Business Environment

This report explores the impact of business environment on company performance. It discusses the structure, management, and governance of National Express Plc. It evaluates the importance of Pestle analysis and applies it to analyze the external environment of the company.

Business Environment

Executive Summary:
In this following report is basically regarding with business environment, as the main
study to gathered information about business environment where all factors are affect towards
company business. For business organisation it is important about management towards future
business perspective. The findings of this report is to scrutinising about overall information
where it enhance external and internal factors matters like Pestle analysis as well as Board of
Directors are matters to structure their business in effective manner.

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
1. Describe about structure of the company and its management and how it governed.............1
2. Describe about organisational structure of choose company..................................................2
3. How many board of directors in National Express Plc?.........................................................2
4. Who is the Chair person and CEO of company?....................................................................3
5. When they have elected and appointed?.................................................................................3
TASK 2............................................................................................................................................4
6. Evaluate the importance of Pestle analysis about business organisation ...............................4
Task 3...............................................................................................................................................5
7. Using of Pestle framework to analyse about external environment about your company
influence about environment.......................................................................................................5
8. Apply Pestle factor which listed on chosen company. As per relevant practical examples to
illustrate effective manner. .........................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business environment is sum of collection where overall internal and external factors are
matters for such as manpowers, customer needs and expectation, supply and demand,
technological and having social trends through economic changes. These factors affect function
about company and it creates work on directly or indirectly. As sum of these factor influences
through companies about business organisation environment and situation (Borojo and Yushi,
2020). It helps to investigate about business opportunities, tapping resources which is assists in
planning as well as improves overall performance, growth and profitability about business.
In this report, organisation is selected National Express Plc which is British
multinational public transport company is having headquartered in Birmingham, England
(Calabrese, Caputo and Sarno., 2018). On the basis of report, topics are covering structure of
company and its management which effectively governed. To highlight board of director as well
as these executives and non-executives within director and elected and appointed. The objective
of making this report is to gathering of information about business related information.
MAIN BODY
TASK 1.
1. Describe about structure of the company and its management and how it governed.
Overview of company :
National Express group is multinational public transport company where headquartered
in Birmingham, England. The history for acquired national bus company where they decided to
bring together as they schedule over coaching within companies in United Kingdom. As on
prominent businessman name Sir Fredrick Woods was asked to overseas through creation about
its unique business structure as the chairman from 1972 to 1978. The branded on National
Express brand was first used in 1974 (Contractor and et. al., 2020). National Express was subject
to having management buyout in March 1988. The management team is began to diversify and in
1989 to purchased Crosville Wales. A new management team is undertakes within company
within July 1991. In the year of 1991 is purchased Speed link an operator about coach services
between Gatwick and Heathrow Airports.
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2. Describe about organisational structure of choose company.
Organisation Structure is a system that encompasses about some certain situation which
directed in order to accomplish goals and objectives (Cyphert and et. al, 2019). These activities
can involves rules, roles and responsibilities. It also determine about process of information
sharing between level of company. An organisation is having structure on which chain of
command, while decentralised structure to give almost employees within high level of personal
agency.
The structure of National Express Plc is commencing about highlights in hierarchy where
different department enhance on working operation. Different departments are entitled for
operation, human resource, marketing and finance department (Hans., 2018). All these
department is having their own roles and responsibilities that enhance with having relationship
between employees and managers.
3. How many board of directors in National Express Plc?
The company is having framework which it provides an overview about roles and
responsibilities and reporting lines on Board of Director of National Expre are shown in given
below:
 Shareholder: The owner of organization and the members with whom Board is
ultimately responsible.
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Illustration 1: Organisation structure of National Express Plc, 2021.
Source: https://www.nationalexpressgroup.com/investors/understanding-
national-express-group/our-business-model/what-we-do/

 Chairman: This responsible for overall leadership and governance of the Board through
ensuring that it operates effectively on productive challenge.
 Board Committee: In following committee under about delegated authority about board
and within formal terms of references. This are some important key factor responsibilities
involved. It has Nominations Committee: To Monitor the overall structure, size and
composition about board and its having committee (Hrechyshkina and Samakhavets.,
2019). It overseas succession planning about directors and senior management which
leads search as well as nomination on appointment about new directors. Audit
Committee: To overseas and mapping and having some sort of recommendations within
relation for maintaining financial accounting as well as reporting process towards
financial statement (Khan, Çera and Nétek., 2019). It is having reviews about work and
effectiveness that enhance external audit process. Safety and Environment Committee:
The reviews and to monitors about strategies, polices and standard, initiatives, risk
exposure, target and performance within group of relation to safety on environmental
matters.
4. Who is the Chair person and CEO of company?
The Chairperson is known as Sir John Armitt and Chief Executive officer Igancio
Garat.
5. When they have elected and appointed?
About the two main board of director in National Express Plc are:
 Sir John Armitt: He was appointed by Phillip Hammond and also to National
Infrastructure Commission in 2015. It becomes deputy Chairperson in 2017.
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TASK 2.
6. Evaluate the importance of Pestle analysis about business organisation
The term Pestle analysis is encompasses about information of external influences to
scrutinize towards organisation. It is stand of Political, Economical, Social, Technological,
Environmental and Legal. The depending upon organisation the Pestle is utilise for mapping
overall external factor to attain competitive advantages. As per business perspective there is
analysing about understanding the importance of staying ahead towards curve, to understand
about external factors in which it creates impact on business strategies development to handle
those changes as well scrutinize business environment political, economical, social and
technological. All these six factors makes important role for creating business benefits by
provide valuable information in terms of pros and cons are elaborated given below:
 Cost Effectiveness: This is only cost of Pestle analysis in time. It additional programs
about helps to organise inputs and feedback analysis which will competed through
simple document or pen and paper. This is refers as straightforward as the amount of
research necessary as how much time is intake.
 Depth Understanding: The Pestle analysis about environment which is having
directly to effecting business. For example: to make safety and consumer when it
developing about prototype on product specification It is compared about its customer
in highly populated areas. Through the product work as well as in current situation for
success your product which encourages (Möller, Nenonen and Storbacka., 2020).
Pestle analysis having perception different and influential which could affect on
success about product introduction.
 Alertness development: The use of analyse firm board sense about it can also
narrated down and used to specific products, marketing plans and having customer
relationship. It is used for enhance new development within firm to raise awareness of
potential threats. It is an existing competitors through upcoming about own product. It
will increase 15% in population growth within in certain region or location. It is
excellence about business. It increase about predominately senior citizen while having
target market in 20-30 age with having range.
 Exploit Opportunities: As per opportunities are often way to external where it
analysis to moving forward about new social media channel (Newman and et. al.,
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2020). This is now an opportunity to build marketing campaign before about
competitor. This is outreach approach which gives to opportunity for user into
customer before anyone else.
Disadvantages
 Technology and society are evolving about rapid pace. Such changes have made
difficult or management to anticipate through better development which can affect
prospects organisation in long run perspective.
 Many researcher argued that simplicity of the model as it is simple about lists which is
not sufficient and comprehensive which suggested about positive outcomes on
organisational growth.
 The most significant disadvantages about model is that Pestle analysis to based on
assessment on external environment. To assess about consider result obtained from this
model to accomplish objectives. The competitors action and industry trends which is
an organisation operating an important to consider.
Task 3.
7. Using of Pestle framework to analyse about external environment about your company
influence about environment.
External Environment analysis is one of effective strategic tools as it is having process to
identify about overall external and internal elements which can affect about organisation
performance. The analysis enhance to assessing within level of threats of opportunities factor
might present (Radović-Marković., Salamzadeh and Vujičić., 2019). These evaluation are relies
on decision making process that helps to analysis business strategies for challenges and benefits.
Business are greatly influenced about their environment as per factor which determine day to day
circumstances impact firm. So business which is must constantly analyse trade to environment
and the market. There are many strategies to analysis tool which firm use to having common
objectives for attaining positive outcomes. There are six factors which describe about National
Express plc context in United Kingdom Pestle assessment.
 Political: It is measure about those factor which government regulation factor are
political stability appears. This factor can emphasis about business related environment
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and trade market. It involves factors about political stability, tax guidelines, trade
regulations and employment laws. It is an would include political policy and stability as
well as trade fiscal and taxation polices too. In perspective of National Express Plc,
there is political stability in which it creates more political factor as well as it allows to
benefits in foreign exchange polices, change of government regulation in corporate
governance. There is high Brexit market implication in which it not allows to presumes
trade in European Union.
 Economic factor: These factor to having impact towards economy and its performance,
this is runs directly impact on organisation and its is having profitability. To factors
include interest rates, employment or unemployment rates, raw material and having
involvement of cost exchange rates. Business analyse about this factor that based on
environment that helps to step up strategies within line of changes. It represent about
factors such as inflation, recession, credit accessibility and having unemployment rates
to foreign exchange rates. Similarly within the context of National Express plc there is
high economic benefit in terms of supply and demand in United Kingdom region.
 Social: According to this factor where every country which is having distinctive
mindset where these attitudes there is having impact business. The social factor might
ultimately affect on sales about product and services. There is changes of people
behaviour and increased the rate of immigration. All these factor allows to enhance to
mapping behaviour and demographic factor (Syazali and et. al., 2019). Through
constant changes in behaviour National Express plc can imples demographic model to
scrutinise information in terms of age, gender, religion and other factor to sustain
positive outcomes.
 Technology: As per these factor consider about rate of technological innovation and
having development and could affect on specific market industry. It is often tendency
about to focuses on development only on digital technology where it consideration for
maintaining automation. In perspective of National Express Plc is having benefit about
advanced technology that helps to increase efficiency in business through technology
attachment.
 Environment: In this factor as it relate to influence about surrounding where the
environment and having impact of ecological aspect with the rise of importance of
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CSR . There is uncertainty of climatic changes which creates high deficiency of
shortage about safety in specific region. Within the perspective of National Express plc,
in United Kingdom there is strict rules against about environment laws. The company
needs to focuses on their working development.
 Legal: An organisation is must understand about legal and allowed about territories in
which they operate in effective manner. It is also aware about any changes within
legislation as well as impact of business operation. Some factors which involves in
employment legislation, consumer laws, healthy safety as well as international
regulation and restriction. As per National Express plc it is creates more influence about
enhance legal perspective as well as rules and regulation.
Evaluation:
As per above Pestle analysis for National Express plc which summarised about overall
external factor such as Technological factor allows more advancement in National express plc
that creates benchmark. On the basis of technological factor to implies on digital technologies
implement on company infrastructure for development aspect. In this overall structure, they
positive pestle factor can be consider political, social, technologies and environment. These
factor would helps to increase the good will of company within effective manner. Rest other
factors are tend to bring more challenges that business can optimise effective manner.
8. Apply Pestle factor which listed on chosen company. As per relevant practical examples to
illustrate effective manner.
As per above Pestle analysis for National Express plc they mainly use Technological
factor because they use Artificial intelligence trait of resources in which it creates about to
enhance in transportation vehicles for making electric specification. Other Pestle Analysis is all
about to rules and further instruction that relates to National Express Plc. Political factor is
generally indicates about rules and regulation relates to business. Economic factor allows
recession and inflation aspect For example: National Express plc is based on United Kingdom
and their team are well known about influence Brexit Market that there is no scope to trade in
European region. Social factor helps to explore about preference to overall society people. For
example, National Express plc is generally opted demographic factor to select people for their
product and services.
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Political factor: This factor is consists about the rules and regulation which related within
corporate governance. For example: Brexit Market can creates implication to National Express
Plc to not trade in European Union market.
Economic factor: To describe about the recession and inflation factor impact on particular
economic performance. Other like supply and demand type of aspect increase the company
growth in competitive market. For example: National Express plc is having benefits when they
procure effective supply and demand practise in retail business. Their profitability provides
enough contribution towards United Kingdom Economy.
Social Factor: This factor is emphasis about to consider demographic aspect in which company
can attain their product to choose potential customer. For example: National Express plc can
make strategy to approach customer on the basis of Age, Gender and religion.
Technology factor: This factor consists is about advanced level of technologies that helps to
increase the efficiency of staff within effective manner. For example: In UK there is high
competency of resources factor which uses to increase entire company growth effective manner.
Environment factor: As per this factor is consists to contribute in ethical activities that increase
the chances of brand value in competitive marketplace. For example: National Express plc is
having benefit by contribute to their effort into CSR activities for mapping positive good will in
market.
Legal: For example: There are many laws in employment legislation which can assort by
National express Plc to implement for maintain employment laws for maintain adminstrative
work structure in discipline manner.
CONCLUSION
From above report of business environment it mainly explain about to highlight overall
organisation structure which emphasis about Board of Director, executive and non executive
level. To evaluate this external environment it creates importance of business organisation as
about the importance of Pestle analysis towards organisation is to help for scrutinize outside
information as in terms of challenges and opportunities within effective manner. In perspective
of pestle further, in National Express plc is emphasis about to define one of factor that can be
suitable towards company. By considering technological factor which creates high factor to
define resources that benchmark as well as to enhance more competitive advantages. The impact
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of external environment is causes betterment that provide valuable information towards
challenges and opportunities which company get to attain positive outcomes.
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REFERENCES
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Making sense of the business environment. Industrial Marketing Management. 90.
pp.380-399.
Newman and et. al., 2020. Corporate social responsibility in a competitive business environment.
The Journal of Development Studies. 56(8). pp.1455-1472.
Radović-Marković, M., Salamzadeh, A. and Vujičić, S., 2019. Selection of organization models
and creation of competences of the employed people for the sake of competitiveness
growth in global business environment. International Review, (1-2), pp.64-71.
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Syazali and et. al., 2019. Retracted: Partial correlation analysis using multiple linear regression:
Impact on business environment of digital marketing interest in the era of industrial
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