Impact of Business Environment on BBC

This report discusses the impact of the business environment on the British Broadcasting Corporation (BBC), including the interrelationship of functions, internal and external factors, and a SWOT and PESTLE analysis.

Business environment.

EXECUTIVE SUMMARY
Business environment is the collection of the proper use of internal and external factors
into the business. The report has been based on British Broadcasting Corporation which is the
mass media industry. This serves effective news to customers and people. This report has
reviewed by literature with different types, size and scope of organizations. This have been
discussed and analysed by the type, size and scope of BBC company as well as the
interrelationship between different functions of BBC. After that, it had been find out by internal
and external factors which have impact to company in negative and positive manner.

Table of Content
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
1.1 BBC overview............................................................................................................................4
2.0 LITERATURE REVIEW..........................................................................................................4
2.1 Types, size and scope of organizations.................................................................................4
2.2 Size-number of employees....................................................................................................5
2.3 Ownership.............................................................................................................................6
3.0 Discussion and Analysis............................................................................................................7
3.1 Type, size and scope of BBC................................................................................................7
3.2 Impact of interrelationship of functions of BBC...................................................................7
3.3 Impact of internal and external environment on the BBC....................................................9
SWOT ANYALSIS OF BBC ....................................................................................................9
PESTLE ANYALSIS OF BBC.................................................................................................10
CONCLUSION..............................................................................................................................12
RECOMMENDATION.................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business environment is the collection of the all internal and external factors like
employees, customers needs, supply and demand, suppliers, owners, activities by government,
innovation in technology and another aspects. The present report is based on the BBC company.
The report will support by the Literature review of different types, sizes and scope of
organization. After that report will discussed and analysed by the impact of interrelationship of
functions, internal and external analysis for company in effective manner. At the end of report
will add some recommendations for company in effective manner.
MAIN BODY
1.1 BBC overview
BBC stand by the British Broadcasting corporation a public services broadcaster which is
established at the London. It is the worlds oldest national as well as largest broadcaster which is
letter by their employees. Presently company have 22401 number of employees with the 69
million net income. Employment at the BBC is include the lump sump 22000 staff and more than
16000 are employed in the public sector (About BBC, 2020). There are employees are doing part
time job which are in counted that are 35402, flexible as well as the fixed contract staff. The
company has generated royal charter and operates with the an agreement with the state for the
digital, culture, media and support.
2.0 LITERATURE REVIEW
2.1 Types, size and scope of organizations
The size type and scope of organizations can be identified as one of the major aspect
having strong profound impact upon companies functional structure and operational innovation
widely. Size and scope also fundamentally develop new profound impact on financial goals
within revenue parameters and also to avail larger efficacy among vision oriented paradigms.
Profit and not for profit are the main types of organization within structure aspects which bring
on keen efficacy at scope, also new developed domains imperatively.
As per the views of Vo, Nguyen aand Vu(2020), profit organizations have the main goal
for making profit within professional targets in revenue goals and also to be optimistically
expanding its reach into varied domains imperatively. The profit organizations are wider with

competitive working aspects for bringing on up scaled networks within global industry and also
for framing new profound functional standards within larger arenas profoundly. Profit
organization bring on innovative products and services among public expanded on varied
scenarios, where example: Tesco is one of the largest profit making organization whose goals
are also correlated with new profound scope based on longer scale.
Author further brings forward research based on contrast aspects where non profit
companies have been also identified as another structural organization whose goal are related to
bringing change within society. The non profit business companies have less profit and capital
expansion focus, where main imperative ideal goal is toward developing keen position
networked on larger new keen services for bringing change among people living aspects. The
non profit companies have less expansion among commercial aspects,as vision is based on
developing creative functional goals broadly and also for formation of new range of fundamental
quest goals.
2.2 Size-number of employees
As per the views of RAO (2020), size and number of employees are the most important
aspect where company size structure aspect bring on new profound diverse aspects and also
potentially bring on expansion among keen horizons of work goal targets. The author analyses
first micro businesses as start ups who employ only small number of people usually fewer than
10 people and also capital is limited which impacts on wider expansion vision which is also
limited. The small number of employees is micro where operations are also variably limited,
which is also widely focused on factor that business goals have no growth scope due to limited
capital structural diversity. Author has also identified in research that small companies are
organization where around 20 employees work in management which makes structure wider
than micro companies. Small companies have been widely increasing in global industry
parameters where the number of employees are focused on small scale business operations,
with panned capital structure and informative development scope horizons.
As noted by Belás, Belás and Rózsa (2019), size, number and scope of companies
enables to identify varied business goals targets at frame for encompassing identified functional
goals variably and also primitively develop new technical fundamental focus among corporate
identified structure. The author also has explained varied aspects of differences within size,
structure and number of employees for greater enhanced functional strengths. Size of public

companies have varied scope horizons on which, new creative efficacy has been identified
fundamentally and also there is leverage goals for which functional scope is wide. The size and
scope of companies profound stable growth is variedly large for technical expansion, primitive
growth goals and larger scope horizons also enhance functional growth variably.
2.3 Ownership
As per the views of Aggarwal, Mittal and Rasheed (2019), ownership within companies
have strong role within functional paradigms on which larger scale domains have been
analysed, to yield on corporate expansion, capital development and also up scale functional
targets. Sole traders can be understood as individual businesses where they are run and operated
by single people having legal distinction and functional scope horizons. Sole traders are the sole
risk bearers of all resources, management aspects and also for developing informative goals
widely for functional scope horizons. Partnership can be analysed as formal arrangements
between parties to functionally expand within new domains and also up scale performance
horizons widely.
As noted byBelás, Belás and Rózsa (2019), private limited company can be analysed as
companies whose size are wide in capital structure range, shares have only fundamental reach
among shareholders who hold priorities within revenue targets among sales aspects, and also
enhanced business innovation. The author has identified that private companies have varied
scope of diversity and enhanced working goals widely, then they can be compared with public
companies whose shares have varied scope, and they are open for public to invest in which
makes its scope widely expanded. The private companies have been identified as majorly
focusing on new horizons for up scaled targets and new domains of efficacy goals imperatively.
The public companies on other hand have been identified as varied new scope domains on
which innovation and capital revenue targets goodwill enable business horizons to be expanded
on wider levels for consumers goodwill.
3.0 Discussion and Analysis.
3.1 Type, size and scope of BBC
British Broadcasting corporation publicly owned company which is provide their services
whole London. This is the mass media company which is serves important news on their channel

with proper segmentation. This creates their proper effectiveness at the workplace in effective
manner. The main type of company is statutory corporation with the royal charter and company
belong with mass media industry. Company is founded in the 1922 by the HM Government,
John Reith. Headquarter of company at London, UK. Company serves their services world wide.
Their key peoples are Sir David and Tim Davie (Akhmetshin and et.al., 2017). The company
have their products which Broadcasting web portal and their services Television and radio. The
company have 22401 number of employees.
3.2 Impact of interrelationship of functions of BBC.
There are various business functions which are help to company in order to run their
business as well as achieve their organizational goals or objectives in effective manner. This
creates more effectiveness for the business in effective and respective manner. Those functions
are human resources, finance, marketing, production, IT, research and development departments.
Those are the important functions and interrelated with each other at the workplace in effective
manner. Its interrelations are give positive impact on the business and company which
explanation are as follows:
Human resources and production department: Human resources played an important
role in the company which is help to hire the best candidate for company who is always ready to
give their higher contribution for achieve goals and objectives of company in effective manner .
On the other side, production department have role to produce best quality of services with the
help of talented employees. For that production required talented employees in that production
manager taking help of HR department because HR manager help to hire best candidate as per
setting criteria of candidates.
Marketing and Research and development department: Marketing department have
their important role in company for promoting business on success. For that marketing required
complete information from market place. In that marketing take helps from R&D department
because it is the role of R&D department to collect information from market and handover to
market department for increase effective quality of products (Čepel and Dvorský, 2018).
IT and finance department: The It department have role to promote proper services at
market place as well as the develop effective software for more growth of company as well as
make easier work at company. This help to make positive impact on employees because through
that their paper work is reduced. On the other side, finance department have role to allocate

proper funds to all the departments for paying their bills (Kozubikova, Homolka and Kristalas,
2017). For developing new software and online technique IT department required funds in
which IT department take help from finance department because finance department allocate
proper funds to IT for developing good and quality software for company. This give positive
impact on company because through work load reduce and employees are happy with working
environment. This gives positive and effective impact on the business and on British
Broadcasting Corporation.
Marketing and sales department: Marketing have role to collect funds from from
market place by promoting products and services at market place in effective manner. In this
management have great idea of those important information which is new at market place. On
the other side, sales team have role to increase sales of company with proper knowledge of
product and services. In that sales team take help from marketing team to promote products and
services at market place and sales team sell products at market place. This is the better
relationship between both the department and that is give positive impact on company in
effective manner. As per the view of Möller, Nenonen and Storbacka, (2020), This creates
effective positive impact on company because through that profits of company is increase and
more expand in proper manner.
Those are the effective and valuable relationship between the different functions of
company inn effective manner. This gives positive impact on British Broadcaster corporation in
effective manner.
3.3 Impact of internal and external environment on the BBC
SWOT ANYALSIS OF BBC
Strengths
 BBC is working and flourishing from the last few decades. It has a old reputation in
broadcast sector since such a long period and has earned peoples trust and faith.
 It has a big brand image and worldwide largest broadcast service with around 23,000
employees (Sanito, You and Wang, 2020).
 It has a progressive marketing strategy by which it gives tough competition to its
contenders.
 It has modern technology and devises which has enhanced its growth and is not only
limited to radio and television but it also performs online coverage.

Weakness
 It is claimed that BBC digs out sensitive issues in the world and these leads to
controversy later on.
 It has high operating cost whereas the other competitors make it at low price so this is a
major weakness.
 They provide biased news which is not right for a broadcast industry.
Opportunities
 It was earlier considered as a serious news channel but today it shows a variety of
programmes like fashion, kids, technology, entertainment etc. and this is the reason its in
trend and also cover important global events.
 It has come up with a good joint strategy with satellites channels which increase the rate
of opportunities.
 It has a worldwide image and also a great impact on American and Asian market so it
acquires good revenue from there.
 BBC is updating itself every day and trying to find out what people like the most and also
they are working on their weaknesses.
Threats
 BBC is sometimes distracted with growing competitors like CNN.
 It has a threat from newly emerging domestic channels.
PESTLE ANYALSIS OF BBC
Political factor
it is a corporation which is self regulated and independent. It is a public funded organization so
have licensed fee charged by British households. Its function and responsibilities are stated in the
royal charter and gain the reputation during second world war for providing accurate and true
news and is also adopted it name after granting the first royal charter.
economic factor
In the middle of 1980's the British market went under a shift in terms of economy and trends.
The structure of the organization was moving under the change of decentralization to

centralization. The economic structure of the organization was moving through radical changes
and the public aspect was dictated dominantly. In order to manage the situation BBC decided to
implicit a new organizational cultural modification, with the aim to deal with shifts made in
politics, environment and regulatory system. Decentralization is referred as a decisive factor for
the survival of BBC (Khorasani and Heidari, 2020).
Social and cultural factor
The BBC has maintained its accuracy and honestly in terms of news broadcasting with have
helped it led with en-number of viewer and also the new pattern of decentralization helped the
firm in reducing the bureaucracy. It was targetted at times with the public funds continuation.
Also, the British public was very much aware of the organizational bureaucracy and the analyst
too doubted about the discontinuing of the funds on which it is mainly dependent on . But it
proved itself as a worthy recipient of public funds.
Technology
In the middle of 1980's it went under a drastic change and shift in technologies. During that
period internet was a powerful tool for communication among the American defence system
which was designed for passing on messages regarding atomic bombs and nuclear weapons. In
this duration john Brit was the director general of BBC and the one who took enterprise to take
the channel online. Moreover, there were implication in the beginning while grasping the new
change and adapting new technology but after a period it was able to mange things. Later on it
also went through different business technologies like BPR.
Environment
Under Brit's leadership it went to many environmental changes and implicated different concepts
such as marketization, new trade method and creating of internal market etc. The new e-
commerce system was based on bidding of programme for getting resources for production.
Internal market was settled by reconstruction of organization, adapting decentralization etc.
Legal
BBC is a organization influenced by the government and the bureaucracy. As above mentioned it
is a self-directed and self-regulatory organization. Because of the modulate environment which

took place in the 1980's , the shift in marketing strategy in needed to manage its cultural and
internal environment (Matovic, 2020).
CONCLUSION
From the above study it had been concluded that the business environment has the proper
collection of internal ad external factor which can affect to company in negative and positive
manner. There has different types, size and scope of companies which has played their important
role at the market place for achieving their goals and objectives of company in effective manner.
Profits and non profits has the types of organization. As per that size there has three types of
companies like Micro, small and large organization. As per the ownership of company had been
effective organizations like sole trader, partnership, private and public limited and other
companies. Finance, human resources, production, marketing, sales and R&D department had
been give positive impact on company with their effective interrelation of company. On the other
side, in order to analysis internal factor report had been covered with SWOT analysis and for
external factors here has select PESTEL analysis. Those have been helped to analysis those
factors which have impact to company in negative and in positive manner.
RECOMMENDATION
As per the above discussion, here is include some recommendations for British
Broadcasting corporation company is use updated and new technology for promoting products
and services at market place is help to gain extra profit of company in effective manner. On the
other side, for the legal process here is give recommendation to company to follow complete
laws and regulations which are help to the reduce impact of government on growth of company
(Veselovsky and et.al., 2017). In addition to that here is recommended to company, organize
training and development session for employees in order to improve skills and knowledge of
employees in effective manner. With the help of this, employees are always ready to give their
effective and hard contribution for achieve goals and objectives of company in effective manner.

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ONLINE
About BBC. 2020. [Online]. Available through: <https://www.bbcstudios.com/about/about-us/>