Business Environment Assignment: Michael Kors - Desklib
Added on 2020-06-05
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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1M1 Structure, size and scope of different organisations link to the business objectives.......1TASK 2............................................................................................................................................2P3 Relationship between different organisational functions that link with organisationalstructure..................................................................................................................................2M2 Advantages and disadvantages of interrelationships between organisational functions 3D1 Critical analysis of complexities and interrelationships of different types of business....4TASK 3............................................................................................................................................4P4 Identification of positive and negative impacts of macro environment on businessoperations...............................................................................................................................4M3 PESTLE model to support a detailed analysis of the macro environment .....................5TASK 4............................................................................................................................................6P5 Conduct internal and external analysis to identify strengths and weaknesses.................6P6 Strengths and weaknesses interrelate with external macro forces...................................7M4 SWOT analysis and justify how they influence decision-making for the chosenorganisation............................................................................................................................7D2 Impacts of environmental factors have upon business objectives and decision-making.7CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................9
INTRODUCTIONBusiness environment is a combination of internal and external factors that influence toaffect decision making procedure of firm directly. For this, firm needs to build specific strategyto reduce its negative impact or control them in appropriate manner. Environmental factors arepartially impacts on operational and functional activities of firm, so for this an organisationneeds to manage their activities in effective or appropriate way. With various strategies andplanning, it is required to analyse and examine impact of these factors and its entire causes aswell. This project report is based on Michael Kors which is a American luxuries fashioncompany and having its maximum outlets in Europe marketplace for gaining major competitiveadvantage at global level. This organisation was established in the year of 1981 by well knowndesigner Michael Kors (Fernando, 2011). This firm has approx. 550 stores or aground 1500boutiques in several countries. Main products of firm are watches, handbags, accessories andfootwear as well. This report is discussing about types and purpose of public, private andvoluntary sector organisations, Size and scope of such organisations as well as relationshipbetween several firm's function. At last this report is represent positive and negative impact ofmacro environmental factors, Internal or external analysis as well as interrelated strength andweaknesses with external factors of firm.TASK 1(Covered in PPT)M1 Structure, size and scope of different organisations link to the business objectivesIn a economy, several organisation provide their quality services to each and everyindividual as per their need or requirement. Structure, size and scope of each organisation is verydifferent to others (Hamilton and Webster, 2015). This thing is basically depends on objectiveand market value of firm to provide higher satisfaction to consumers. Public, private andvoluntary each sector serve specific services in public according to organisational objective andgoal. Scope and structure of these organisation are very different to each other and these arebased on its services objective for specific target as well.1
TASK 2P3 Relationship between different organisational functions that link with organisational structureIn a business organisation several departments provide their effective services to achievefirm's goals and objective in effective manner. Michael Kors has a large organisational structurewho provide their effective services to attain organisation's goals and objectives easily. For themit is require to manage their organisational activities in effective manner to getting desiredoutcomes easily (Klapper, Lewin and Delgado, 2011). Each and every organisation is works toprovider higher satisfaction to their customers through their effective working approaches. Forthis, firm analyse their working approaches to enhance them in effectively to getting desiredoutcomes easily. There are relationship between different organisational functions with itsstructure are given below - Research and development – This department of organisation is help to provideappropriate information related to market and customers demand. Through this, organisationeasily examine several factors that are related to organisation's production and manufacturingactivities. This division is provider their contribution to analyse several are where organisationneeds to introduce their quality product to getting higher growth and income easily. Researchand development department of Michael Kors analyse demand of market and competitorsanalysis to make specific strategy for this (Drucker, 2017).Sales and Marketing – This department of firm is works to build effective strategy forhigher selling approaches. In this process marketing manager of organisation is provide theirown contribution to introduce new products and services in target market or in front of audienceeasily. Through this they easily enhance selling activity to provide effective information toconsumers about organisational services. They analyse customers demand and need to makeeffective service procedure for this easily. These kind of activities helps to enahce organisationtreading process easily.Production – After analysing each and every activity, Michael Kors start theirproduction services as per the bases of customer's demand and requirement. This organisation isbasically work on several activities that are related to market and customers want or need.Production department of Michael Kors uses technological equipments and tools to manufacturequality products at a specific time period (Osterwalder and Pigneur, 2010). Employee oforganisation also provide their quality services to getting competitive advantages easily.2
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