(BE)Business Environment Assignment
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Added on 2020-06-05
(BE)Business Environment Assignment
Added on 2020-06-05
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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Covered in PPT......................................................................................................................1P2 Covered in PPT......................................................................................................................1TASK 2............................................................................................................................................1P3 Relationship between different organizational functions......................................................1TASK 3............................................................................................................................................4P4 Positive and negative impacts the macro environment..........................................................4TASK 4............................................................................................................................................5P5 Internal and external analysis of specific organizations........................................................5P6 Strength and weaknesses interrelate with external macro factors.........................................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness environment is sum of total of both external and internal factors that directlyaffect the overall performance of the company. It includes various forces such as competitors,suppliers, government, customers and so on. All these are play vital role in influencing decisionmaking of the manager and firm also. So that it is important duty of manager is to determine ellthese factors effectively at the time of formulating any kind of business policies (Karagiorgos,Drogalas and Giovanis, 2011). It helps in reducing the negative impact of forces and improvingthe performance level of the company in an appropriate manner. Basically, it enhances the powerof flexibility of the business operations which directly contribute in overall growth of thecompany at market place. Present report is based on Nestle, which is one of the biggest foodcompany c in UK. They offer various types of products such as food and drinks to its customersin order to get their higher satisfaction level. This report also discussed about differentorganization and its legal structure. Along with this, different organisation’s function withcompany structure are also mentioned in this report. In addition of this, various types ofenterprises scope and interrelationship of strength and weakness of firm with macro elements arealso discussed here.TASK 1P1 Covered in PPTP2 Covered in PPTTASK 2P3 Relationship between different organizational functionsAs a larger company, Nestle produces different and variety of products to its customersas per their demands. Basically, the main of this company is to provide higher satisfaction tocustomers by providing them quality products. This helps in capturing larger market share ascompared to its rivals at market place. Along with this, Nestle operates their business at globallevel in which they include as well as formulate various functions like finance, operational,marketing, human resource and many more (Kolk, 2016). All these departments work forattaining better success at market place so that they effectively perform their entire activities in1
order to attain their set goals and objectives. By this, company can easily invite larger numbersof customers towards its products and services. Thus, all the function is interrelated with eachother which directly affect the overall performance of the company. In this context, this can beunderstood by following points that effect on the final results.Finance department: Formulating proper funds and budget is one of the importantresponsibility of manager because it helps in executing entire activities of differentdepartments of the company (Nishitani and et. al., 2012). This function is performed bythe finance department. With the help of this, manager reduces the wastage of fundswhich leads in creating customers base within the company to buy its products andservices in the most effective manner. Enough finance helps in effectively executingactivities of the firm. Marketing department: It is one of the important departments of the business whichhelps in increasing customer base by providing better awareness to customers. In this,manager undertakes effective research by communicating with each and everydepartment. By this, they interact with target customers by providing them better servicesas per their requirements. The main function of marketing department is to create strongcustomers base which helps in increasing overall sales of the company. Along with this, italso helps in attaining final objectives of the firm. For example, Nestle wants to enhancetheir sales by 15% in forthcoming year so that they need to focus on its marketingactivities. By this, they easily understand customers’ needs and provide them same whichleads in attaining better satisfaction level that directly contribute in enhancing marketshare as compared to its rivals. Human resource department: HR department plays a vital role in business organisationbecause it works for hiring the best candidates for filling vacant place in firm. In this,manager of the company formulates job rotation and packages to improve performancelevel of employees by motivating them (Osterwalder and Pigneur, 2010). With the helpof this, manager can easily select right candidates for right job place which helps inattaining set goals and objectives in the most effective manner. This will increaseeffectiveness of the company.2
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