Business Environment: Analysis of M&S and Value Chain Model

BUSINESS ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Company overview..................................................................................................................3
2. Value chain model for internal environment...........................................................................4
3. Micro environment factor that may affect the business...........................................................6
4. SWOT in internal business......................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business environment refers to marketing factors that affect the operation of company,
ability to build a successful relationship between management and customers. These factors are
internal and external which are arises in environment and affect the company to operation
market. M&S is one of the leading brand n fashion industry and offers the stylish fashion cloths
and accessories (Ankamah-Yeboah,and Bronnmann, 2017). M&S is the British multinational
retailer situated its headquarter in London. There specialization in selling cloths and home
products. This report shows the internal and external factors that affect the business values chain
model. While, micro environment are also mentioned in report.
MAIN BODY
1. Company overview.
Marks and Spencer having its headquarter in London is a British Multinational retailer in
England having its specialization in selling men and women cloths, home products like furnitures
and decoration items and food products through on its own label. M&S is also listed on London
Stock Exchange. Marks and Spencer was found in 1884 by Michael Marks and Thomas Spencer.
M&S having more than 959 stores across UK.
In 1998, M&S also became first British retailer that gained profit before tax over£1
Billion (Jackson and et al., 2019). Further M&S focus on the online sales through app and
website of fashion products across globe and offers new collection of fashion to their customers.
M&S was planning to close its most of the physical store by 2022 and focus on the selling
product through online stores directly through company website and app or through company
indirect process like Amazon. The fashion industry is being one of the most focused market
segment by M&S that provide the newest collection within the budget range of customers and
provide new collection quit frequently. The company is selling other products too which include
the retail sector products and home products that is being used by company to generate revenue
by company and selling on their own name. M&S is also use adopted new technology to promote
their goods in market and moving towards the highest selling of products in UK as a leading
brands and to gain the competitive advantage.
Hence, M&S is making money through selling of fashionable products, retails stores
goods and home products used in decoration is being working segment of company. Currently
net worth of £3,303,400,000.00 in 2020 report.