Business Environment: Tesco and Nike

Business
environment

Table of Contents
INTRODUCTION......................................................................................................................3
EXTERNAL ENVIRONMENT................................................................................................4
ORGANIZATIONAL STRUCTURE........................................................................................6
STRATEGIC PLANNING........................................................................................................7
COMPARISON AND CONCLUSION.....................................................................................8
REFERENCES...........................................................................................................................9

INTRODUCTION
Business environment refers to those external forces that affect the functioning of a
business. The presents study is based upon two contrasting business I.e.e Tesco and Nike,
deals a retail industry and offer clothes as a common product.
SWOT analysis
Particulars Tesco Nike
Strength  One of the biggest grocery
retailer in UK
 Largest market share
 Diversifies stores and
Europe's largest private
sector.
 Used latest advance
technologies
 Strong brand awareness
in outer market
 Huge customer base due
to high quality product
 Iconic relationship with
others
Weakness  Failed to operate in US and
Japan
 Charged with fines due to
false accounting scandal
 Poor operational
performance in few market
 Poor labour condition in
foreign countries.
 Faces issue regarding
debts
 Lack of diversification
Opportunities  Expand a business in
emerging market
 Rise in meat alternatives
(focus upon organic
products)
 Focus upon innovative
products
 Invest in advance
technology