Business Environment Assignment: Facebook

Added on - 06 Jun 2020

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Introduction to BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1PESTLE FRAMEWORK................................................................................................................1PORTER'S FIVE FORCES ANALYSIS........................................................................................4INTERNAL ANALYSIS.................................................................................................................5SWOT FRAMEWORK...................................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONBusiness environment will be classified into two sectors, one is micro and another isknown as macro. It is required for an organisation to examine their surrounding as it enablesthem to formulate proper strategies as well as policies for an organisation(Johnson, 2016).Therefore, they will be able to conduct business in an effective and efficient manner. Presentassignment is based on Facebook, which is a leading social networking site in the world. It isrequired for them to evaluate environment as this enables them to take an appropriate judgementfor business. To know strengths and weaknesses of an enterprise, they will conduct SWOTinvestigation. Along with, to know capabilities, core competencies and resources of firm theywill take support of VRIO analysis. There are many competitors of association at marketplace,such as Instagram, Snapchat etc.TASKPESTLE FRAMEWORKEach kind of company needs to evaluate external environment in a proper mannerbecause this will provide impact to entire business activities directly or indirectly(Galí, 2015). Itis totally uncontrollable by firm and for this, they will organise PESTLE investigation. This willbe mentioned as below:Political Factors:Business of Facebook is directly is association with politicalcircumstances in a direct manner. If it is stable in nation then, this will create more opportunitiesfor firm as they will be able to diversify business in marketplace. Along with, they are havingsome chance to enlarge their social media as with help of this, they will display ads which willaccess by individuals globally. For above stated aim, regulatory body will cater support to them.Moreover, various political obstructions are facing by enterprise in China. Thus, there successrate is restricted due to censorship of Chinese. Hence, it is required for firm to bargain withministry body of China so that they will openly exhibit ads in nation. This has been analysedthat, they are having proper support of government so that they will easily demonstrateadvancements and in addition determine some opportunities for services(Belás and et. al., 2015).There are some prohibitions which restrain individuals from illegal actions, for example:enhancement of fake accounts, hack personal information and so forth. Therefore, it is neededfor affiliation to spend more fund on privacy for users.1
Economic Factors:This kind of element will assist company into their success as well asdevelopment. To enhance market share, organisation will obtain support of market penetrationbecause this assists to maintain economical condition of country. As purchasing power of peopleis high then, they will be able to buy more devices so that they will easily access many socialsites like Facebook. This will cater growth and improvement to an association. Hence, this hasbeen examined that, if nation's GDP is high then buying power of individuals will automaticallymaximum. In recent times, infrastructure as well as telecommunication of country is improvingcontinuously which will render growth to them. Therefore, due to more stability in economicorganisation will enlarge their operational activities with assistance of market penetration(O’Leary, 2017). With help of many advertisement, Facebook will improve their revenues in aneffective manner. Besides this, there are some more elements which will include into this, likegrowth patter, interest rate, exchange rate and so forth.Social factors:This has been analysed that, Facebook is much popular amongst the entireworld. They will get affected by this component either directly or indirectly. Market trend andpreferences of people will modify according to time. If income of individuals get enhanced then,their standard of living will automatically get improved. People always want qualitative servicesfrom company. Henceforth, firm is having an opportunity to increase their quality standard;therefore, they will be able to retain users for maximum period of time. Along with, by providingbest kind of advertisements they will gain attention of numerous individuals towards them. Onthe other hand, there is an another opportunity for Facebook that, they will improve onlinebehaviour because this assist in improvisation of profits. They will generate sales via someapplication which are connected with mobile. It is required for organisation to accomplish CSRactivities in an effective way; thus, they will be able to cater maximum satisfaction to their users.This will help them to sustain at market for maximum period of time and in addition, they willobtain competitive benefits from rivals. They need to conduct market research to know aboutneeds and wants of people because this enables to increase their experience. In recent time, thereare some e- commerce services developed by Facebook which help them in increment ofrevenues. As this helps them to improve number of active users; as a result, they will generateprofits automatically(Epifanova and et. al., 2015).Technological Factors:Mark Zuckerberg has founded Facebook on online tool. There isan opportunity for company to increase experience of people as they will provide best and2
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