The Business Environment - Assignment
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Added on 2020-11-12
The Business Environment - Assignment
Added on 2020-11-12
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Table of ContentsINTRODUCTION ..........................................................................................................................1LO 3.................................................................................................................................................1Application of Pestle Analyse................................................................................................1Impact of external environment on business activities...........................................................2Resistance to change...............................................................................................................3LO 4.................................................................................................................................................4SWOT analysis.......................................................................................................................4Key external macro factors.....................................................................................................4CONCLUSION ...............................................................................................................................5REFERENCES ...............................................................................................................................6
INTRODUCTIONBusiness enterprise environment is the combination of internal and external factors thatinfluence the business organization activities and operating situations. Present assignment will bebased on external environment in context of Google. How the macro factors influenced companyin different manner. Besides, analyze the company Strength and weaknesses which assist indecision making process. LO 3Application of Pestle AnalysePolitical: It is the first factor of external framework that affects the industry ororganizations directly. This can power Google by intervention of government causation andchanging behavior (Rowland 2017). Globalization and stable political climate are theopportunities for company. On the contrary, state sponsored online companies that may bebecome threat for the company. Mainly, for Google, political factors always give newpossibilities. Economic: Economic factors generally change the market opportunities for companies.For making stability in the business, economic factors should be stable and rapid growth ofdeveloping countries is also good for company’s growth. Social: This factor affects the way of customer’s response to Google products (Botha,Kourie and Snyman, 2014). This social factor might influence the barriers to business activities.Increasing the use of social media will become threat full for company. Besides, rising diversityof users will might be opportunity as well. Technological: Technological factors are majorly potential makers and breakers ofbusiness. This makes potential growth for company that helps to keep growth influencing andchallenging. Environmental: This factor generates revenue online, this factor affect company throughdifferent ways such as uncertain changes Overall, Google needs to adopt better companyenvironment and sustainable business growth. Legal: Google needs to operate its activities within the limits of laws. Laws make hurdlesfor company that form the proper implementation process that shuffle proper effectiveness.Overall, it brings better growth and nature. 1
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