, London, England. In 1995,business was inherited byWhitbread and now it is the subsidiary of Whitbread organisation. And in 2009, Costa coffee hascelebrating success of opening its 1000thstore in Cardiff and this is continuously expanding inthe different countries. In 2010 they also acquired “Coffee Heaven” which has been made strongexistence in the central and eastern Europe for investing approximately 36 million euro in around79 stores (Storey and Greene, 2010).At the end of the year of 2010, an organisation has overtookStarbucks in the United kingdom, having 37.6% of the market value which is in accordance withturnover.1
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