Business Environment | Introduction

Added on - 18 Dec 2019

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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................21.1................................................................................................................................................21.2................................................................................................................................................31.3................................................................................................................................................3TASK 2............................................................................................................................................42.1................................................................................................................................................42.2................................................................................................................................................52.3................................................................................................................................................6TASK 3............................................................................................................................................73.1................................................................................................................................................73.2................................................................................................................................................83.3................................................................................................................................................9TASK 4..........................................................................................................................................104.1.............................................................................................................................................104.2..............................................................................................................................................114.3..............................................................................................................................................11CONCLUSION.............................................................................................................................12REFERENCES..............................................................................................................................121
INTRODUCTIONBusiness environment consists of internal and external factors which influence thebusiness objectives and operations. There are some factors which affects the business activitiessuch as improvement in technology, government laws and activities, social and economic trendetc. In the report, Primark is considered that is the multinational subsidiary company ofAssociate British Group and it offers a wide range of products and services to their customers tosatisfy their needs. This organisation offers diverse range of products which include women'swear, children clothing, home ware, accessories, beauty products. Furthermore, it has alsodiscusses demands of products which directly effects the supply of the products (Aula, 2010).The products of this organisation are mainly sourced from suppliers in Europe and Asia. Themarket structure of the company is depends on products that what products they are providing tothe customers.TASK 11.1Primark is very popular organisation and providing the famous fashionable products at acheap rate.The cited organisation sells product at the reasonable rate to attract customers and tobeat the competitors in the market. The purpose of this organisation is to sell the quality productswhich help the firm to maximize their sales and profits during the year. Another purpose is tocreate loyalty between the customers to retain them for a long period of time. This is the privateorganization that makes their own rules and regulations to hit the targets on time.Public Sector– There are many public companies and one of the competitors of this firmis Tesco public company who deals in the business of home ware products, grocery products,electronic equipments etc. The main purpose of this organisation is to maximize sales and profitsand provide a number of products to general public and to beat the market of retailer industries(Berger, Klapper and Turk-Ariss, 2009).Charity– It is that organisation which provides education, cloth and shelter to the needyones. There are so many organisations in UK and one of them is Save the Children. As it is aninternational non -government organisation and they promote and support the children rights andprovide relief in developing countries. The vision of this organisation is that there are so many2