Business Environment of British Airways Report Sample

Added on - 22 Jul 2020

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Business Environment
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................1P3 Explaining the functions of British Airways, how the functions are interrelated to each otherusing organisational chart and how they link to organisational objectives.................................1TASK 3............................................................................................................................................4P4 Highlighting the positive and negative impact of macro environment using PESTLE analysisof British Airways.......................................................................................................................4TASK 4............................................................................................................................................5P5 Conducting internal and external analysis for British Airways identifying the strengths andweaknesses and how they influence decision making...............................................................5P6 Applying TOWS analysis to British Airways in identifying strengths and weaknesses and theinterrelationship with external macro factors..............................................................................7CONCLUSION...............................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness environment means all the internal and external factors affecting thebusiness and help the business in achieving the goals and objective of theorganisation. The business environment include the factor like the customers, clients,suppliers, competitions, owners, governments, market and society. The present reportis about the public, private and voluntary the size, range and scope of theseorganisations. All the functional department of an organisation are interrelated witheach other as the all need to work together to achieve the organisational goals of thebusiness. In the report about British Airways and its organisational structures and howall the functions at the airlines are interrelated to each other. British Airways is thelargest airline of UK in terms of size of fleet and UK's flag carrier and also one of thetop airlines of world. By using SWOT analysis the organisation can identify itsstrengths, weaknesses, opportunity and threads of business and these also areinterrelated with the external macro factor.TASK 1P1 and P2 enclosed in PPT.TASK 2P3 Explaining the functions of British Airways, how the functions are interrelated toeach other using organisational chart and how they link to organisationalobjectives.Organisational structure or the organisational chart is a diagram which showsthe structure of a business organisation, the relationship of all the functional structuresand their link to organisational objectives (Prajogo, 2016.). Organisational structuresis the reflection of roles and tasks of employees, the scope of their contribution inachievement of organisational objectives of profit maximization. British Airways is apart of International Airlines Group (IAG) and along with British Airways also ownsIberia, Vueling and Aer Lingus. British Airways structure was subjected to a certainchange in early 2015 by announcing that it would split its marketing team with part ofit joining commercial department and others forming a new customer experience teamfocusing on travel experience. By this restructuring it was clear that British Airways is1
now attempting to place its marketing department at the forefront in airline's businessstrategy (Ramasamy, et.nl 2016). The management team and its hierarchical structureat the British Airways is in the hands of CEO Alex Cruz and the hierarchical structureis split into four segments.Illustration1: British Airways Management Hierarchy[Source: British Airways Management structure, 2017]CEO- Chief Executive OfficerAt to top of the structure is the CEO of the airlines Alex Cruz who isresponsible for overall functioning of the company. CEO is the head of BritishAirways with the objective of making the airlines worlds first global airlines. Alex2
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