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Business Organizations and Its Environment- Case Study

Added on - 28 Dec 2019

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Business environmentin global context1
TABLE OF CONTENTSIntroduction......................................................................................................................................3Information about the Bayer pharmaceutical company...............................................................3Business environment at global context that affects the Bayer business activity........................4Business environment in Denmark..............................................................................................6Conclusion.....................................................................................................................................10REFERENCES..............................................................................................................................112
INTRODUCTIONBusiness environment is the combination of different set of conditions such as social,economic, technological and political etc. All these factors affecting the business operationseither in a positive or negative manner. Business environment in a Global context is the analysisof business environment at regional, national and international level. They faces many challengeswhich includes HR issues, financial problems and cultural or legal issues. The present report isbased on Business organizations and its environment in a global context, case study of Bayer istaken in to consideration. It is one of the leading pharmaceutical company in Denmark. The citedfirm product and services are distinct in a nature (Smith, 2015). Management of global businessoperations are a critical task across different culture and varying market requirement is both arechallenging and full of opportunities. Bayer faces many challenges such as growth of populationand varied market demand, it directly affects the wider health care services, high quality foodservices along with protection by the environmental and or climate changes. Cited firm usesanalytical method is critical to solving the complex problem in order to break its in a smallelement.Information about the Bayer pharmaceutical companyBayer offers wide range of product and services to various kind of community, it includeshuman and veterinary pharmaceutical, consumer health care products, agriculture chemical andbiotechnology products helps in to develop high growth rate of crops with standard quality andhigh value polymers. Bayer invest huge amount of money and resources in research anddevelopment of new drugs and other health care products. The main aim of Bayer is to improvequality life of patience with prolong life. Bayer mainly concentrates on to discover the activeingredients on core areas which is Cardiovascular diseases, Oncology, Hematology,Ophthalmology and Gynecology etc. Bayer try to become leader in an innovation areas and getapproaches to provide cancer therapy and diseases therapies in order to create social welfare inthe world (Najam, Runnalls, and Halle, 2016). Bayer corporate social responsibility is toimprove social conditions in all countries by giving donation and provides support to long termprojects according to principle of Helping people to help themselves. It plays a main role instrengthening the position of women in a society by reducing infant morality and improving thehealth of mothers. Cited firm actively participate in fighting against malaria which is transmitted3
by Anopheles mosquito in African countries. Recognized firm also working together with theWorld Health Organization to fight against Chagas disease which has been widespread in LatinAmerica. Bayer making an important contribution in supplying of high quality food and plantbased raw material. Company main goal is to achieve and maintain leadership position in marketin the way to create value for customers, stakeholders and employees. Bayer are committedtowards addressing their own social and ethical responsibility that helps in to maintain interest ofall stakeholders and employees become more passionate about innovation and enjoy theexcellent development opportunities in Bayer (Rahdari, and Rostamy, 2015).The word life are the acronym of Bayer Key values and leadership principles. Life stands forLeadership, Integrity, Flexibility and efficiency about their product and services. Bayer valuesare to reduce national boundaries and cultural differences by offering wide range of quality offoods and health services.Business environment at global context that affects the Bayer business activityBayer business activities are affected by the economic and social conditions in globalcontext.Macro economic environment-Economic environmental factors are favorable in naturefor Bayer. It provides high growth opportunity and reduces unemployment condition. Thesefactors affects the entire economy no individual economy. It includes interest rates,unemployment rate, currency exchange rates along with recession and depression.Micro economic factors- Theses factors directly affects the business organization such asmarket size, demand and supply. Distribution chain is also affected by these factors. Marketcompetitors, bargaining power of buyers and suppliers can affects the research and developmentprocess of innovation of ingredients in buyers (Schaltegger, Hansen, and Lüdeke-Freund, 2016).Social environment- Bayer is a part of society, beacuse its business activities are closelylinked with the social environment. They provides innovative products, treatment therapies andservices for the well being of society and maintain the leadership position in research anddevelopment. Bayers evaluates the expectations and requirement of people in order to provideimpetus for the continuous development in their activities and risk management portfolio. This is4
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