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Business Environment Assignment : Sony

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Added on  2021-05-30

Business Environment Assignment : Sony

   Added on 2021-05-30

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Business Environment Assignment : Sony_1
IntroductionSony is the Japanese company that dwell in various market all over the world. Hirai is the CEO of the firm in the year 2012 has surprisingly change the structure of the organization. The aim of this structural change within the business is to make an integrated business that is ‘One Sony’. This structure have some of the pros and cons which create huge impact on the business of Sony.
Business Environment Assignment : Sony_2
Pros of Hirai’s Structural ChangesThe new structure dominantly focus on the five key strategic initiativesThe strategy helps to strengthen the core business which is essential for the firm (Dhillon, and Gupta, 2015)It also help to bring back the television business of Sony within the marketIt would develop faster within the countries like South America as well as India
Business Environment Assignment : Sony_3
Continued...It also help to accelerate the innovation within the business to integrate the product areasThe organization is also preparing to divest their working function within the market (Dhillon, and Gupta, 2015)The old structure consist of the two big groups that is being divided into 12 standalone businessThis help to maintain each of the business in a better way
Business Environment Assignment : Sony_4

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