Hilton Food Group: Overview, Organizational Structure, and Pestle Analysis

This report provides an overview of Hilton Food Group, including its history and organizational structure. It also highlights the importance of Pestle analysis and examines the macro environmental factors that affect the business. The report covers political, economic, social, technological, and environmental factors.

BUSINESS ENVIRONMENT

EXECUTIVE SUMMARY
The report is about Hilton food group that operates in food industry to supply products and
services to number of supermarket chain so that needs of customers can be satisfied. It has
covered information related to organisational structure, executive and non executive directors or
the way company is effectively managed and governed so that objectives can be achieved. The
report has also described about importance of Pestle analysis and analysis macro business
environment of Hilton food group.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
A) Overview of company with its history...................................................................................4
B. Organizational structure of Hilton Food group Plc................................................................5
TASK 2............................................................................................................................................6
Importance of Pestle analysis for business organization.............................................................6
TASK 3............................................................................................................................................8
Pestle analysis/ macro environment analysis..............................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business operates in environment which is ever changing or dynamic in nature so it become
complicated for manager to decided accurate action, steps or strategies that could be fruitful in
growth and success of organisation. Hilton food group is food packaging business that has its
headquarter in United Kingdom that delivered qualitative services to customers. This report is
based on Hilton food group and covered points related to its history, organisation structure and
governed. It also explained about importance of pestle analysis and enumerates several external
or macro environmental factors that impact adversely on growth and operation of business.
TASK 1
A) Overview of company with its history
Hilton food group is private limited company that was initially founded in 1994 as beef
and lamb central meet packaging facility in Huntingdon. Company sells its products and services
in number of supermarket that are situated in fourteen different countries of Europe. It is leading
international food packaging business supplying varieties of product to retailers such as Tesco
(Hilton, 2020). Company is rapidly expanding and growing its business operation like it have six
factories across Europe and two joint ventures that have contributed in enhancing profitability. It
has adapted business model that is capable of meeting customers’ requirements in various
countries.
History of Hilton food group
In 1994 it was initially established in Huntingdon to supply products to Tesco, then in 2002
it have open new factories in Ireland, Drogheda and Vasters. In 2008, expended supply breakfast
meat and 2013 it form joint venture with Woolworths in Australia and new supply agreement
with Tesco in United Kingdom. In 2016, Company have further extended its business operation
to take advantages of numerous opportunities such as increase range of pizza and launch of
Hilton food solution in UK. And finally in 2019, it has opened new facility in Brisbane, Australia
and form agreement to make investment of capital in Belgium in order to supply products and
services to Delhaize (History of Hilton Food Group, 2020). So, Hilton food group always grow
and expand its business by entering into international market and forming joint ventures with
local firms.

B. Organizational structure of Hilton Food group Plc
The organizational structure is defined as the way in which the activities of the business
are being directed with the aim of attaining the objective of the business. Within the structure of
the organization comes the hierarchical structure in which the company will operate (Ahmady,
Mehrpour and Nikooravesh, 2016). This generally includes the structure which outline role of
every person and states the hierarchy that who will report to whom and in what manner.
Managing the organization structure is the most essential thing for the company as this includes
the board of directors and other major people who are involved in the decision making and top
management of company. This is particularly essential as if the directors and board of members
will not be effective then this will have a great impact over the working and operations of
company.
Number of directors in Hilton Food group Plc
There are total of seven directors within the board of company who are responsible for
the management and decision making of company. All the major decision are being undertaken
by these board of directors only. Out of these some are executive and some are non- executive
directors of the company. The list of directors is as follows-
Executive Chairman Robert Watson OBE
Chief Executive Officer Philip Heffer
Chief Financial Officer Nigel Majewski
Non-Executive Director John Worby
Non-Executive Director Christine Cross
Non-Executive Director Angus Porter
Non-Executive Director Rebecca Shelley
From the above list it is clear that there are four non- executive directors and rest are
executive directors (Board of directors, 2020). All these people are majorly responsible for all

the working and the strategies being implemented within the company. All the strategies for the
company are discussed and implemented by these people only. Further the profitability and
growth and development of the company is also dependent on them only as they have all the
powers to take the decisions. All the non- executive directors of the company also assists in
decision making and help company in improving the business.
Chair person and CEO of Hilton Food group Plc
The chair person is an executive which is elected by the company for the board of
director who is responsible for presiding all the board meetings. On the other side CEO is the
person whose primary responsibility is taking corporate decision and overall operations of
company. The chair person of Hilton Food group Plc is Robert Watson OBE and the CEO that is
Chief Executive Officer is Philip Heffer.
Time when they were elected and appointed
Robert Watson joined the company as the chief executive in the year 2002 and with his
hard work and commitment he became the executive chairman on July 1, 2018. On the flip side
Philip joined the company at its initiation only in 1994 as the managing director of the company.
After working for so long and with good progress he first became Chief Operating officer and
then after was appointed as the CEO of company 1 July 2018 as well.
HILTON FOOD GROUP
Directors Non- executive directors
Robert Watson OBE
(Executive chairman)
Philip Heffer
(CEO)
Nigel Majewski
(CFO)
Christine Cross
(non- executive director)
John Worby
(non- executive director)
Angus porter
(non- executive director)
Rebacca Shelly
(non- executive director)

TASK 2
Importance of Pestle analysis for business organization
Pestle analysis is the marketing tool which is being utilized by the business organization
for the purpose of determining the prevailing macro environmental factors having an influence
over the entire industry. The result of the analysis is useful by the organization as it supports in
identifying the key threats which might arise in future over which the business is having little or
no control. For the point of a business organization, it is helpful in analyzing the market in which
the business sis willing to enter (Shtaland et.al., 2018). It can be used by the startup businesses or
the existing business organization. It is helpful for the business organization which is looking for
expanding their business. This tool helps in identifying the changes that might take place in an
organization because of the factors such as political, environmental, social and other factors as
well. This is helpful for the organization in carrying out the effective strategic planning as
everything is in accordance with the result derived from the analysis.
The most important thing about pestel is that it helps in easily understanding the factors
which can influence the future business function and operations. Under the case of introducing
new product, it increases the strategical and critical thinking aspects along with gaining higher
perspective on the various other factors such as technological changes, employer and employee
law, minimum wages law, consumer rights law and so forth. It provides assistance to the
organization in in getting prepared for the potential threats which might arise due to the outside
factors (Helmold, 2019). For instance, in a mobile producing company, any change or
introduction of new innovative feature can pose as a threat to the organization if the same fails to
adapt the change on time resulting into losing of the market. Along with that, pestle analysis
supports the businesses in grabbing opportunities which can arise anytime because of these
external factors. For example, the low interest rate under the housing sector which is an
economic factor can create opportunity for the business for rising the demand of the housing
since the price for the house loans has become cheaper because of reduction in the interest rate.
It is very clear that the Pestelanalysis is a very important marketing tool in order to
determine the steps that the organization is required to undertake or follow in order to work
legally and ensuring that everything goes in accordance with the relevant rulesand regulation
which assists the organization in reducing the chances of government intervention. It also helps
in ensuring that organization carries out its activities in a sustainable way with respect to the

current climate change or upgradation in the technology. It becomes very essential for the
business organization to look after these factors as these have the potential to either benefit the
organization or cause negative impact on it. After conducting this, the SWOT analysis can be
easily carried out. Thus, on an overall basis, Pestel analysis supports the businesses in
strategically managing their business operations and functioning.

TASK 3
Pestle analysis/ macro environment analysis
Pestle analysis is one of the effective tools or model that helps in analysing and
identifying key external business factors such as policies of government, economic condition,
taste and preferences of individuals and technology development influence business strategy
(Hilton Food Group Plc PESTEL & Environment Analysis, 2020). So, Pestle analysis of Hilton
Food Group PLC so understand numerous factors that impact business operation such as:
Political factor: Government is responsible for formulating rules and regulation so that number
of business can be effectively monitored and controlled.
1. Brexit: United Kingdom is facing political instability due to implementation of Brexit
that have resulted in decreased in overall sales volume and profitability of several
businesses. Thus, management of Hilton Food Group PLC is finding difficult in setting
effective strategies that can be useful in taking advantages in such uncertain situation so
that firm can grow and sustain.
2. Free trade policies: At the same time globalisation and free trade policies have provide
opportunity for company to expand its business operation not only in UK but in different
parts of world (Nyström and Mustonen, 2017). There are many more policies that have
affect strategy and outcome of business so manager has effectively incorporate them
while taking any decision for benefit of organisation.
3. High amount of taxes: Such as many other countries have imposed high amount of
taxes, tariff on imports of products in order to create in barrier of entrance of foreign firm
so that local enterprise can effectively operates and expand its business operation. So,
Hilton Food Group PLC has to follow all laws to save itself from huge penalties and
charges that are imposed by government.
Economic condition: It is another wide factor that includes number of elements such as
demographical structure, disposable income of people, unemployment rates, exchange and
interest rate prevailing in the economy or country.

1. Brexit have resulted in temporary economic slowdown as most of the transaction in UK
is with European member countries so it have lead to decrease in sales volume of Hilton
Food Group PLC.
2. Covid- 19 have also affected negatively on Hilton Food Group PLC as people of United
Kingdom are less willing to have outside food for their health and safety. There are
number of people that have get unemployed or their disposable income have reduce
because of slow economic growth thus they are less interest to purchase products at
higher rates. So company by offering products at reasonable rates is able to attract and
influence maximum number of individuals to be part of firm.
Social factors: Customers decision depends upon on numerous factors such as price, availability
of substitute products, recent trends and value or quality offered to it. People taste and
preferences keeps on changing so it responsibility of manager to adapt to their expectation level
so that company can gain competitive advantages.
1. Due to covid-19 and increasing number of diseases across worldwide, people have
become more concerned about their health and well being. They prefer to have organic,
hygiene and qualitative food products so Hilton Food Group PLC by offering such
products or services is able to enjoy higher profit margin.
2. Better services to customers: Company have strong supply chain, distribution channel
and systematic procedure that have contributed in quick home delivery of products at
door steps of customers (Shtal and et.al., 2018). Hilton Food Group PLC always
emphasis on new product development and innovative method to deliver services to
customers thus it have helped in providing experiences that is beyond their expectancy
level.
3. Digital technology: Marketing manager by making use of digital media such as content
and internet marketing is able to build strong relationship with customers. So, overall
social factors have lead in growth and expansion of enterprise by adding new and new
customers within organisation.
Technology Factor: There are sudden changes and development in technology and most of the
companies are adapting to all such new method to cater needs of individuals. So, Hilton Food

Group PLC by making use of innovative technology is able to maintain sufficient inventory that
can help in fulfilling customer’s requirements.
1. Use of social sites: It has also made use of digital media such as Facebook, instragram or
create its official websites so that customers can easily order products or services while
staying safe and healthy at their homes. Online payment, home delivery services and
optimum utilisation of technology have increased overall profitability and market share
of firm.
2. Expense: On other hand, adaptation to several new technologies has increased overall
cost or expense of company thus making products more expensive for customers
(Cherunilam, 2020). Therefore, technological factor have negative and positive impacted
on function and operation of Hilton Food Group PLC.
Environmental factor: Due to increasing pollution, wastage of resources or food and
increasing knowledge among people to save resources, environment have forced companies to
incorporate CSR, ethical practices to survive in market.
1. Sustainable management: Number of large organisation in food industry has already
take steps or measure to preserve natural resources or food so that it can equally available
to all individuals. Hilton Food Group PLC have also taken measure to preserve resources
by maintain record of demand and supply so that needs of customers can be fulfilled in
limited time frame and cost.
2. Minimise of wastage of resources: It has also tried to bring economic of scales or make
best utilisation of resources so that maximum value can be delivered to customers at
lower prices. So, in order to take several steps company have to incurred additional
expenses or cost that have resulted in decreasing profit share of firm.
Legal factor: It includes rules, regulation, policies that are made by government of particular
country to retain harmony and peace within country. Legal laws that impact Hilton Food Group
PLC are employment law, health and safety law, minimum hours, payment of wages and
discriminative law.
1. Company have abided to all legal laws while operating its function or taking any crucial
decision for growth and development of firm. It have ensure that all employees are

provided equal chance and opportunities to share their view, ideas thus it has helped in
bringing new ideas and innovation within organisation. By following health and safety
laws it is able to motivate customers and employees to be part of organisation for more
years (Fogarassy, Horvath and Magda, 2017).
2. As they have trust and confidences that Hilton Food Group PLC offers qualitative,
healthy foods that are safe for their health. It has make use of technology to protect data
of customers so that no one less can it for unnecessary purpose thus it helped in
enhancing brand image and reputation of firm.
CONCLUSION
From above analysis and discussion it can be concluded that strong system, procedure,
organisational structure and effective governances have contributed in achievement of Hilton
Food Group PLC goals. Company is able to perform several task and activities in best manner
thus deliver services as per customer’s expectancy. It is also learnt from above analysis that
Pestle analysis is important as it helps manager to identify external factors and their impact on
firm strategy. At last it can be concluded that company by emphasis more on customers’ needs is
able to enjoy higher profit margin and market share in food industry.

REFERENCES
Books and Journals
Ahmady, G. A., Mehrpour, M. and Nikooravesh, A., 2016. Organizational structure. Procedia-
Social and Behavioral Sciences. 230. pp.455-462.
Cherunilam, F., 2020. International business. PHI Learning Pvt. Ltd.
Fogarassy, C., Horvath, B. and Magda, R., 2017. Business model innovation as a tool to establish
corporate sustainability. Visegrad Journal on Bioeconomy and Sustainable
Development, 6(2). pp.50-58.
Helmold, M., 2019. Tools in PM. In Progress in Performance Management (pp. 111-122).
Springer, Cham.
Nyström, A. G. and Mustonen, M., 2017. The dynamic approach to business models. AMS
Review, 7(3-4), pp.123-137.
Shtal, T adn et.al., 2018. Methods of analysis of the external environment of business activities.
Shtal, T., and et.al., 2018. Methods of analysis of the external environment of business activities.
Online
Board of directors. 2020. [Online]. Available through: <
https://www.hiltonfoodgroupplc.com/about-us/board-directors >.
Hilton Food Group Plc PESTEL & Environment Analysis, 2020. [Online]. Available through:
<http://fernfortuniversity.com/term-papers/pestel/nyse4/6645-hilton-food-group-
plc.php>.
Hilton, 2020,[Online]. Available through: < http://www.hiltonfoodgroupplc.com/>.
History of Hilton Food Group, 2020. [Online]. Available through:
<https://www.hiltonfoodgroupplc.com/about-us/history>.