Business Environment of British Airways (Doc)

Added on - 03 Dec 2019

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Business environment
Table of ContentsBusiness environment.................................................................................................................1INTRODUCTION......................................................................................................................1TASK 1: Understanding the Organizational purposes of businesses.........................................11.1 Identifying the purposes of different types of organizations............................................11.2 The way in which British Airways meets the objectives of different stakeholders..........21.3 Explaining the responsibilities of British Airways and their strategies employed...........3TASK 2: Understanding the nature of national environment in which businesses operate.......32.1 The way in which economic systems attempt to allocate resources effectively...............32.2 Impact of fiscal and monetary policies on business organizations and their activities....42.3 Evaluating the impact of competition policy and other regulatory mechanisms on theactivities of British Airways...................................................................................................5TASK 3: Understanding the Behaviour Of Organizations In Their Market Environment.........53.1 Way in which market structures determine the pricing and output decisions ofbusinesses...............................................................................................................................53.2 Way in which the interplay of various players and market forces form firm’s responses................................................................................................................................................63.3 Way in which British Airways is affected by the working practices and cultures ofcountries..................................................................................................................................74.1 Impact of global changes caused by various aviation bodies on British Airways............84.2 Other global factors and their impact on British Airways................................................84.3 EU policies on competition..............................................................................................9Conclusion..................................................................................................................................9REFERENCES.........................................................................................................................10
INTRODUCTIONBusiness environment of an institution is ever-dynamic and thus, it is very significantfor the management to be advanced and lively from all aspects. In order to be adjacent withthe environment, institution needs to have a number of considerations which allow inmaintain the rivalry in commercial enterprise effectively(Frow and Payne, 2009). In thisreport, the concentration is made ondifferent types of organizations such as public, privatecorporations, companies, international organizations, not-for-profit firms, partnerships andsole proprietorship. Institution selected for the report is British Airways.TASK 1: UNDERSTANDING THE ORGANIZATIONALPURPOSES OF BUSINESSES1.1 Identifying the purposes of different types of organizationsThere are various organizations in which some are legally registered under law andsome does not need lawful influences. These firms are public, private corporations,companies, not-for-profit, partnerships and sole proprietorship. A hybrid organizationalstructure is a physical structure that functions in both the public and the private body. At thesame time, it aids in accomplishing the national duties and in processing moneymakingmarket activities.The purpose of these types of organizations is explained like:Charity and Welfare (non- profit organization) -NationalCouncil of VoluntaryOrganization (NCVO) are the title-holders in voluntary sector. They help involunteering and also work for the betterment of society. They do this by connecting,representing and encouraging voluntary organizations. Their main aim is to work for1|P a g e
the volunteer movement which is essential for a better society especially during thetime of turbulence and change. They work for the purpose of charity and welfare ofsociety(Roy and Ghoshal, 2008).Establishment (public company)- Main purpose of an organization is to establishitself within domestic and international arena. For example, Sainsbury is a publiclimited company and serves globally. Its business goal is to gain profitability andgovernment income, thereby, accelerating the wealth of its share owner. Thus, itsorganizational purpose is to render more customers by supplying qualified productsand services(DeWitt, Nguyen and Marshall, 2008).Profit Maximization (private company) –Another purpose of a company is tomaximize the profits. For example, MC. Donald is a private limited company that hasbeen serving variety of products and services and thus, its mission is to be the masterfor shoppers by delivering brand value in terms of superior quality, better customerservice etc. Its vision involves making an international presence in food, conventionalstore, sanitary etc. By keeping all these in mind, the organizational purpose is to makeglobal interest by expanding dramatically and to earn more profit in the long run.1.2 The way in which British Airways meets the objectives of different stakeholdersThere are many stakeholders of BA. Meeting the objectives of them is important for thefirm. It can be explained like:Ground staff and cabin crew:Employees of British Airways are intrinsicstakeholders and their aim is to acquire fair aid from airlines in terms of wage,rewards, promotions etc. British Airways meets these objectives by intensifying theirskills and competencies through grooming and improvement programs. This helps to2|P a g e
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