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Business Environment Assignment - GlaxoSmithKline

   

Added on  2021-02-19

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Business Environment
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INTRODUCTION The internal as well as external factors have direct influence on systematic flow ofbusiness activities in working environment of any firm. Various aspect included in businessenvironment are law and government, technology, social, economic trends and markets. Thefollowing report explains expansion of current operations of a company within allocated country.In this report, chosen organisation is GlaxoSmithKline. It is an multinational pharmaceuticalfirm of British and it's headquarters are in Bentford, London. The current scenario is that GSK isexpanding it's business in Canada. This report has a brief introduction to this company andhistory of this company. Also some information are explained about macro environment of firmthat is been situated in Canada. Information of the selected business organisation GlaxoSmithKline plc (GSK) is pharmaceutical company in British. Their headquartersare situated in brentford, London. The firm was established in year 2000 and founder are GlaxoWellcome and Smithkline Beecham. It is leading pharmaceutical firm all across the globe. Thefirm are having several competitors across the world like novertis, Pfizer, Sanofi and Hoffman-La Roche. The CEO of this company is Emma Walmsley and this lady became CEO of thecompany(Andersson, Forsgren, and Holm, 2015). According to LSE, the firm has been rankedin top five and it is a constituent of FTSE 100 Index. The market capitalisation of firm is around£81billion and it is fourth largest company on London Stock Exchange.Vision – A vision statement of GlaxoSmithKline is to make difference in lives ofmillions of people by providing them quality products. Mission – The mission statement of GSK is to act as an underlying principle and thiscompany follows four values including accountability, courage, teamwork and development. Thedecision making and actions of this company depends upon values and ethics. Competitors – The competitors of GlaxoSmithKline are Pfizer, Roche, Johnson andJohnson, AstraZeneca, GILEAD and Novartis. Products – This pharmaceutical company offers a wide variety of medicines includingAbreva, Alli, Aquafresh, Binaca, Beechams Cold and Flu.
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GlaxoSmithkline is leading research based pharmaceutical corporations that develops,discovers, markets and manufactures quality products for humans. This company has expanded ,operations in 160 nation around the globe . The target markets of this company is located inGermany, USA and UK. There are approximately 103,000 employees working in thisorganisation. The classifications is been done on two main business divisions basis,pharmaceuticals and customer healthcare (Bah, and Fang, 2015). The largest sales of thiscompany are because of it's products like Paxil/Seroxat and Wellbutrin, Seretide/Advair forasthma and Chronic Obstructive Pulmonary Disease (COPD), Avandia/Avadamet for type 2diabetes, and the antibiotic Augmentin. GlaxoSmithKline produces a wide range of products ofspecial importance to developing countries such as Tubeculosis drugs, Pentoasm, Zental, AntiMalarial drugs, etc. According to this company, there are three key areas for contribution likeR&D for diseases that affect in under developed countries, community investment andsustainable preferential pricing. This pharmaceutical company has a portfolio of R&D fordiseases. The GSK have adopted influential policies such as progressive and comprehensive foraccess to medicines. This company have participated in R&D partnerships for speeding theIllustration 1: Glaxosmithkline top 10 product sale,2018
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