INTRODUCTION Business environment define as a combination of external as and internal factors that effects a firm operating condition. It can include different parts such as suppliers, clients, owners, competition etc.
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Interrelationship between SWOT Analysis and external factor There is high interdependency between companies in internal and external environment. NATWEST two major strengths are that it has high growth rate and gets labour at reduced cost.
SWOT Analysis StrengthWeaknesses High growth rate Decreased labour cost Skilled workforce Market entry barrios Future cost structure Lack of financial resources OpportunitiesThreats Innovative market place New Acquisitions New services and product Lower profitability and Growing completions Price modifications
CONCLUSION From the above report, it can be determined as that business environment is very essential part which is includes micro and macro factors. In this file, there are different kinds of organisations such as private, public and voluntary and their legal structure.
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REFERENCES Cantwell, J., Dunning, J. H. and Lundan, S. M., 2010. An evolutionary approach to understanding international business activity: The co-evolution of MNEs and the institutional environment. Journal of International Business Studies. 41(4). pp.567-586. Carroll, A. B. and Shabana, K. M., 2010. The business case for corporate social responsibility: A review of concepts, research and practice. International journal of management reviews. 12(1). pp.85-105.