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Business Improvement Introduction of British Airways

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Added on  2019-12-03

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BUSINESS ENVIRONMENT INTRODUCTION 3 Task 13 Purposes of different types of organization 3 Vision and mission of British Airways4 Short term and long term objectives of British Airways4 Key stakeholders and impact on them from various challenges4 British Airways respond tofulfiltheirresponsibilitiestothe stakeholders 5 Economic systems attempt to allocate resources effectively 5 Impact of fiscal and monetary policy on business organisation and their activities 6 Impact of competition policy and other regulatory mechanisms on the activities of British Airways 6 Task 27 Market structures determine the pricing

Business Improvement Introduction of British Airways

   Added on 2019-12-03

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TABLE OF CONTENTSIntroduction......................................................................................................................................3Task 1...............................................................................................................................................3Purposes of different types of organization.................................................................................3Vision and mission of British Airways .......................................................................................4Short term and long term objectives of British Airways.............................................................4Key stakeholders and impact on them from various challenges..................................................4British Airways respond to fulfil their responsibilities to the stakeholders.................................5Economic systems attempt to allocate resources effectively.......................................................5Impact of fiscal and monetary policy on business organisation and their activities....................6Impact of competition policy and other regulatory mechanisms on the activities of BritishAirways........................................................................................................................................6Task 2...............................................................................................................................................7Market structures determine the pricing and output decisions of businesses..............................7Market forces shape organisational responses.............................................................................8Business and cultural environments shape the behaviour of the British Airways.......................8Significance of international trade to UK business organisations...............................................9Analysis of the impact of global factors on UK business organizations...................................10Impact of policies of the European Union on UK business organisations................................10Conclusion.....................................................................................................................................11references.......................................................................................................................................122
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INTRODUCTIONBusiness environment is comprises of internal and external environmental factors whichinfluence the business activities (Ahmad and et.al., 2010). The internal factors includeemployees, policies, working condition of an organization and etc. Similarly, external factorsinclude customers, competitors and government which affect the business activities. The focus ofthis report is on the analysis of business environment of British Airways which is a airlinecompany operating its business internationally. In this report company's vision, mission, shortterm and long term goals have been discussed. Further the economic environment of the countryis discussed in which British Airways operates. Moreover, the study has been done to assess allthe global factors which impact the activities of a business. TASK 1Purposes of different types of organizationPurpose of organisation varies according to their nature. Mainly there are three types oforganisation. Description of which are as follows:Commercial Organisation: The organisation comprised of a group of people with a setof skills, strategy and resources which is put into use to generate profit (Dettwiler,Lindelöf and Löfsten, 2006). After deducting the expenses, the leftover is distributedamong employees and shareholders or reinvested in the business. The main purpose ofthis type of organisation is to generate more and more profit.Not-for-profit Organisation: These organisations are established for the welfare ofpeople and the society. Purpose of the organisation and people associated with them arenot to earn desired profit. The revenue is earned through charity and it is non- taxable.Revenue earned does not get distributed among employees rather it is invested for thewelfare of the society.Public Sector Organisation: This type of organisation are owned, operated andcontrolled by the government. They provide public services such as military, police,public transit, roads, public education, and health care. Their main purpose is to createsocial and economic benefits for the country rather than generating profits. 3
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Vision and mission of British AirwaysVision: Vision statement of British Airways states that they want to become the world'smost responsible airline. They have developed guiding principles which describes what theyneed to do to achieve the goals (Dickinson, 2013).Mission: British Airways is dedicated to provide low fares flights to global destinationand along with this, it also aim to provide professional maintenance and quality cargo servicesfor a whole year. Through brilliant innovations, they offer the best by setting industry standards. Short term and long term objectives of British AirwaysBritish Airway's objective is to increase the quality of services they are providing. Longterm objective of business is to be the world's leading global premium airline. Their mainobjective behind this is to enhance the long term profitability of a company.Key stakeholders and impact on them from various challengesAny person or organisation whose interest lies in the organisation is known asstakeholder of that company (Kelliher and Henderson, 2006). Key stakeholders of BritishAirways are as follows:Customers: They are the people who are looking to avail the services provided by BritishAirways. They want easy accessibility and good quality service at a competitive price.They are the most essential stakeholder as they would provide money for the business.British Airways has faced many challenges such as high inflation/deflation rate, delay offlights. Impact of high inflation on customer was that they couldn't afford the high pricedair tickets and thus they start losing interest in BA. Sometimes in case of emergencydelay of flights affected the customers very badly.Employees: The interest of these people lies in the British Airways because theycoordinate together and work for the organisation to make them successful. Challengesfaced by British Airways impact the employees in a negative manner. At the time ofrecession company has to terminate the employment because it becomes difficult for theorganisation to remunerate their employees because of heavy losses to the company.Government: A major stakeholder for every business is government. Success of anycompany is important for the government. If the company earns the maximum profit, thismeans they would pay more tax to them. That is why government take more interest in4
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