Business Environment of Primark: Objectives, Responsibilities, and Market Forces

Business
Environment
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
1.1 Primark..................................................................................................................................4
1.2 Primark meets the objectives of stake holders.......................................................................4
1.3 Responsibilities and strategies of Primark.............................................................................5
TASK 2............................................................................................................................................6
2.1 Economic systems of various countries.................................................................................6
2.2 Impacts of fiscal and monitory policies.................................................................................7
2.3 Competition policies..............................................................................................................8
TASK 3............................................................................................................................................9
3.1 Various types of competitive market.....................................................................................9
3.2 Market forces that affect demand and supply of the market...............................................10
3.3 Business and cultural environment affect the Primark........................................................10
TASK 4..........................................................................................................................................11
Significance of international trade.............................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
Books and journals....................................................................................................................14
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INTRODUCTION
The entire report is in the reference of the organisation Primark which is a subsidiary company of
the ABF (Associated British Food) group. The company’s entire focus is always upon the
innovations and to bring new ideas, it has always been distinctive for offering unbeatable value
which never loses its fashion drive edge. Primark not only deals with manufacturing goods but
expertise in understanding the customer values. The report will present an insight about the
various types of business environment which company suffers through. Also it will explain about
how various market forces affects the working of the business.
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TASK 1
1.1 Primark
Primark offers a diverse range of products which includes kids wear, newborn, women, men,
accessories, home wear and many more. The company sells the clothes at a very low cost as
compare to the other companies. Primark believes in fast and rapid changes and innovations.
They never lack behind in the adopting the prevailing trends.
The purposes of Primark are:
 To improve the continuity and their range of products in the company.
 To maintain respect for each other and also all those who are involved in the working of
the organization.
 Their major focus is on the environment health and safety.
 To strive continuously for effectiveness.
 Adopting various techniques for employment and trading.
 To offer the best value for money.
 Charity- Primark has raised 1.4 million through sales of its Christmas bumper range for
making the wishes of the poor children a magic and to come true those who were fighting
from the most toughest situations of life.
 Primark believe more in donating clothes instead of donating money to the poor and
needy people.
 Coordination – If we talk about the co ordination in the Primark it runs various
departments in various cities and manages them so well by keeping complete controls
over both the organisation and on the potential customers of the organisation. Primark is
well structured by considering the needs and the desires of their customers.
1.2 Primark meets the objectives of stake holders
As Primark is one of the largest retailer in the Europe with around 200 stores and more where
Primark majorly focuses upon fulfilling the objectives of the stake holders who are involved with
the organisation. Some of them are mentioned below.
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