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Business Environment Assignment - Unilever Plc

Added on - 23 Nov 2020

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BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................1P3 Relationship between different functions of organisation and their link with organisationalobjectives and structure..........................................................................................................1TASK 3............................................................................................................................................5P4 Identification of positive and negative impacts of macro environment on businessoperations...............................................................................................................................5TASK 4............................................................................................................................................6P5 Internal and external analysis of organisations to identify strengths and weaknesses......6P6 Interrelation of strengths and weaknesses with external macro factors............................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness Environment refers to the surroundings within which firm operates and run itsday to day activities and functions. In consist of all the internal and external forces that affects allthe operations of company. Business environment factors includes management, customers,suppliers, employees, regulations, supply and demand etc. All these forces needs to be considerby management as it helps them in formulating effective strategies and policies. In the presentassignment, chosen organisation is Unilever plc which is a transnational consumer goods firmheadquartered in London, United Kingdom. This report covers different size, types and scope oforganisations as well as interrelationship between different functions of firm and their link withorganisational structure. Apart from this, the project also demonstrate positive and negativeimpact of macro environment on business operations. At last, internal strengths and weaknessesof business and their interrelation with external macro factors are defined in this project.TASK 1Covered in PPTTASK 2P3 Relationship between different functions of organisation and their link with organisationalobjectives and structureUnilever is one of the well known transnational consumer goods company which offerspersonal care products, food, beverages and cleaning agents to customers. Its main aim is to yieldhigher profits and revenues. For fulfilling needs of various customers, several efforts are done byfirm (Asif, and et. al., 2011). In Unilever, various departments are run including human resourcemanagement, marketing, finance, production etc. Each department perform different roles andresponsibilities, but work for attaining common purpose of attaining business goals. Variousdepartments of Unilever and their link with organisational objectives are defined below:Human Resource Department:This department is associated with recruitment and hiringof skilled personnel. In Unilever, managers have the responsibility to determine manpower needsof company and recruit candidates accordingly. They prepare job applications and communicateabout vacant positions of firm with the help of marketing department. Selection of candidates isdone on the basis of qualifications and skills of individual (Bhaduri and Ha-Brookshire, 2011).Managers also conduct proper training programmes for existing and new employees as well inorder to enhance their knowledge, expertise and competencies. Existence of skilled manpower1
within organisation helps in attaining goals and objectives of Unilever plc. As with competentand knowledgeable employees, work can be performed in efficient manner which results inimproving productivity of firm and ensures attainment of its predetermined objectives.Marketing:Crucial role is played by marketing department in success and growth ofcompany. This department of Unilever analyse marketing trends by doing proper marketresearch which helps them in identifying needs and preferences of customers. Determination ofthese helps them in developing products accordingly (Cavusgil and et. al., 2014). It enablesmanagers of firm to frame appropriate plans and strategies for promoting these products intomarket. Use of various promotional tools like advertisement, sales promotion etc. in marketing ofproduct helps in effectively communicating its value and benefits among customers whichultimately results in accomplishment of goals and objectives of Unilever plc. The main objectiveof marketing department is effectively communicate its goods in market and attract large numberof customers that ultimately increases their sales.Finance:Finance is considered as the life blood of any business firm as without this, nofunctions can be performed. In order to run day to day operations smoothly, company shouldhave adequate amount of funds. Financial position of company determines its sustainability andsuccess (Chetwood and et. Al, 2014). In Unilever plc, main function of this department is tomanage funds, prepare budgets and allocate funds to each department to ensure smooth runningof their operations and functions. Managers are require to focus on maintaining appropriateamount of funds within organisation so that all the day to day operations can be run properly. Iffunds are adequately maintained and all the operations are perform in effective manner then itwill ensure accomplishment of goals and objectives of Unilever plc.Productions and operations:This is the department which is concerned withmanufacturing of goods and services. Its main function is to convert raw material into finishedgoods. The main responsibility of productions and operations manager of Unilever plc is toensure production of high quality products by making proper utilization of resources. Managershould focus on minimizing cost by using resources in proper manner (Crane and Matten, 2016).Marketing department provides all the information regarding needs and preferences of customersto production department and then manager ensure development of product accordingly.Primarily, this department emphasize on quality of products which ensures satisfaction of needs2
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