Business Environment Analysis of British Airways
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Added on 2020-01-28
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Business Environment Analysis of British Airways INTRODUCTION 3 TASK 13 1.1 The purposes of different types of organisation 3 1.2 Extent to which an organisation meets the objectives of different stakeholders 4 1.3 The responsibilities of an organisation and strategies employed to meet them 4 TASK 25 2.1 Economic system attempt to allocate resource effectively 5 2.2 The impact of fiscal and monetary policies on business organisations and their activities6 2.3 The impact of competition policy and other regulatory mechanisms on the activities of a selected organisation 6 TASK 37 3.1
Business Environment Analysis of British Airways
Added on 2020-01-28
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Business Environment Analysis of British AirwaysTable of Contents1
INTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................31.1 The purposes of different types of organisation....................................................................31.2 Extent to which an organisation meets the objectives of different stakeholders..................41.3 The responsibilities of an organisation and strategies employed to meet them....................4TASK 2.................................................................................................................................................52.1 Economic system attempt to allocate resource effectively...................................................52.2 The impact of fiscal and monetarypolicies on business organisations and their activities..62.3 The impact of competition policy and other regulatory mechanisms on the activities of a selected organisation...................................................................................................................6TASK 3.................................................................................................................................................73.1 Market structure determine the pricing and output decisions of businesses.........................73.2 The way in which market forces shape organisational responses.........................................73.3 Business and cultural environments shape the behaviour of a selected organisation...........8TASK 4.................................................................................................................................................84.1 The significance of international trade to UK business organisation...................................84.2 The impact of global factors on UK business organisations.................................................94.3 The impact of policies of the European union on UK business organisation.......................9CONCLUSION....................................................................................................................................9REFRENCES......................................................................................................................................11INTRODUCTIONBusiness environment is an aggregation of all the factors that are related to internal andexternal environment that affect business. British Airways is an big airline industry of UnitedKingdom (Carroll and Buchholtz, 2014). This has large services network worldwide, by givingsubscription of low price tickets for year-round with large way of network flying from centralairport. Their objective is to provide the best services in terms of staff, flight and facilities. Theiraim is to make assure that customer enjoy their journey at every point, wherever they travel with2
them (About British Airways, 2016). Their strategy is to make a holding position in the Londonbecause it is the biggest competitive market place for international flights. In this report, various aspects of British Airways are covered such as vision and mission ofthe organization, responsibility towards the stakeholders etc. This also covered the attempt toallocate the resources as well as impact on fiscal and monetary policies of the organisation havealso been discussed. And the pricing and output decision of business that impact on the organisationwhich is influenced by the competitors and the government regulations . In the end, significance ofinternational trade to UK business, impact of global factors and European Union policies suchworld trade organisation and international civil aviation impacted on the British Airways.TASK 11.1 The purposes of different types of organisationThe objectives of every organisation are different from the other. The different types oforganisation are:Public Limited Company: These types of companies have limited liabilities. BritishAirway’s share can be purchased easily and can deal with public with at least share capitalof 50,000 pounds (Lamin and Zaheer, 2012). The public sector companies name ends withPLC.Private Limited Company: In this type of organisation, there exist limited liability and henceshare cannot be given to the public. The vision of British Airways is to be the most trustworthy airlines of the world and expandits principles by describing what they are going to do in future to meet the objectives and goals ofthe organisation (Behn, 2003). The mission statement of the organisation is to be the first preferencein choice of consumer for travelling, unchallenged leader for serenity in the world and make ensurethat every customer have good experience whenever they travel with the British Airways and beresponsible towards the customer safety (About British Airways. 2016). The short term objective ofthe organisation is to provide the best services to the consumer by upgrading their services goodfacilities and trained staff. Long term objectives are to be the leading international flight in theLondon market place as this is the biggest hub for international flight worldwide.1.2 Extent to which an organisation meets the objectives of different stakeholdersDifferent stakeholder has different needs and wants from the organisation. British Airwaysstake holder's objectives meet by solving the challenges that affected the external and internalpeople which are:Employees: These are one who influences the service user to avail their services. Theirobjective is to get healthy working environment in which they sustain for longer duration oftime (Lamin and Zaheer, 2012). Along with this, good pay scale, benefits and reward for3
their work should be appreciated as well. Lack of communication with the managementaffected the employee due to which they get demoralise.Supplier: The suppliers of the British airways are Airbus and Boeing. They supply fuel andengine at high rate of interest which impacts the organisation. They influence the decision ofthe organisation at large due to which company get affected. So, the relationship with themshould be sound for meeting the goals (Björklund, 2011). Customer: These are the one who helps in business growing and making profit. Their needsand wants from any organization is firstly, value for money, good services and if theirobjective is met by the organisation they will stay loyal to the firm (Teece, 2010). Environment: The corporate responsibility towards the environment is to reduce theemissions gases, noise, air quality and waste. These can be changed by using recyclablematerial, good engines that produces less noise, utilizing fuel efficient machines so that itscarbon emission can be omitted (Cantwell, Dunning and Lundan, 2010).1.3 The responsibilities of an organisation and strategies employed to meet themThe strategies to meet the need and wants of the every person associated with theorganization. Every firm has duties and responsibilities towards the the stakeholders. Britishairways fulfil their needs by :Employees: Health and happiness of employees is a responsibility of British Airways. If theemployees are satisfied with the work of organisation they will provide good services to theconsumer. The company runs rehabilitation programme in which employees get time to timetreatment if required so that emergency can be met. These helps to employees help inretaining the employee, increase the productivity of work and innovation in work. Theenergetic team meet the goals and objective of the organisation (Lamin and Zaheer, 2012)Environment: British Airways has responsibility towards environment as well. It promises tokeep environmental health and clean and will act in the boundaries of responsibilities. Theyruns programme in which to over the problems like noise pollution, waste and recycle,climatic change because of carbon emission are done. The company is working in context toreduce waste by using recycle packaging and reduce waste up to 60% in coming year (Craigand Campbell, 2012)..The noise pollution can be reduced by the using good operational tools its aim is to reduce15% noise per flight. Whereas climatic change can be reduce by using low carbon fuels toomit carbon footprint. The swapping of old Boeing 767 with the 787 because it is more fuelefficient (Lamin and Zaheer, 2012)4
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