Business Environment and its Impact on Organizational Behaviour

Business Environment

Introduction
Business environment of an organization consist of internal as well as external
factors that significantly affect its operations
External factors are those events that are difficult to predict and are out of
companies control.
Internal factors re those vents that take place within an organization and largely
affects its business.

3.1
Market structures play very vital role in determining the pricing as well
as production decisions of organizations in UK. There are different
markets structures that affect the operations of new business of
Global Tech in various markets. These include monopoly and other is
oligopoly. In monopoly markets the number of firms is higher and all
these organizations share small proportion of market share. For
example the new fast-food company of Global Tech need to share its
market share with other established fast-food restaurants such as KFC,
Burger King, McDonald's.

Contd...
In oligopolistic market structures the number of firms are less who together decide the prices of
products and services to be delivered in a market. These companies together control the supply of
their products. In addition to this in oligopolistic markets the sellers are more and end users are less.
Thus, the sellers try to keep the prices low to attract large number of customers and to increase the
sales of their product and services.