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Business Environment
Table of ContentsChapter 1..........................................................................................................................................1Chapter 2..........................................................................................................................................3Concept......................................................................................................................................3Theories.......................................................................................................................................4Framework..................................................................................................................................5Models.........................................................................................................................................5Chapter 3..........................................................................................................................................6Chapter 4..........................................................................................................................................8Recommendation.........................................................................................................................8Chapter 5..........................................................................................................................................9Conclusion...................................................................................................................................9REFERENCES..............................................................................................................................10
Chapter 1Business is an activity which includes trade of the commodities with exchange of money.Although in ancient time trade was done from one continent to another but due to lack ofcommunication, technology and transport facility it was restricted to those merchants only whowere financially well. But as the new century came scenario changed and the business operationsalso got a freedom. This freedom was termed as globalization. Basically, it is the procedure ofinteraction and integration among the individuals, organisations and the government of differentcountries (Hirst, Thompson and Bromley, 2015). Globalization includes internation trade &investments in order to connect economies of various nations together. It is not only restricted totrade there can be also cultural exchange through it. In the business environment where communication has become easier and nowgeographical boundaries are not an obstacle for the business. With the advancement in thetechnologies and importance of international relations the significance of globalization hasincreased. As almost every company wants to grow their business empire so expansion into thenewer market can give them competitive advantage over their rivals. Globalization brings newopportunities for the firms to expand business operations into the overseas market (Beck, 2015).Government of any country knew that if they will be accepting foreign investment it will beeasier for them to improve their infrastructure. They know that it would widely impact theeconomy of the country and the other factors. Citizens of the nation will get employment, willhelp them in generating more revenues and the consumers will get quality products & services inlow prices.When a consumer goes to a local market they finds lots of products made in lesserdeveloped nations. Due to the trade agreements with such countries have removed lots ofrestrictions to trade and has made it easier for the nations to produce products to sell in marketsof the developed countries. Retail sector is an area which has got the maximum benefit from theglobalisation. The products and goods which falls in this category are used by the individuals,families for personal and household purpose (Hitt, Ireland and Hoskisson, 2012). Malaysianretail industry has continues to maintain their pace because of the economic & socialdevelopments taking place in the country. Due to the debut of the internation retail player it hasexpanded up to 10% in the year between 2013-18. Globalization has benefited Asian countriesretail markets in large way. For example; small countries which are part of the Asian countries1
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