Ask a question from expert

Ask now

Business Environment at British Airways

14 Pages4342 Words204 Views
   

Added on  2019-12-03

Business Environment at British Airways

   Added on 2019-12-03

BookmarkShareRelated Documents
Business Environment
Business Environment at British Airways_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 The purpose of different type of organization..................................................................11.2 Key stakeholders of British Airways and their impact.....................................................21.3 Responsibilities of British Airways and strategies to meet them.....................................32.1 Economic system to allocate resources effectively..........................................................42.2 Impact of fiscal and monetary policies on businesses and their activities.......................52.3 Impact of competition policy and other regulatory mechanisms on the activities...........6TASK 2............................................................................................................................................63.1 Market structure of airline industry that make impact on pricing and demand................63.2 Different players and market forces shape organizational responses...............................73.3 Impact of working practices and cultures of the country.................................................84.1 Impact of global changes in trade regime.........................................................................84.2 Global factors that affects the British Airways................................................................94.3 Impact of the policies of the European union...................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Business Environment at British Airways_2
INTRODUCTIONBusiness environment can be described as means of all the internal and external factorsthat affects the functions of the organization including employees, customers, managementsupply and demand of products/ services etc. (Craig and Campbell, 2012). This report is basedon a case scenario of British Airways. This report will help in understanding organizationalpurposes of the businesses and the nature of the national environment in which the businesses areoperated along with the behavior of the organizations in their market environment. TASK 11.1 The purpose of different type of organization An organization is a group of people with a specific purpose such as, business orgovernment department. There are three types of organizations which are as follows,Private organization: Private organization refers to any individual, partnership,corporation or agency that is not a public and is operated for profits (Teece, 2010).Private organizations can be self sustaining, non government entities established on thegovernment property. Public organization: public organizations are the part of national economy that isconcerned with providing several government services. The constitution of publicorganizations varies from countries to countries. Public organization includes servicessuch as, military, police, government hospitals, public transportation system, governmentschools and colleges etc (Lambsdorff, 2007).Charitable organization: A charitable organization is a nonprofit organization. It isdifferent from other nonprofit organization because it focuses on non profit and charitablegoals as well as social well existence such as, NGO's, educational institutes, religiousorganizations, health organizations and other organizations that serve in public interestwithout any profit. British Airways is the largest airline of United Kingdom, established in 1972 bygovernment of UK. British airways are also known as BA. It is formed by merging four airlines;these are British overseas airline corporation, British European airways, and Cambrian Airwaysas well as Northeast airlines (Klapper and Love, 2010). Mission and Vision:1
Business Environment at British Airways_3
An organization's mission is defined as the basic operation in society, in terms of thetrade and services for their customers. The definition of mission describes the importance ofmission in organization (Iskanius, Page and Anbuudayasankar, 2010). Mission of theorganization helps in building its reputation in front of its customers and also provides the firm acompetitive advantage. The mission and vision of British Airways is to provide better services totheir customers so that they can feel safe on ground and when they fly with British airways thanas well. British airways always maintained their mission statement as they have very fewaccident history. The firm always has new fleets which are updated with the latest technology.Short term and long term objective:British Airlines have a short term goal of becoming world's leading premium airline.These British airlines continuously focus on customer service. The short term goal of Britishairways is divided into three parts which are:Global- To provide effective service to customers for business or time off travel in orderto retain customers.Premium: Ensuring that customers receive high quality services.Airline- Maintaining the focus on latest equipment and services of aviation.Moreover, long term objective of British airways is to remain on the top of internationalflights for premium customers as well as cargo, economy and short fights (Carroll and Shabana,2010). Further its goal is to provide top quality services to customers by improving classes oftravel and online services.1.2 Key stakeholders of British Airways and their impactBritish Airways has large number of stakeholders, between them only ten stakeholdersare most important that impact the operations of British Airways. These are as follows,1.Customers: Customers are the main source of profit for the organization. They have smallimpact on British airways as the firm wants to maintain the existing customers and alsotarget new and young audience (Kotler, Bowen and Makens, 2006).2.Employees: Further, employees in British Airways have the power to influencecustomers. The cut off in salary creates employee dissatisfaction. The variousdepartments have addressed their demands through strikes many times. That makeswrong impact on British airways.2
Business Environment at British Airways_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Environment of British Airways
|14
|5228
|81

Assignment of Business Environment
|12
|4159
|203

Business Environment Assignment - British Airways
|13
|4277
|162

Business Environment of British Airways - Report
|12
|3933
|110

BUSINESS ENVIRONMENT TABLE OF CONTENTS
|11
|3638
|399

Structure and Objectives of British Airways : Report
|11
|4094
|188