Business Environment Analysis: Innovation, CSR, and Economic Progress

This report provides an in-depth analysis of the business environment, focusing on the roles of innovation and corporate social responsibility (CSR) in organizational development and economic progress. It examines Craneware Plc and G4S as case studies, exploring the impact of innovation, including semi-radical, disruptive, and incremental technologies. The report delves into CSR activities, corporate governance, and the importance of board of directors in fostering ethical practices and achieving sustainable growth. Carroll's CSR model is used to analyze economic, legal, ethical, and philanthropic responsibilities. The report highlights the significance of technological advancements, ethical business practices, and stakeholder engagement for long-term success in the healthcare and security industries.

Business Environment

INTRODUCTION
Business environment enables in identification of business and their opportunities by
utilizing resources, assist in planning with improve overall performance by bringing growth and
profitability in a business. There are two types of business environment in which micro and
macro environment consist in it. In an organisation innovation and corporate social responsibility
are very much important for an organisation to gain competitive advantage to reach at desirable
goals and objectives. This report is based on Craneware Plc that develops, licenses and support
computer software in health care industry in united states. That organisation and their
subsidiaries offers patient engagement and their regarding solution in which medical necessity,
software as a service are major attributes. This report is based on role and importance of
innovation in organisational development and enhancement with economic progress. The
another part of report is based on G4S which is an British multinational security company
headquartered in London, England. It also includes role and importance of corporate governance
that helps to organisation, board and shareholders to gain competitive advantage.
MAIN BODY
TASK 1
Impact of Innovation.
Innovation is one of most essential part for any organisation that helps in bring out
development, adaptation and deliver product to ultimate consumer. Innovation defines about
qualify assumptions that should be helpful in organisational growth and enhancement. The worth
of innovation resides in that it give competitive advantage and helps in improving overall growth
that can not be understated (Alles and et. al., 2018.). Technological innovation is one of
important concept that developed within scientific and innovational studies that relates to nature
and technological change in works and practices. It is an dynamic networks of agents that
interact in an specific industrial area for an particular infrastructure and involved in generation,
utilization and diffusion of works and activities (Ardichvili and et. al., 2012.). Innovation which

derived after through research and development by adopting necessary improvements that helps
in bringing advance goods and services. Before implementing innovation organisation as well
individual have to be enough knowledgeable about need of innovation with technical aspect to
bring innovation. In case of Craneware Plc they conduct through research and development
before going to implement new aspects and attributes according to identification of needs and
wants of consumer base. In Craneware Plc at time of introducing innovation and new products
and services they have to implement various kinds of innovation is semi radical technology in
which they totally depends of destroys or replace an existing business and related project (Bar-
Isaac and Shapiro, 2013.). It blows up with present system and processes and replace it with
new products and attributes. In semi radical innovation in that are totally differ from past
products and services so that fully beneficial for an organisation to reach at desirable goals and
objectives. In disruptive consist of that helps in create a totally different marketplace and value
network and established an firms, products and alliances ( Boons and et. al., 2013). It is one of
most beneficial for an organisation to lead in market and enlarge business opportunities.
Incremental technology which is a chain of small improvements that helps in up gradation of
products, services and various process. This kind of changes should be implement after adopting
incremental innovation and changes which majorly focus on improving performance of an
existing product and to bring competitive differentiation. All these kinds of innovation helps to
bring changes and stability in organisational works and procedure to reach at desirable outcomes.
In an organisation information technology is one of important aspect in an business
operations. It not depends on size of an organisation, they can avail both tangible and intangible
benefits that helps in making money and build product and services according to consumer needs
and demands. Technological infrastructure affects on culture, on efficiency and strong
relationship with business.
There are close relationship between innovation and economic development, innovation is basis
of development of economies that are knowledge based and give major contribution in economic
growth and enhancement. The role of innovation is most significant for economic development,
there are close link with innovation and living standard of people and their living. Scientific and
engineering efforts help to organisation by attributing new products and services.
Role of technology in development of economic process:

Economic development of all countries are developing as well as merging in an manner that
usually depends on the number of factors. Herein, technology for economic development are
help both developed and under developed countries such as in agriculture, industry,
transportation, making and health education are improving in all sectors that are all tried. In
today’s context technology are developing by developed countries that are creating advancement
in an appropriate manner. Moreover, developing countries should adapt appropriate technology
in order to provide employment basis that are increasing labour productivity, more human
capital, rapid growth in demand and supply. Apart from this they are increasing advancement in
infra structure with the use of resources advance tools and technology so that there are less
wastage of resources. It would only be possible if it have more output with same inputs in
presence of technology as well as cost minimising efforts which help to grow and develop in an
effective manner.
TASK 2
Corporate social responsibilities and activities of chosen company in relation to CSR.
Corporate social responsibility is an important approach in which an organisation devotes
their resources to bring sustainability and development by giving various kinds of changes and
advantages for stakeholders. In CSR activities various kinds of practices are apply and the main
objective is that firms have to practices and give their products and services in ethical manner so
that no one can dissatisfied from their products and services (D’Haen and Van den Poel, 2013.).
In that CSR activities lot of activities and practices are working at local and other communities
also. CSR activities should be implemented whether an organisation is an profit, non profit and
any other condition. It brings or develops an distinctive image in marketplace and build a brand
value in marketplace so that competitive advantage should be gain. On other hand corporate
governance in which many authorities such as government, administration, stakeholders and
board managers are include in it. Corporate governance helps in building an distinctive brand
image in marketplace by managing works and activities in suitable manner. In case of G4s they
build an strong brand image by giving distinctive role by giving their contribution in social and
economic welfare of society and helps in raise standard of people (Hopkins, 2012). CSR
activities are crucial for any kind of organisation because every firm responsible for welfare for
society. G4S are leader in their industry by giving services that proved beneficial for

organisational development and enhancement and give flexible working hours and safety at work
place that give major contribution in building motivation for employees and they can give their
best. They work for take care of their most precious assets of the nation by giving safety,
protection and welfare for individuals and organisation also. Their report says that in previous
year its progress is very much good and they give their services in areas such as health and
safety, human rights and anti corruption field so that they can build an distinctive image in
marketplace. It also work for human rights assessment and give major obligations in
development of people who are working with them in organisational development and
enhancement. It also develops an whistle-blowing system that works for anti bribery and
corruption systems that stability in works and activities to bring accurate system so fair treatment
should be available.
Corporate governance is one of most effective tool and techniques that helps in managing and
running smooth functioning of organisation. In that condition organisation apply various works
and activities that are major willing of an stakeholders. In case corporate governance in case of
G4S by adopting various ways apply corporate governance to bring growth in economy. In
addition to investors and other stakeholders should be motivated to give their major contribution
by building trust and devotes in economic advancement. It helps in reduction of their respective
capital cost and enhance market share which is an important aspect for a firm. In addition to
corporate governance helps in developing and enhancing brand image with reduce wastage,
mismanagement at workplace so that efficiency should be enhance. So all these activities are
very much crucial for organisational development and enhancement by taking important steps tht
helpful in grab market and profitability (Hopkins, 2012).
Board of directors are important asset for an organisation and helps in taking important
decision in context of organisational development and enhancement. BOD are group of people
which majorly contributes in economic development and effectively manage all works and
activities. BOD give their services in every kind of organisation such as profit, non profit and
government organisations (Crane, Matten and Spence, 2019. . ). They majorly work in benefit
of organisation, stakeholders and accordingly builds rules and policies that contributes in
economic development. In scenario of G4s plc, they develop fair and accurate works and
practices at workplace to motivate employees in giving their best in organisational development
and enhancement. They also contribute in dividing works and activities according to their

potential skill set so that they remain motivated enough (Hilson, 2012.). Board of directors are
very much conscious about vision and mission of an organisation in achieving goals and
objectives. In case of G4S their board of directors have to consider needs and wants of
employees and taking effective decisions that are proved beneficial for organisational growth and
enhancement. Board of directors have all authorities and rights that help them to remain always
competitive in marketplace so that they take appropriate decisions which are relevant according
to situation or circumstances. They measure the risk which are associate with every project and
take important decisions to eliminate in proper way.
To find out role and importance of corporate social responsibility in an organisation, kinds of
models, structures play very important role that are as follows:
Carroll's CSR model:
Carroll's model of CSR is an simple frameworks that enables in arguing how and in
which manner an organisation can meet with their corporate social responsibility. There are some
features of that model that includes conduct of enterprise so that they are economically
profitable, law bidding, ethical as well as socially supportive. Some characteristics of the
Carroll's CSR pyramid are that corporate social responsibilities are develop on the basis of
profitability after that it comes the requirements for enterprise to assure this follow with whole
regulations and laws and many more (D’Haen and Van, 2013). This model involves four
responsibilities that are economic, legal, ethical and philanthropic all these are mentioned below
with their application into company

(Source: CSR Model. 2019 )
CSR built on basis of profit and profit is primary attribute.
After that needs and wants of business should be accessed in proper way by observing laws and
compliances.
Organisation have to primarily work on philanthropic activities and then after ethical works and
practices. There are four major attributes of that model that are as follows:
Economic responsibilities:
It is one of most important requirement for existence, it is accountability of an
organisation towards society that it remain sustained for long period of time. Firstly organisation
have to seen an economic expectation by considering social responsibility. The reason that it
expects by society and organisation for sustain at long period of time (De Grosbois, 2012.). It
also helpful to remain profitable and incentivize shareholders to invest enough money to
continue their operations. In olden days society assumed that organisation work only as source to
provide products and services when it requires. Society is one of important source that give profit
to society and enlarge business opportunities by adding value. Profit are necessary for owners
and also for business enhancement that are reinvested back in organisation. In case of G4S plc

they take care about society and their emerging needs and wants in proper way so that they
contributes in welfare of society and advancement of them.
Legal responsibilities:
Society not only engaged with economic entity, but also established by building rules and
regulations that are expected to operate and function. These rules and regulations are reflect
societies view in codified ethics that helps to bring fair business practices as established at
federal, state and local level. Business always have to comply with various kinds of rules and
regulations that helps in smooth functioning of an organisation. Legal laws are very much
beneficial for society also to follow an definite path to reach at desirable goals and objectives. In
case of G4S follow an definite path to comply with many changes that helps to society such as
health and safety laws, competition etc. are very major attributes.
Ethical responsibilities: This is generally includes all what responsibility society accepts
ethically as well as legal in nature. In today’s ethical responsibility of an organisation that
involves their duties as it is compulsory that are imposed through law but they are desired from
ethical firms by government and people. Moreover, with the assistance of this duties. Respective
company can perform beyond regulation narrow needs like treatment of workers and suppliers. It
also to work ethically as well as normally.
Philanthropic responsibilities: It is placed at the top of pyramid, this concentrates upon more
deluxe things like developing workers life quality, local societies and so on. Few duties within
Philanthropic van be controversial as well as needs abstracted that are aimed to have such
responsibilities.
CONCLUSION
From the above report it has been concluded that innovation is one of important aspect
for organisational growth and enhancement. Innovation bring harmony in works and activities to
enlarge business opportunities by accessing needs and wants in proper way. On other hand
corporate social responsibility are major attribute that helps in organisation to comply with major
attributes in organisational development and enhancement. CSR activities give contribution in
societal development and welfare by following ethical works and practices to comply with
changes. Thus, with the help of effective innovation a respective organisation need to build
strong relationship

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