Impact of Economic and Non-Economic Factors on Unilever

BUSINESS
ENVIRONMENT

TABLE OF CONTENT
1 INTRODUCTION........................................................................................................................1
1.1Company Background............................................................................................................1
2 Literature review.......................................................................................................................1
2.1 Impact of economic environment on organisational behaviour............................................1
DISCUSSION AND ANALYSIS...................................................................................................5
3.1 SWOT analysis......................................................................................................................5
3.2 Pestle analysis........................................................................................................................6
4. CONCLUSION............................................................................................................................7
5. REFERENCES............................................................................................................................8

Executive summary:
The report explains the emphasis of macro environment and micro environment which
impacts on various parameters on company operational structure. Uniliver is one of the biggest
company having large diverse goods, products and services under itself through which it has
created goodwill among people around the world and innovative business models has largely
enhanced its reach to various segments of world.

1 INTRODUCTION
Business environment refers to various external factors of environment that are out of
control of company and that impact adversely on functioning and performance of firm. Such as
economic condition, system and policies shape organisational behaviour and helps in growth and
success of business. Unilever is a consumerable good company that operates its business across
nation by offering products related to beauty, personal care and food products to satisfy needs of
customers. This report is analysis of external factors that affect operation and performance of
Unilever in the industry. Various tool such as Pestle and SWOT Analysis are used to evaluates
external and internal factors thus helps Unilever in gaining competitive advantages by
identifying all such factors.
1.1Company Background
Unilever is one of the biggest consumer goods company, headquartered in London,
products include food items, personal care, beauty products and many more variety of goods and
services. Unilever has around 400 brands, with turnover of more than 53.7 billion euros and
thirteen brands being more than one billion Euros revenue growth generation (Unilever
consumer goods, 2019). The management has high focus in bringing innovation in all brand
products where quality standards are maintained with utmost degree by using supreme raw
materials and productivity is maintained with large efficiency. The company has expanded
business scale all over world in all major countries where customers have high goodwill and
legacy attached with the brands usage. Uniliver has been a global house old company with large
number of brands of variety products, diverse standards of people having the availability with
moderate price range of goods. Through this report analysis on all parameters of operations done
by Uniliver is analyzed, with detailed explanation how it segments the customers based on
various features, livelihood and preferences for establishing long term stability in market share.
The company and all brands operating under it are highly functional to leverage large revenue
growth, boost the productive cycle with innovation and reach the benchmark profits set by
company.
2 Literature review
2.1 Impact of economic environment on organisational behaviour
As per view of Sharafutdinova and Steinbuks, (2017) there are various factors that
influence organisational behaviour as company operate its function in the market. Economic and
1