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Business Environment TABLE OF CONTENTS

   

Added on  2021-02-20

8 Pages2009 Words175 Views
BUSINESS ENVIRONMENT

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3LO3..................................................................................................................................................3LO4..................................................................................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONThe perspective of business environment reflect the changes in business condition whichcan be internally and externally. Thus, various factors are covered under business environmentsuch as innovation in technology, government norms, changes in social trends and the strategiesof competitors to enter into the market (Business Environment, 2019). Present report is based onMerrill Lynch Bank which is founded on 6th January 1914 by Charles E. Merrill. They mainlyprovides services in respective of investment management which provides benefits to investors.This report will includes the positive and negative impact of macro environment whichinfluences the business operation in wider ways. It also includes the internal strength andweakness of the Merrill Lynch Bank along with their interrelationship with the macro factors. LO3The macro factors which influences the Merrill Lynch Bank externally are in respectiveof entering into different countries are in respective of:Political factors: The political factors which are affecting the Merrill Lynch Bank are inrespective of the decision made by government in operating their business into differentcountries. As Merrill Lynch Bank deals in investment and also provides services todifferent countries and provides security and benefits to the investors (González Ortegaand et.al., 2019). The political factors which can impose restriction to Merrill LynchBank is in respective of trade restrictions and also various norms regarding politicalinterferences in dealing in any countries. Economic Factors: Merrill Lynch Banks is an American bank and had fixed rate ofinterest. Thus, the economic factors which causes impact to Merrill Lynch Bankexternally are in respect of inflation in exchange rates. As inflation affects the currency ofthe country and also if the bank deal in any other country it reflect the working position(Bank of America SWOT & PESTLE Analysis, 2019). The clients are also different andthe capability to invests in business also affects due to changes in interests rates. In suchperspective the rate of GDP is also fluctuated if there is growth in Merrill Lynch Bankregarding their investment policy. The positive impact of preferring the economic factorsis that they can raise the capital in market by undertaking the supply and demand of suchservices in market (Kara, 2018). The negative impact reflect through continuous

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