Business and Business Environment: Impact of Macro Environment on Business Operations

This presentation discusses the impact of macro environment on business operations and how strength and weakness are interrelated with external macro factors. It includes a PESTEL analysis and SWOT analysis of a specific organization.

Business and Business
Environment

Table of Contents
 INTRODUCTION
 Identify the positive and negative impacts that macro environment has upon business operations
 Conduct external an internal analysis of specific organization in order to identify strength
weakness
 Explain how strength and weakness is interrelated with external macro factors
 Conclusion
 Reference

INTRODUCTION
The concept of business environment
is referring to set of various factors or
forces and these factors are
responsible for generating effect on the
performance of company. The analysis
of environment is defined as a
strategic method which is comprised of
macro and micro forces which
influenced the productivity and
industry effectively.

Positive and negative impact of macro environment
on business
PESTEL Analysis
 Political
 Economical
 Social
 Technological
 Environmental
 Legal

External and internal analysis of specific company
SWOT Analysis –
 Strength
 Weakness
 Opportunities
 Threat

How strength and weakness is connected with
macro external factors
Strength and weakness are the
opposite factors that give power and
weakness to the organization. Proper
analysis of these two factors gives
different kind achievement to the
business. Both the factors are
interrelated to each other and they
may increase the risk of external
macro factors in the organization.

Continue
For having the opportunity in efficient way different
kinds of techniques is determined which assist the
company for achieving high performance and sales
in short duration. In respect of JD Sports internal
forces of this firm is weakness and strength which
are connected with external forces of opportunities
and threat. The productivity of functions is
hampered in form of strength which is relates to
opportunities and weakness is with threat.

Conclusion
From the above discussion it is concluded that different types of business have their legal
structure which also contains the size and scope and business is regulated in the society
with the specific purpose. To expand the organization operations in the competitive market
it considers the entire environment and customers’ requirements to have the better
opportunities for the customer satisfaction. The report will covers Identify the positive or
negative impacts that macro environment has upon business operations supported by
particular examples. It also covers explain how strength and weakness is interrelated with
external macro factors. The selected organization is a biggest brand in UK and this firm
mostly target the young generation for enhancing popularity of their goods.

References
 Amankwah-Amoah, J., Osabutey, E.L. and Egbetokun, A., 2018.
Contemporary challenges and opportunities of doing business in Africa: The
emerging roles and effects of technologies. Technological Forecasting and
Social Change, 131, pp.171-174.
 Asongu, S.A. and Odhiambo, N.M., 2019. Challenges of doing business in
Africa: A systematic review. Journal of African Business, 20(2), pp.259-268.
 Božič, K. and Dimovski, V., 2019. Business intelligence and analytics use,
innovation ambidexterity, and firm performance: A dynamic capabilities
perspective. The Journal of Strategic Information Systems, 28(4), p.101578.
 Gonçalves, S.M., da Silva, R.V. and Teixeira, N., 2019. Individual actors and
embeddedness in business-to-business interactions. Industrial Marketing
Management, 76, pp.181-191.

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