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Micro and Macro Environment : Report

   

Added on  2020-07-23

14 Pages3690 Words67 Views
Business environment

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Types and purposes of business organisation..................................................................1P2. Scope and size of different organisation.........................................................................4TASK 2............................................................................................................................................5P3. Relationship between organisational functions, structure and objectives.......................5TASK 3..........................................................................................................................................10Covered in PPT.....................................................................................................................10TASK4...........................................................................................................................................10Covered in PPT.....................................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONBusiness environment means all factors which affect its performance, growth,profitability and success. The nature of organisation scenario are dynamic, complex, uncertain.The two type of factors are influenced the profitability and productivity of company such asmicro and macro environment factors. Micro environment are controllable in nature and itinclude supplier, customer, intermediary, competitor etc. whereas the macro environment factorare uncontrollable in nature and it consist economic, social, political, legal, demographic factorsetc. NATWEST is the world leading international bank which provide the various financialservices to other organisation in term of commercial banking, investment banking and otherproducts and services. This report also elaborated the different sizes, typologies, purposes andscope of business organisation. To analyse the micro and macro environment factors are alsomentioned in this report. The report also mentioned the strength and weaknesses which areintercalated with external environment. TASK 1P1. Types and purposes of business organisationBusiness organisation is the place where large number of persons are come to fulfil theirneeds and wants. They provide various employment opportunities to large number of people sothis can help to improve the living standard of people. Manger has responsibility to maintainstrong relationship with their employees so they can give better productivity and profitability inlong run. Business manager mainly focus for establish organisation functions and objectives so itcan help to accomplish goals and objectives in long run (Auzair, 2011). There are varioustypologies which are described as below:Public sector: Government has established this sector. They are regulated and controlledall activities and operations of this sector. The main aim and target of this sector is to providebetter products and services to large number of customer. They are not worked for makingprofits. This sector works for welfare of society. They establish various facilities to publicespecially poor persons like free medical facilities, education, foods etc (Ahmed, Aamir and Ijaz,2011). Various ministry bodies are largely supported to this sector it include national and localagencies. Legal structure: This sector are divided into three parts, these are as follows:

Central government: This government has right to imposed various rules andregulations in organisation so according to this policies, company has made their strategies thatcan help to achieve better profitability and productivity in near future (Barnettand Salomon,2012). State government: National government has given power to this state government. Thisgovernment has right to control and maintain all organisation activities and operations so it canachieved in given time. Local government: This government bodies play major role for managed and control thevarious areas. This government has right to make various rules and regulations so it is necessaryfor company to follow this policies and procedures. They mainly work for public welfare socustomer wan t and demand are easily meet. This improve the satisfaction level of consumers. Advantages:They provide various perquisites in term of education, health and other services.They ensure the efficient control of industry (Auzair, 2011).DisadvantageThey can generate high taxation and tariff.Lack of competitionPrivate sector: The main aim of establishment of this sector is to make large profits.This sector firstly identify the need and want of customer and according to this demand, they canmanufacture various innovative products and services. Legal structure: This sector are divided in various parts, these are as follows:Sole trader:This type of organisation is operated by single owner. They alone are able tomake decision and responsible for all organisation activities and operation. The maindisadvantage of this type of business is that they are not able to invest high capital (Grimpe andKaiser, 2010) . Partnership:Partnership is formed by two or more persons. The main gaol and objectiveof this business is to make large profits. It is necessary for every partnership that they haveregistered inn partnership deed. Limited company: Both the public and private company are included in this limitedcompany. But the limited liability are existed in this company (Helms and Nixon, 2010).

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