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Business Environment Internal and External Environment

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Added on  2019-12-03

Business Environment Internal and External Environment

   Added on 2019-12-03

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BUSINESSENVIRONMENT
Business Environment Internal and External Environment_1
TABLE OF CONTENTSIntroduction......................................................................................................................................3Task 1...............................................................................................................................................31.1 Purposes of different types of organization...........................................................................31.2 Meeting objectives of a stakeholders.....................................................................................31.3 Responsibilities of an organization........................................................................................72.1 Economic systems which attempt to allocate resources effectively......................................82.2 Challenges due to fiscal and monetary policies.....................................................................82.3 Impact of regulatory, competition policy and legal changes.................................................9Task 2.............................................................................................................................................103.1 Impact of market structure on the airline industry for price determination and outputdecision......................................................................................................................................103.2 Interplay of different players and market forces shape organizational responses...............113.3 Impact of working practices and culture of different countries on BA...............................114.1 Impact of global changes in trade regime............................................................................124.2 Impact of global factors.......................................................................................................124.3 EU policies on travel, competition or aviation impact British Airways.............................13Conclusion.....................................................................................................................................14References......................................................................................................................................152
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INTRODUCTIONBusiness environment is a environment which is prevailing in and around the businessorganization. Company gets impacted by this environment directly or indirectly because thefactors included in this environment are either controllable or uncontrollable (Allen and Raynor,2011). There are basically two types of environment that is internal and external environment orit can be said that controllable and uncontrollable environment respectively. This report has beenemphasized on the business environment of British Airways which is a leading Airlines of UK.Moreover, the report is consist of the organizational purposes of BA and the nature of thenational environment in which BA operates. Further, discussion has been made on the behaviorof organization against the market environment and the ability of BA to assess the significanceof the global factors which may shape the business activities (Arnold, 2004).TASK 11.1 Purposes of different types of organizationThere are basically two types of organization that is public limited and private limitedorganization and both of them are formed to serve different purposes which are discussed asfollows:1.Public Limited Organization: This type of firm are formed by government and their solepurpose is to provide employment to the people of a nation and to grow an economy of acountry (Campbell and Craig, 2007). The are basically formed for the welfare of thecountry and their citizens2.Private Limited Organization: They are owned and operated by private group and theyhave no link with the government. Their sole purpose is to earn profits and generatewealth for their shareholders. Along with that they are formed to serve customers bysatisfying their need and getting success against their competitors (Casile and Blake,2002).1.2 Meeting objectives of a stakeholdersBritish Airways which is a leading airlines of UK is a public limited company. Its mainpurpose is to meet the objectives of its stakeholders in a most effective manner (Didonet, 2012).3
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Before meeting the objectives it is necessary that company should defines its vision, mission andobjectives.Table 1: Organizational PurposesVisionThe vision of BA is to become the world'sfavorite airline and also to become the GlobalPremium Airline (Fernando, 2011).MissionBritish Airways has defined its missionstatement as “one destination which seeks toensure their customer fly confident that,together, they act responsibly in order to takecare of the world where all live in (Halbert andIngulli, 2014). Further, the company wantsbecome the undisputed leader in a world up tillnext millennium.Goals and ObjectivesIts main goal is to become Global PremiumAirline in which globally the appeal will bedone by BA to all the passengers(Global) thatpassengers will receive the highest qualityservices wherever they encounter theairline(Premium) and it will maintain the focuson aviation with the latest equipments, productand services(Airline).Table 2: Meeting Objectives of StakeholdersStakeholderInternal/ExternalExpectationObjectivesMeeting theObjectivesImpact ofChallengesShareholdersInternalMore profitsby maximizingshareholderTo increasethe growth by15% till JulyBA attemptsto meet theobjective byIf there iseconomicdownturn than4
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