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Business Environment Of Nestle (PDF)

Added on - 23 Nov 2020

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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2...........................................................................................................................................1P3. Relationship between various organisational functions and their link with structure andobjectives of organisation.......................................................................................................1TASK 3............................................................................................................................................3P4 PESTLE analysis of Nestle...............................................................................................3TASK 4............................................................................................................................................5P5 SWOT analysis of Nestle..................................................................................................5P6: Interrelation of strengths and weaknesses with external macro factors...........................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................9
INTRODUCTIONBusiness environment includes the internal as well as external factors which makes hugeimpact on the business operations of an organisation due to which it becomes difficult fororganisation especially small-sized firms to sustain in competitive market for longer duration.Internal factors includes employee's behaviour, organisational culture, working environment etc.which affects a lot to the organisation internally whereas external factors includes political,economical, social, technological etc. which affects the business organisation externally. Thepresent assignment report is based on Nestle, a company which deals in offering multiplenumber of products such as food items, beverages etc. The project summarises the different typesof organisation along with their purposes, size and scope. Interrelationship between differentdepartments and their linkage with organisational objectives are also discussed under this report.PESTLE and SWOT analysis for the purpose of analysing the factors arises in businessenvironment are also explained under this report. All other aspects are also described under thisreport with the context of Nestle(Cassell and Blake, 2012).TASK 1Covered in PPTTASK 2P3. Relationship between various organisational functions and their link with structure andobjectives of organisationIn the organisation there are different number of departments which are work withtogether. Main motive of all department is to increase revenues and sales of company in limitedtime period. These division has various objectives to accomplish long term goals and targets. Inthe NESTLE, human resource, marketing, production, finance, research and development areplay vital role. All these are explained under this:Marketing department:In Nestle, marketing manager has different role for providingentire information regarding product quality, quantity, price, flavour and many other elements.All these are essential part for the success and growth of company within pre-determined periodof time. In order to produce all data to the audience Nestle use various kind of channels such asadvertisement, publicity, sales promotions and many other tools(Cavalcante and et. al., 2011).1
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