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Business Environment Assignment PDF | British Airways

   

Added on  2021-01-02

11 Pages3099 Words128 Views
THE BUSINESSENVIRONMENT

Table of ContentsINTRODUCTION...........................................................................................................................11. Define PESTLE model and Porter Fives forces identifying and analyse macro and microenvironmental factors influence Airlines sector.........................................................................12. Description on analyse of internal business environment with the help of using of valuechain model. ...............................................................................................................................43. Reflection................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONBusiness environment is inclusive of the forces like internal and external factors. It canaffect the functioning of an enterprise in larger mode. There are various kinds of things as areemployees, customers, management, supply, demand and regulations of an enterprise. It helps toinfluence the operating situation of enterprise. Thus, it can be said that the changing needs ofcustomer and new innovations in market and all these activities are based on the businessenvironment (Knowles, Holton and Swanson, 2014). The present report will outline the businessactivities of British Airways. It is the largest Airlines in the UK. In this it is the sum total ofindividuals, institutions, and other forces which are outside of control of business enterprise. Inthis assignment, the activities are inclusive as Porter forces, value chain analysis and internal aswell external factors in order to conduct the business environment. The main aim is to identifythe impact of business environment so that firm can operate its business activities effectively. MAIN BODY1. Define PESTLE model and Porter Fives forces identifying and analyse macro and microenvironmental factors influence Airlines sector.PESTLE modelThe PESTLE model will be inclusive of factors like political, social. Economical,technological, environmental and legal factors. This all are affecting the working of enterprise inlarger mode. British Airways pestle analysis have significant effect on the operation of entity asare- Political factor-This is the major international airlines which flies more than 400 destinationsthroughout the whole world. In this way, it can be said that political stability and perception ofsafety towards customers having tremendous impact on British Airways. The airline industry aresubject to high regulations (Armstrong and Taylor, 2014). In addition to this, legal authorities ofmany countries are taking various kind of initiatives steps to put forwards security measures.This will helpful to cope with the risk of violence and unlawful immigration. Thus, it can be saidthat airline participate with various of legal authorities so it can guarantee the security and safety.Economic factor- This will be inclusive of Inflation rate, currency exchange rates and overalleconomic climate in UK. It is having direct and indirect implication on the performance ofBritish Airways. In addition to this, it can be said that cost of fuels is also one of the major causefor the British Airways. In this way, it has been noticed that economic deadline are very common1

on airline business. There are some issues which are affecting the operation of Airline industry asare uncertainty in capital markets, rising unemployment, falling in the prices of house and this allfactors led to major drop in the airline business and trust of consumers. Social factors- The need and habits of the customer are one of the major issue which can affectthe functions of Airline industry. In addition to this, the economic downturn make the travellersto be more concerned about the prices. In this way need to offer the high quality service thecustomers at the low level of cost (Brewster and Hegewisch, 2017). This kind of factors affectsthe need of buyer and how big is the potential markets. In addition to this, British Airways istaking various steps in order to deal with the airline services and gain small gain rather thanloosing its share value. Technological factors- In this term it can be said that passenger used to check their mobilephones and internet system at the time of checking in. The technical function are become themost vital part of human life. Thus, quires to the all customer are need to be noted and can bedone this process through feedback facility (Storey, 2014). Enhancing the usage of technologicalfacility will be helpful to have arrivals management system, departure management system andother technologies which are helpful in order to create the balance. Legal factors- The Airline industry is being progressively controlled. In this way, it can be saidthat there are various control which are related to the issues as are related to the infrastructure tothe route flights and slot capacity (Budhwar and Debrah, 2013). The legal issues are affecting theoperation of British Airways. In this British Airline is need to be-aware with the number of strikeactions and implications which can be caused by the trade unions. Environmental- There are various kind of environmental factors which are faced by the air lineindustry and it is consists of air, noise, water, pollutions and waste management etc. They needto cope up with the various environmental measures as are changes in climate etc. in this theyneed to cope across the wide range if national, international and local environmental regulations(HMarchington and et.al., 2016). Thus, it can be said that Airlines need limit the growth ofradiations and emission so that emission factor can be reduced. This all kind of functions areneed to cope up so their can be sustainability in environment. Porters five forcesThere are many ways which is need to be used by the enterprise which helps to determinethe likelihood of its profitability. It is one of the largest airline in the united Kingdom. It is full of2

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