Business Environment Analysis and Report

BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Covered in PPT.....................................................................................................................1
P2. Covered in PPT.....................................................................................................................1
TASK 2............................................................................................................................................1
P3. Various organisational function and their contribution in the firm......................................1
TASK 3............................................................................................................................................3
P4. Positive and negative impacts of macro environment on Business......................................3
TASK 4............................................................................................................................................4
P5. External and Internal analysis of organisation......................................................................4
P6. Strength and Weakness of firm affected by macro factors...................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Businesses environment basically symbolises collection of all individuals, things and
other factors which would be under the control of an organisation. All these factors can affect its
performance and profitability margin. This would help them to grow and work for their survival.
There is distinctive environment for every type of businesses organisation. It cannot work in
isolation and it is adversely affected by the external and internal impacts of environment. They
affect their activities. This report consist of different sectors of organisation in which public
sector includes Nestle, which is a transnational food and drink company whose headquarter is
situated in Switzerland. Private part incorporates Burger king, this is a worldwide chain of
cheeseburger fast food eatery whose base camp are arranged in Miami-Dade Country, Florida.
Deliberate firm incorporates World Food Program, is a nourishment help branch of United states
and world's greatest compassionate association that think about yearning and sustenance security.
The principle reason for this report is to recognize diverse sorts of association and their
extraordinary objectives and targets..They tend to have different sizes and scopes which is
described in this report. There is also a relationship drawn between various organisational
structures. Macro factors have great impact on business operations in positive manner as well as
in negative manner. In this report there is also an internal and external analysis made for the
businesses organisation to find its strength and weaknesses.
TASK 1
P1. Covered in PPT.
P2. Covered in PPT.
TASK 2
P3. Various organisational function and their contribution in the firm.
In every business organisation, there are various functions which have an important role
in growth and success of the company. These functions are implemented in order to managing all
activities and tasks of the company. Along with this, an effective organisational structure is the
skeleton of the firm which is capable to defines roles and responsibilities of each and every
department. Business functions work more effectively when all employees understand their job
duties. There are given below the various functions of Burger King, such are as follow: -
1

Marketing – Marketing has an essential role in achieving goals and objectives of company from
marketplace. It is responsible in establishing relationships between customers and the
organizations offering to the market. The marketing function is also tasked with branding of the
organization, participation in publicity activities, advertising and customer interaction through
feedback collection. The prime role of this department is to attract many customers and people
towards company as it can improve its sales and make higher profits. For example- Burger King
is regularly developed its products and services; it’s also gives attractive offers to its customers
in order to attain or retain them.
Finance and accounting – Finance has a significant role in business it is helpful in internal and
external stakeholders to make better business decisions by providing them with financial
information. Along with this, if company have proper finance as it can take its short and long
term decisions effectively. The finance department of the firm is focuses on creating budget so as
to decide the expenditure on each and every activity of company. It is also liable in forecasting
the financial position of the company in competitive market. The growth and success of Burger
King occurs when the principles and procedure of corporate finance are followed in effective
manner.
Human resource department – The department obligates on managing, attractive, motivating and
developing employees in order to achieve the goals of higher performance. It is the responsibility
of company's HR to provide timely training and development assistance to employees as they
can acquire more skills and competencies High level of productivity gives high returns of profits
to the company. The department also liable for performance management and employee’s
relations which put a direct impact on decision making process of the company.
Research and development department – By conducting marketing research, managers can easily
understand needs and wants of customers. It is also accessible to recognise the competitor’s
strength and power; if managers have knowledge about future plan and product of the rivals, as
they can also develop their strategies and polices accordingly. Effective strategies help in
accomplishing goals and objectives of company from target market.
Production and operation department – The main work of production department is to focuses on
timely delivery of raw material; it is also liable in producing inputs into finished outputs.
Production unit helps in providing quality products and services to customers as they can easily
attract towards it.
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