This report discusses the key issues affecting the footwear sector, including timely delivery and managing warehouses. It also examines the positive and negative impacts on businesses like Reebok and Nike.
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BUSINESS ENVIRONMENT
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Contents INTRODUCTION...................................................................................................................................2 TASK 1 Key issues affecting the footwear sector..................................................................................2 TASK 2 Conducting the PESTLE..........................................................................................................3 TASK 3 Positive and negative impact on the business..........................................................................4 TASK 4 Reflection...................................................................................................................................5 CONCLUSION........................................................................................................................................6 REFERENCES..........................................................................................................................................7
INTRODUCTION Business environment refers to the integrating the overall business activity of the business which determined the internal and external factors which results in bringing success to the organization (Business environment, 2019). The environment depends upon the customer needs and wants regarding the availability of the particular products or services or also analyzing the market trends or any change in social or culture needs of the citizen. Thus, the present report is based upon the industry of the footwear sector in which wider items are provides which is specially designed for all class of people. This industry is considered to be one of the multi earning business carrying wider range of variety of footwears. TASK 1 Key issues affecting the footwear sector The issue which is identified in respect of preferring the footwear industry is that Firstly, the timely and correct delivery of the footwear:As this is the major issue which affecting the footwear industry of, they are dealing the business online. As most of the customer prefer the services by choosing the right and correct shoe pair and also, they can select wider range of shoes as per their own convenience. In such manner this is the major issue which is faced in respect of retaining the customer towards the products and services for longer time period (Jeppesen and Trần, 2018). Online is such business which can attract large customer base but also on the other point they distract the mind and needs of the customer in easier ways. Through this aspect it is the responsibility of the company to provide timely delivery of footwears to retain the customer interest towards the services for longer time period. In respect of the issue which is identified in footwear sector this affects the industry and its reputation in bigger ways. As customer prefer the online services by getting heavy discount on their famous brands and also, they get wider varieties of the footwears as per their needs and wants. As customer prefer the different variety of footwears for every different occasion (Bertrand and Parnaudeau, 2015). Thus, in respect of getting the right and correct delivery is the major demand of this sectors. The issue arises in respect of not reaching to customer within the stipulated time of the items, which they order is not appropriate. In that case it results in distracting they customer needs towards the products. Secondly,itismanagingthedifferentwarehousesandstoresregardingthe products availability:In these aspects, it is the major issue which is identified in respectofaffectingtheyfootwearssectorsisregardingmanagingthedifferent warehouses and stores which is situated around the world or also in UK they are located at various places (Mia and et.al., 2017). Thus, in such manner the issue arises regarding tracking the appropriate needs and demand of the customer and then fulfilling them in better way. Thus, in such manner the issue arises in respect of providing the real
tracking code so that customer gets satisfied regarding the availability of the products in market. The thing which are needed in respect of managing the inventories in stores and warehouse in resulting to checking whether the new design is available or not. As most of the business of footwears are get from the physical stores and thus accurate management is required in respect of cross checking the availability of the stock (Krishnan, te Velde and Were, 2018). The issue which affects the footwear sectors is that appropriate person is needed to conduct the market research and also check the availability of the stock by verifying the accurate inventories in stores. Thus, through these aspects, the skilled person is needed to handle all such task in better way. In such manner, these are the major issue which affecting the footwear sector and thus various risk is also identified in respect of not availing such services in better way. TASK 2 Conducting the PESTLE FactorsIssue first (timely and correct delivery of the footwears) Issuesecond(managingthe different warehouse and stores) PoliticalByhavingstrictgovernment normsinrespectoftrading goodsindifferentcountries (BertrandandParnaudeau, 2015). In respect of instability of the governmentrulesregarding transferringofpurchasingthe bulkproductsfromdifferent countries. EconomicThere is higher inflation in the Chinees market regarding using the variety of footwears. Incontextofdeveloping country,themajorcompanies are taking interest in this sector due to having economic stability (Markkanen and et.al., 2017). SocialBy having changes in demand of the people regarding availing theparticularfootwear.The issuearisesinrespectof fulfilling their needs and wants in higher scale. This can be done by ensuring the safety of the products. This can be examined by using the innovativemethodstogather information. TechnologicalIn thisissue, technologyplay the important aspects as through conductingtheresearchand development regarding availing theparticularproducts (Armstrong-Gibbsand McLaren,2017).Theycan interact with customer regarding availingtheproductsat particular time period and also reconfirm the usage of products once they finalize the products. Inrespectofthisissue, technology is to be pertain in respectofinteractingwith customerpersonallyandalso, they can manage the inventories throughusingtheadvance technology.
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LegalIn this aspect, the legal factors whichaffectsthedecision making is relating to carrying the health and safety norms. As everycountryhaddifferent conditions regarding managing theheathissue,thusinsuch aspect in respect of delivering thegoodstothecustomer, various safety equipment is to be carried so that the accidents can be resolved easily. In respect of this issues, Legal factors are interpreted in respect offollowingtheemployment lawasappropriatepersonis appointed and thus their rights are protected under this segment (Al-ShemmeriandNaylor, 2017).Insuchmannerlegal factorsarisesinrespectof taking effective decision. EnvironmentalTheissuewhicharisesin respect of environment factors areresultingtotheclimatic changes. Thus, in such way they facedelayinreachingtothe customerregardingdelivering theirorders(Hardtandet.al., 2018). Inrespectofincreasingthe sustainabilitystrategies regardingretainingthesector for longer time period, the issue arises in respect of taking the right decision. Thus, their main focusistoadaptdifferent strategiesandthusinsuch manner they are affecting the environment in wider ways. TASK 3 Positive and negative impact on the business Positive aspects of issues in respect of Reebok company Positive: In respect of identifying the key issue it carries the positive impact upon the Reebok company is that firstly in respect of issue which is related to timely and correct delivery of footwear is relating to reflecting the interest of the customer as in case of reebok, the customer are satisfied in respect of getting timely delivery of order (Ciasullo, Cardinali and Cosimato, 2017). As reebok is doing their business online, thus by getting orders from online booking and also getting the estimated delivery date and also orders are delivering on that stipulated time reflecting the positive response from the customer. Another issue which is reflected is relation to managing the different warehouse and stores in better areas. In such manner the positive aspect in respect of Reebok company is that they mainly carry the business from physical stores and thus at present they opened 500 stores around the world. By carrying the renowned brand name in emerging market, they easily manage the overall activities in better way (Chen, Geiger and Fu, 2015). Due to providing the athletic footwears to player, they are also engaged their business with various games and also sponsors the events at large scale. By having numerous stores, they able to reach to large customer and also provides their products in better way. Negative:
In the matter related to the first issue which is related to timely and correct delivery of orders, the negative impact of this issue arises to Nike company. As by not delivering the orders to the customer timely it results in distracting their interest towards the services and this results in moving the customer towards the other company (Hamilton and Webster, 2018). As due to changes in time most of the company are using the online procedure to promote the business, in such manner by adapting the services which not attract the customer interest for longer time period resulting in providing negative response to the company. Another issue which reflect the negative reviews to Nike is that Nike had 1.152 stores around the world and also, they are engaged with around the 73,100 employees carrying the business. In respective of managing the warehouses and stores they are not tracking the customer needs in better way. In such manner the results arise that customer shared negative feedback regarding not getting the appropriate reviews regarding the issue raised (Wetengere, 2018). In such aspects the issue raises in respect of not managing the inventories in better way. TASK 4 Reflection From the above study, the facts which I examined at the time of preparing the report is that it results in consuming so much time in accomplishing the particular task. As particular activity requires lot of time on respect of gathering results or also analyzing the results. In such manner the challenges which is interpreted is resulting to time consuming task. The topic which I selected does not carry major risk but due to changes in time the fashion industry keeps on changing and also the designer carrying various innovative design to attract the customers. In such manner, it takes time to gather the reviews and judgement from various customer regarding the preferences of choosing the footwears. Another challenges which I identified is relating to fear in taking the correct decision and than standing on such decision. As I had less knowledge regarding the field of footwear sectors, Thus the data which I gathered is based on less experiences and also, I faced that I didn’t get the right motivation in preferring the sectors. As the topic I selected is on the bases of viewing the changes in taste of customer but I feel that I didn’t get the proper guidance regarding collecting the data from which sources. This results in bringing challenges to accomplish the task in better way. As to commit any research motivation and guidance is necessary but from my point of view, I find myself lacking in both these aspects. As footwear is the vast areas where there is never ending research conducted on the bases of renowned company. In such manner I find the challenges in presenting the report in better way. The aspects which I undertaken in respect of overcoming from such challenges is resulting to making the time scheduling so that each task is to be carried within the right time and in right manner. In such manner I fixed time for each activity and also will able to accomplishinbetterway.Inrespectoflackofguidanceandmotivationregarding accomplishing the task, it is to be overcome by taking the feedback and guidance from the tutors once I set my time scheduling. By this procedure, it results in setting the accurate procedure regarding attaining the project. As taking feedback from tutors at every point helps in determining more ways in respect of gathering information. In such way by taking the correct
decision resulting in gaining more accurate results and also it results in bringing more confident in respect of taking next projects. So that it is to be accomplish in better way and also new learning is to be gathered from the previous research. CONCLUSION From the above study, the report concludes that the footwear sector brings wider changes in business environment working and the most impact arises in respect of culture. As the preferences of footwear in preferable by different person and also, they are designed as per the different occasion. In such manner the report examines various aspects relating to issue which is determined in respect of preferring the footwear sectors. As by committing the business online, it results in identifying various aspects through which they manage the business digitally and also able to reach large number of customers. Thus, at last the report is concludes with reflecting the own views which results in bringing barriers and also overcoming from such issue raised.
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REFERENCES Books and Journals Hamilton, L. and Webster, P., 2018.The international business environment. Oxford University Press. Wetengere, K. K., 2018. Is the banning of importation of second-hand clothes and shoes a panacea to industrialization in east Africa?.African Journal of Economic Review.6(1). pp.119-141. Ciasullo, M. V., Cardinali, S. and Cosimato, S., 2017. A strenuous path for sustainable supply chains in the footwear industry: A business strategy issue.Journal of Global Fashion Marketing.8(2). pp.143-162. Chen, G., Geiger, M. and Fu, M., 2015. Manufacturing FDI in Sub-Saharan Africa. Hardt, L and et.al., 2018. Untangling the drivers of energy reduction in the UK productive sectors: Efficiency or offshoring?.Applied energy.223. pp.124-133. Al-Shemmeri, T. and Naylor, L., 2017. Energy saving in UK FE colleges: The relative importanceofthesocio-economicgroupsandenvironmentalattitudesof employees.Renewable and Sustainable Energy Reviews.68. pp.1130-1143. Armstrong-Gibbs, F. and McLaren, T., 2017.Marketing fashion footwear: the business of shoes(Vol. 66). Bloomsbury Publishing. Markkanen, P and et.al., 2017.Shoes, glues and homework: Dangerous work in the global footwear industry. Routledge. Krishnan, A., te Velde, D. W. and Were, A., 2018. KENYA-UK TRADE AND INVESTMENT RELATIONS. Mia, M. A. S and et.al., 2017. Waste Management & Quality Assessment of Footwear Manufacturing Industry in Bangladesh: An Innovative Approach.International Journal of Engineering and Management Research (IJEMR).7(4). pp.402-407. Bertrand, J. L. and Parnaudeau, M., 2015. The impact of climate variability on the private sector.Available at SSRN 2658061. Jeppesen, S. and Trần, A. N., 2018. Does relational management matter?: The cases of Vietnamese and South African SMEs in the textiles, garment and footwear sector. InEngaging With Stakeholders.(pp. 302-315). Routledge. Bertrand, J. L. and Parnaudeau, M., 2015. Ranking the impact of climate variability on UK retail sectors: A path to resilience.Available at SSRN 2675965. Online